June 1, 2001




Listings

NEW LISTS
HISPANIC CREDIT CARD HOLDERS
The Hispanic Credit Card Holders file contains 500,000 names of Hispanics who have qualified for credit cards and use them to purchase such things as publications, merchandise, and gasoline. These buyers like the monthly payment …

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In News

June 1, 2001




Catalog Copy: So It’s Listed in the Catalog? So What?

I sometimes wonder whether the people who write catalog copy and the people who buy merchandise for a catalog ever talk to each other. ▪ The people who write the copy understand very well: A casual catalog reader sees an item, …

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In News

June 1, 2001




Mergers & Acquisitions: First-Quarter 2001

The first quarter of 2001 was a hotbed of catalog industry mergers and acquisitions. Thirty-seven transactions were completed during the first three months of the year, compared to just eight during the first quarter of 2000.
Despite the number of deals during …

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In News

June 1, 2001




Glancing Backward, Looking Ahead

During the past 150 years or so, mail order has evolved from a general-merchandise-driven business to the upscale, niche-dominated industry of the 1980s to the multichannel mania of recent years. Along the way, catalogers have embraced numerous creative, marketing, and technological …

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In News

June 1, 2001




S&W Gunning for a New Product Line

Smith & Wesson is showing its softer side. In its 2001 Apparel, Accessories, Collectibles catalog, the 149-year-old Springfield, MA-based gun manufacturer/marketer has introduced such items as baby socks and stuffed animals branded with the company’s logo.
Smith & Wesson began selling non-gun …

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In Lists & Data - Business-14-05-2013

June 1, 2001




Lip Service

If your contact center doesn’t look like the control room of a spaceship, don’t despair — you’re not alone. Although we’ve been bludgeoned to death with all the technology we must have, from VOIP to Web chat, virtual reality to CRM, …

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In Channel Integration, CRM

June 1, 2001




Systematic Thinking

I have been actively involved in development and implementation of order management systems and warehouse management systems for over 20 years. I have learned firsthand what works and, unfortunately, what doesn’t. I believe that successful system implementations share six key attributes: …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2001




Getting a Handle on Shipping and Handling

Even before the U.S. Postal Service announced its July 1 rate hike (see story at left), catalogers were groaning under the weight of increased parcel delivery costs. United Parcel Service, Federal Express, and Airborne Express all increased their rates and/…

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In News

June 1, 2001




WHAT LIES BENEATH

All the work you put into getting your Website up and running comes together in one place: the user interface.
An attractive home page is a critical part of the user interface. But a great interface design is more than …

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In News

June 1, 2001




Spring Legislative Roundup: Privacy, Spam, and Taxes

This spring, Capitol Hill has continued to push for stronger privacy legislation and more restrictions on unsolicited e-mail. And lawmakers haven’t forgotten that the Internet tax moratorium will expire in October, unless legislation is passed to extend it.
Privacy
Sen. …

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