June 1, 2000




NOW YOU CAN `RENT’ AN ISP

If you have been fretting over making a long-term commitment to an Internet access provider, forget about it! Beginning in June, Plano, TX-based Rent-A-Center, Inc. will start offering ‘Net access to its customers through its rentacenter.com Website for as …

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In News

June 1, 2000




Garden.com’s seedling print book

After launching four years ago with lofty plans to become the Amazon.com of gardening, $5.3 million Garden.com has rather quietly launched a print catalog.
The Austin, TX-based company first mailed a 50-page print book to 500,000 customers and prospects in …

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In News

June 1, 2000




FRAUD REPORT: ID thievery is on the rise

And identity theft is easier, thanks to the ‘Net
Although e-commerce is boosting economic development, the Web is also fueling identity theft, or using the identifying information of another person – name, social security number, mother’s maiden name, or other …

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In News

June 1, 2000




STRATEGIES: Catalog execs launch Prefer.com

Backed by Tweeds catalog founder Ted Pamperin and Delia’s founder Stephen Kahn, Internet portal Prefer.com went live on April 12. The site features advice columns by a series of lifestyle experts, such as food critic Mimi Sheraton and travel editor …

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In Uncategorized

June 1, 2000




DELIVERY: Passing the white glove test

Premium delivery service for hefty hard goods
In an effort to make ordering furniture by mail more convenient and attractive for consumers, several catalogers, including Pottery Barn, Garnet Hill, and Ballard Designs, offer white glove delivery. This premium service typically …

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In News

June 1, 2000




Consensus on capri-cious fashions

Editorial director Laura Beaudry evidently struck a nerve with women with her May editorial “Can you see me in capris?” lamenting the selection of apparel in catalogs for the over-40 crowd. (Women’s apparel catalogers, take note.)
I just read “Can …

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In News

June 1, 2000




MARKETING STRATEGIES: Delia’s growing pains

Teen marketer overreaches and hits a snag
Once the model marketer for Generation Y, the seven-year-old trendy teen apparel marketer Delia’s has stumbled.
For 1999, New York-based Delia’s reported an estimated operating loss of $41 million on sales of $190.8 million, which at …

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In News

June 1, 2000




LIST ROUNDTABLE: Brokers vs. managers: Who wins?

List managers and list brokers have been known to complain about their relationship, whether it’s brokers accusing managers of misrepresenting their files, or managers accusing brokers of squeezing their profits.
But does this hurt or help their clients? This month’s …

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In News

June 1, 2000




`What exactly is online procurement, and how can my business benefit?’

Online procurement is obtaining online anything needed to operate a company or produce a product. This includes a wide range of products and services, from office supplies and Web design tools to chemicals and electronic components. Online procurement generally falls …

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In Marketplaces

June 1, 2000




PROSPECTING: The sweepstakes list lottery

Are contest names a winner?
Now that lottery-style games and sweepstakes have multiplied, thanks largely to the Internet, a growing pool of prospect names has become available to direct marketers. A scan of the SRDSdatabase of lists shows more than 300 …

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