February 1, 2000




BENCHMARK 2000 MARKETING

When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take market research. For the decade-plus that Catalog Age has conducted its benchmark survey on marketing, each year …

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In News

February 1, 2000




ACQUISITIONS: GE takes control of Genesis

Bankruptcy court also approves sale of Carol Wright
On Dec. 17, a Newark, NJ, bankruptcy court gave the sale of Genesis Direct to GEInvestment the green light. While the closing of the sale was still pending at press time, Genesis president/…

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In International

February 1, 2000




THE NEW GLOBAL MERCHANT

Now that you can reach buyers worldwide, make it easy for them to buy from you
For all the hype about the age of Internet commerce – the breathtaking stock valuations of Internet companies and the statistics forecasting off-the-chart growth …

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In Uncategorized

February 1, 2000




In this issue the cybercritic looks at beauty products websites

www.blissworld.com
Reviewed Dec. 9, 4:15 p.m., Netscape browser
I usually despise splash pages that announce where you are and delay your entry into a Website, but Bliss’s – an animated cartoon graphic of a turbaned woman clearing fog off …

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In News

February 1, 2000




The Genesis curse?

Beleaguered multititle cataloger Genesis Direct (sometimes known as Proteam.com) may have been rescued from bankruptcy when GE Capital agreed in December to buy it (see page 7), but the curse lingers. Toy marketer Toys R Us attributed some of its …

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In Uncategorized

February 1, 2000




Are catalogs missing out on Scandinavia?

Scandinavia may offer catalogers one of the most promising markets in Europe. The region’s 24 million consumers make up the most affluent European population, with a per capita gross domestic product of $28,282, according to United Nations statistics.
Compare this figure to …

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In News

February 1, 2000




CONSUMER AND CATALOGER/RETAILER: Topsy-turvy third quarter

Previously profitable mailers see red; others return to the black
Call it a reversal of fortunes: During the third quarter of 1999, a number of the publicly traded consumer catalogers and cataloger/retailers that had been profitable a year earlier suffered …

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In News

February 1, 2000




INTERNATIONAL: EU moves ahead on e-commerce law

On Dec. 7, the 15 nations of the European Union (EU) agreed on an e-commerce law that would create a single set of Internet transaction guidelines. Now the legislatures of the individual countries and the European Parliament have to review the bill. …

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In News

February 1, 2000




Colorful word images that still SELL

I’m rich with wristwatches. I have a Patek-Philippe, a Rolex, a Breitling, a Baum & Mercier, a Universal, even a Casio. The one watch I no longer have is a dive watch. My old one gave up the ghost on a …

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In News

January 1, 2000




Executive Greetings greets changes

When San Francisco buyout firm Behrman Capital became the majority shareholder in $110 million Executive Greetings in September, it announced that the cataloger would serve as the platform for additional acquisitions. And Executive Greetings, which sells forms and greeting cards to …

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In News

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