October 1, 1999




SPIN-OFFS

Think of Hanover Direct’s newest title, Encore, as a “greatest hits” catalog. The book, which launched in August, sells products from eight of Hanover’s 13 other catalogs, including housewares book Domestications, upscale gifts title Gump’s by Mail, and plus-size women’s apparel …

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October 1, 1999




Benchmark 1999 Production

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented in a format that we hope is more accessible and easier to use and understand. The …

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In News

October 1, 1999




Diplomat hopes change is good: Will new name lure new investors?

Diplomat Direct Marketing, the parent company of the women’s apparel catalogs Lew Magram and Brownstone Studios, hopes changing its name will improve investors’ perceptions of the struggling business. On Aug. 23, the Teaneck, NJ-based company became StyleSite Marketing to “enhance our …

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October 1, 1999




Growth spurt for Hanna Andersson product line

Hanna Andersson is giving moms and kids more ways to feel soft and cozy. Beginning with its fall catalog, the Portland, OR-based upscale children’s clothing cataloger is selling bedding and other home goods for children; it is also increasing its …

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October 1, 1999




Expanded parcel return service on hold

A Postal Rate Commission (PRC) hearing that was scheduled for Sept. 14 could block the U.S. Postal Service’s plan to expand the availability of its Bulk Parcel Return Service (BPRS).
On Aug. 31, the Postal Service had approved the PRC’s recommendation …

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October 1, 1999




OCTOBER AT DEAD LINE

COMMISSION CALLS FOR SIMPLIFIED TAX SYSTEM In the second meeting of the Advisory Commission on Electronic Commerce (ACEC), held Sept. 14 and 15 in New York, the majority of speakers and commission members agreed that while there should not be a tax …

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October 1, 1999




DIVESTITURES: Venator title for sale

When Venator Group, the $6.6 billion New York-based sporting goods retailer, announced its intention to exit eight noncore businesses, at least one of the eight units was glad to hear it. Cataloger/retailer The San Francisco Music Box & Gift Co., based …

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September 1, 1999




Black Box, Fall/Winter 1998-1999

There are so many good things about the Black Box Fall/Winter catalog of computer networking products that one almost doesn’t know where to begin. “This catalog gets outstanding results year after year in an extremely competitive industry,” one judge …

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September 1, 1999




NRS, Paddlesports Equipment Guide Spring 1998

One Annual Catalog Awards judge sums up the panel’s overall reaction to Northwest River Supplies’ Silver Award-winning Spring 1998 catalog of paddlesports equipment this way: “If I were buying something for this sport, this is where I would buy it.”
That’s …

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September 1, 1999




Edmund Scientific, 1998 Optics and Optical Instruments

You might expect a cataloger of industrial optical equipment to have an eye-catching cover, and the Gold Award-winning Edmund Scientific does not disappoint. The dramatic cover photo, which depicts a beam of light bouncing off several products – a compact …

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