March 1, 2001




SPOTLIGHT ON…

Levenger: Fulfilling More Than Slappers “Reading tools” marketer Levenger operates its 180,000-sq.-ft. distribution center, its store, its corporate offices, and its catalog all on one site in Delray Beach, FL. The warehouse handles two types of merchandise: “slapper” product, …

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In Uncategorized

March 1, 2001




Lew Waddey on Outsourcing

It’s difficult to provide a bidder with too much information
Poor service is the inevitable result if you fail to take the time to manage the third-party fulfillment (3PF) selection process properly
How much time is enough? Most 3PF providers …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

March 1, 2001




Trading in on Trade Shows

`At any given trade show,’ says Nasco’s Tom Belzer, `we could get 90% of the attendees at our booth or 10%, depending on the market and the other show attractions.’
The Center for Exhibition Industry Research (CEIR), a Chicago-based trade …

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In News

March 1, 2001




Small Catalogs Forum: Dancing Dragon

Dancing Dragon: A Niche Catches Fire
Thanks to the buzz about Harry Potter and the upcoming film version of Lord of the Rings, dragons are hot and likely to get hotter. That’s good news for $1.6 million Dancing Dragon, which has …

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In Uncategorized

March 1, 2001




Lillian Vernon’s Golden Year

By now, most catalog industry insiders – and more than a few outsiders – are well acquainted with the Lillian Vernon story: Pregnant housewife uses wedding money to start mail order business from her kitchen table. Fifty years later, that …

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In News

March 1, 2001




Make the Most of Every Channel

A promotion in one channel – catalog, Website, or retail – may spur sales in another
Managing a multichannel business in today’s competitive environment can be a tremendous challenge. While additional channels provide more opportunities for generating sales, they also …

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In News

March 1, 2001




listings

New Lists
MAGAZINE EXECUTIVES
The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The list includes more than 6,000 publishers and nearly 3,000 editors-in-chief.
Cost: $60/M
Selects: state, SCF, zip, gender, phone number, publication circulatin, publication …

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In News

March 1, 2001




List Watch: Going for Brokers

MOMS shares information such as response rates, average order sizes, and customer demographics with its broker.
Today, list brokers do much more than sell files — they help grow catalog businesses
There was a time when you might say list brokers …

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In News

March 1, 2001




Online Growth Amidst Dot-Com Upheaval

Despite 2000′s dot-com woes, online retailing continues to grow, according to New York-based research firm Ernst & Young LLP. The company’s “Global Online Retailing” study, which surveyed 4,400 online buyers in 12 countries (including 1,400 in the U.S.), found that many consumers around …

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In News

March 1, 2001




White Flower Farm Sprouts Magazine

A focus on ‘plants instead of celebrity and lifestyle’
White Flower Farm catalog hopes its new venture will come up roses. Following the lead of catalogers such as Williams-Sonoma, which launched the magazine Taste this past fall, the Morris, CT-based …

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