August 1, 2002




Mark, Fore & Strike Catalog Not Quite Dead

The Mark Group had announced in February that it would stop mailing its Mark, Fore & Strike women’s apparel catalog this summer. But “great” spring sales have given the $125 million multititle mailer second thoughts about shuttering the catalog for good, according …

More...

In News

August 1, 2002




New Catalogs

Helten, Best of Design
Did you ever enter the lobby of a posh skyscraper, sit down on its finely crafted European sofa, and wonder where you could get one of your own? Richmond, VA-based retailer Helten, Best of Design now …

More...

In News

August 1, 2002




Easy Access

Easy assembly. Easy access. Easy on, easy off. We’re so accustomed to these clichés that the word “easy” has lost much of its meaning. Yet it is at the core of any efficient call center operation. Although processes, technologies, …

More...

In Contact Center, Opsandfulfillment_warehouse-20-03-2013

August 1, 2002




Attack of the Clones

That snippet from Monty Python’s Life of Brian is one of my all-time favorite movie scenes. But what’s funny in the cinema isn’t so humorous when it’s occurring for real, among some of our formerly most individualistic catalogs.
Case in …

More...

In News

August 1, 2002




Listings

NEW LISTS
ACME PICKUP TRUCK
Nearly 32,000 owners of pickup trucks purchased from or requested the Acme Pickup Truck catalog during the past year. Customers, 85% of whom are male, spent an average of $145 a purchase on mats, bumpers, carpets, replacement body …

More...

In News

August 1, 2002




Five Aces

Business is no game, and it’s too important an activity to leave the results to chance. An ace in the hole is hardly cheating; instead, it’s a reserve you keep to make sure everything goes according to your game plan. …

More...

In Channel Integration, Contact Center

August 1, 2002




At Deadline

PENNEY, EDDIE BAUER NAME EXECS Cataloger/retailers J.C. Penney Co. and Eddie Bauer each appointed top-level executives on July 11. Penney has created a new position, president/chief operating officer of stores and merchandise operations, and has hired Ken Hicks …

More...

In News

August 1, 2002




Operations and Management: Pillow Talk and Reduced Breakage

Nobody wants customers to receive a broken or damaged product — but when the order is a gift, it’s especially important that the merchandise arrives intact. With that in mind, Fullerton, CA-based Wine Country Gift Baskets, a subsidiary of wholesaler Houdini, …

More...

In News

August 1, 2002




Lists and Prospecting: When the Zip Code Isn’t Enough

Most catalogers say they capture the zip + 4 codes for at least 90% of their customer and prospect names, thanks to postal programs such as National Change of Address (NCOA) and Address Change Service (ACS). But that’s still one out of 10 names …

More...

In News

August 1, 2002




Stacks and Stacks in the Mailbox

Many consumers find stacks and stacks of catalogs in their mailboxes; now they may find the Stacks and Stacks catalog as well. The Richmond, CA-based retailer of storage and organizational products mailed its first catalog in May.
Stacks and Stacks …

More...

In Uncategorized

  1. 1
  2. ...
  3. 1541
  4. 1542
  5. 1543
  6. 1544
  7. 1545
  8. 1546
  9. 1547
  10. ...
  11. 1770