January 1, 2001




Lucy.com

In September, Web pure-play Lucy.com entered the print catalog channel with a 36-page book. The Portland, OR-based women’s athletic apparel marketer mailed its first catalog to 1 million customers and prospects. The company followed the initial mailing in early November …

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In News

January 1, 2001




More Praise for Order Forms

Regarding “Pushing (Out) the Envelope” (September 2000 issue) about eliminating the order-form envelope to save postage and paper costs, this issue deserves more consideration than many catalog companies are willing to give it. With the prevalent use of the phone and …

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In News

January 1, 2001




Computer Solutions’ ORDER POWER!

More and more multi-channel businesses are looking for AS/400-based direct-to-customer management systems these days. Miami-based Computer Solutions Inc. (CSI) offers ORDER POWER! – and a full-featured system that supports mail order, direct response, e-commerce, and fulfillment companies, running solely …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

January 1, 2001




Unex

Introducing Span-Track by UNEX – carton flow track you just add to your new or existing pallet rack. Its conveyor-like sections have full width rollers which provide total carton support and better flow for cases weighting up to 50 lbs. per …

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In Uncategorized

December 1, 2000




POSTAL

Double trouble Another rate hike possible in 2002 Two postal rate hikes in two years: That could well be the fate of catalogers and other users of the U.S. Postal Service.
Sources expect the U.S. Postal Service Board of …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 1, 2000




SITES WE LOVE

Website: www.SmarterKids.com
Product line: educational toys, books, and software
Why we love it: This site knows how to translate personalization into loyalty and repeat sales. Upon entering the site you are invited to take a number of tests …

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In Uncategorized

December 1, 2000




AT YOUR SERVICE

If you’re targeting European Web shoppers, consider making superlative cyberservice your unique selling proposition. A study by Andersen Consulting (www.ac.com) shows that fulfillment and delivery are not the strong suits of i.merchants in France, Germany, Italy, Spain, …

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In News

December 1, 2000




THAT’S WHY IT’S CALLED THE WORLD WIDE WEB

Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days a month. That’s one of the findings of the Media Metrix (www.mediametrix.com) Multi-Country Report …

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In Email, News

December 1, 2000




A Million Mailer March?

Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had influenced their mailing plans. The answer was a unanimous no: Postage – and by …

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In Marketing, Ship

December 1, 2000




JINGLE BELLS IN CYBERSPACE

Among consumers who are online, 42% plan to shop on the Web this holiday season. That’s according to an October survey of 1,000 consumers by Deloitte & Touche (www.dc.com) in affiliation with the National Retail Federation (www.nrf.com). Given that 54% …

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In News

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