April 1, 2000




FOCUS: BABAY PRODUCTS – ibaby.com

Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)
an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything store” – and it delivers. At first, though, the site is more overwhelming than impressive. …

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In News

April 1, 2000




FOCUS: BABY PRODUCTS – the natural baby catalog

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)
a friend of The Cybercritic’s who was intent on raising a child whose lips would never touch sugar and whose skin would never brush against synthetic fibers used to …

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In News

April 1, 2000




Spiegel’s power play

Over the years, Spiegel Catalog has assumed more personalities than Madonna – and for the most part, with less success. The current Spiegel catalog tagline is “Style for Life.” This, in effect, replaces the “Live by the Book” tagline of …

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In Uncategorized

April 1, 2000




PARCEL DELIVERY: FEDEX HITS THE GROUND

New consumer ground delivery service aims to compete with UPS
Touting itself as a United Parcel Service alternative for ground residential delivery, FedEx Corp. on March 14 rolled out its FedEx Home Delivery service, shipping packages for more than 100 catalog clients. …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

April 1, 2000




Why not motivate them while we’re at it?

We’re under siege. So what?
The catalog business is fragmenting itself, with dot.com appendages cannibalizing business from paper siblings…and, we hope, from competitors. Retail stores are fighting for their lives with discounts, rebates, and free latte.
And those …

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In Uncategorized

April 1, 2000




ONLINE SECURITY: Warding off hacker attacks

Simple ways to keep your Website secure
After a cyber extortionist calling himself or herself Maxus hacked into the database of the CD Universe music Website in January and stole tens of thousands of credit card customers’ names and numbers, …

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In News

April 1, 2000




ACQUISITIONS: Lillian Vernon buys Rue de France

After more than 49 years in the catalog business, Rye, NY-based Lillian Vernon Corp. is making its first-ever acquisition. On Feb. 21, the gifts and home goods cataloger signed a letter of intent to acquire the assets of home decor cataloger Rue …

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In International

April 1, 2000




ELECTRONIC LISTS: Getting e-permission

E-mail co-ops demand opt-in proof
Just as the launch of cooperative databases such as the Abacus Alliance in the mid-’90s resulted in catalog shoppers receiving more offers, the e-mail co-op databases now cropping up mean more e-mail for online …

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In News

April 1, 2000




STRATEGIES: ONE BIG SECRET

Victoria’s Secret parent integrating brands and channels
For the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly “branding” meetings. Bringing in key department managers – from creative, merchandising, circulation, and new media – …

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In Channel Integration

April 1, 2000




at deadline

FINGERHUT BAILS OUT MAGRAM, BROWNSTONE On March 10, Fingerhut Cos. bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and Brownstone Studio catalogs. Formerly known as Diplomat Direct Marketing, Teaneck, NJ-based StyleSite filed for Chapter 11 bankruptcy protection on Jan. 13. …

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