September 1, 1999




Hanna Andersson, Holiday 1998

Sweden is known for more than its meatballs. The Scandinavian country is also a source of colorful, quality children’s clothing – like the kid’s garments found in the Hanna Andersson catalog. Its merchandising is just one of the reasons that …

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September 1, 1999




U.K. parent’s plans for Allied

With its $380 million purchase of electronic components catalog Allied Electronics in June, U.K. cataloger Electrocomponents gained more than a $150 million U.S. business. The new owner also acquired access to the entire product line of Allied’s former parent company, …

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September 1, 1999




Tweeks hits the road again

Trying to sell merchandise for Porsches without using an image of one of the gleaming high-performance road machines on the catalog cover is, well, like trying to sell diapers without the baby.
But that’s exactly what Mike Yager, the self-proclaimed …

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September 1, 1999




Natural Baby Catalog, Winter 1998

Bigger is indeed better when it comes to catalog design and trim size. At least that’s what Natural Baby Catalog has found in overhauling its creative over the last year. The leap from a 5 1/2″ x 8 3/8″ format to a standard size …

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September 1, 1999




McHugh bill may be DOA

Time may be running out for H.R. 22 – also known as the Postal Modernization Act – which Rep. John McHugh (R-NY) has been pushing for nearly five years to reform the U.S. Postal Service. An alternative bill proposed …

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September 1, 1999




BRAVO FOR ENCORE

In September, multititle mailer Hanover Direct plans to roll out Encore, an apparently successful catalog it tested earlier this year. Encore sells products from several Hanover titles, including apparel from plus-size catalog Silhouettes, home goods from Domestications, and luxury gifts …

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September 1, 1999




Dress Barn joins catalog ranks

In the wake of Macy’s, Banana Republic, and Nine West, low-end women’s apparel retailer Dress Barn is crossing over into mail order. In September, the company will mail 1.5 million-2 million catalogs in two or three drops to Dress Barn store …

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September 1, 1999




Stoner: Clean, Lube & Protect, Summer/Fall 1998

A good job selling a boring product” is how one judge describes the Stoner: Clean, Lube & Protect catalog. Indeed, it’s not easy to sex up spray dusters or add excitement to food-grade Teflon grease, but Stoner’s efforts in this market …

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In Uncategorized

September 1, 1999




Industrial supplies: Lab Safety Supply, January 1999 General Catalog

An awesome offering. The most complete I have seen. It gets bigger and better every year.” That’s how one of the panelists describes the merchandising in the Gold Award-winning Lab Safety Supply catalog. Another judge adds, “It’s a perfect 10!”
For …

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September 1, 1999




EyeWire Studios, January 1999

Not many catalogs could put a hot-pink hand grenade on the cover and get applause for the effort. But EyeWire Studios, a supplier of computer image and typography software, grabs readers with this somewhat disconcerting image and, as a result, …

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