March 15, 2001




List Watch: Privacy Legislation Outlook

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

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March 15, 2001




L’Art de Vivre Lives It Up with Investment

After an $8 million capital investment in October, New York-based luxury gifts marketer L’Art de Vivre has big plans to broaden its catalog and online businesses. The first item on the list: The company will launch Vivre, a spin-off gifts catalog …

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March 15, 2001




Sunglass Hut Watches Its Catalog Business

Peanut butter and jelly, Laurel and Hardy… sunglasses and watches? Coral Gables, FL-based retailer Sunglass Hut International wants consumers to associate the products with one another — and with its company, of course. To that end, Sunglass Hut is rapidly expanding …

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March 15, 2001




Postal Reform: What’s Next?

Mailers shouldn’t expect the 107th Congress to pick up where the 106th left off with regard to postal reform legislation, according to Deborah Wilhite, the U.S. Postal Service’s senior vice president of public policy. “We’re presuming that the slate …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

March 15, 2001




Star Struck Spins Off Memorabilia Title

Sensing a “photo opportunity,” sports memorabilia cataloger Star Struck is putting on its “game face” and launching Star Struck’s Sport Shots. The 16-page spin-off catalog sells framed motivational-themed photographs of professional athletes.
Bethel, CT-based Star Struck plans to mail out 50,000…

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March 15, 2001




Climate-Controlled Banner Ads

Everybody talks about the weather, according to the saying, but no one does anything about it. Until now, that is. With its aptly named Weather-Triggered Marketing, AccuWeather.com, a State College, PA-based multimedia weather service enables you to tailor banner …

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March 15, 2001




New Home for The Female Athlete

After filing for Chapter 11 bankruptcy protection on Jan. 3. Trumbull, CT-based The Female Athlete has found a buyer. TFA Acquisition, a division of America’s Shopping Mall, was approved to buy the assets of the women’s athletic gear cataloger on Feb. 15 at …

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March 15, 2001




Catalogers Aglow Over Valentine Sales

Many flowers, candy, and specialty gifts mailers reported strong Valentine’s Day sales
Although some catalogers reported disappointing January sales, February was looking up for others, thanks to strong Valentine’s Day gift sales.
In general, the Valentine’s Day gift business is …

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March 15, 2001




Database Marketing: Transactional Modeling for Beginners

Transactional data can reveal that two seemingly similar customers have strikingly different purchasing patterns
U.S. marketers mailed an estimated 14 billion catalogs last year, at an average cost of $.70 each. But 98% of those catalogs did not result in a sale. • …

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March 15, 2001




G. Neil Crosses Consumer Line

G. Neil Co. has built up a business selling human-resources and motivational products to small and midsize companies. But the Sunrise, FL-based cataloger has also quietly ventured into the consumer catalog arena.
G. Neil mailed its first Holiday Gift Book, …

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