September 1, 2000




at deadline

DELIA’S TO MERGE WITH ITURF AND SELL NONCORE TITLES A little more than a year after teen apparel cataloger/retailer Delia’s spun off its online portal iTurf in April 1999, the two companies announced a definitive agreement to merge in a …

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In News

September 1, 2000




MANAGEMENT SOFTWARE REVIEW

Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management system from Avexxis Corp.
Vermont Teddy Bear purchased CatMan software from Avon, CT-based Avexxis Corp. in …

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In Channel Integration, News

September 1, 2000




FOCUS: MEN’S APPAREL

brooks brothers As one might expect from a clothier to the blue-blooded, Brooks Brothers’ site has none of the gimmickry of, say, International Male. Even online, the 181-year-old retailer means serious business.
Brooks Brothers’ familiar blue cursive logo is clearly …

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In News

September 1, 2000




SoBe Lizard Gear

Ultrahip South Norwalk, CT-based beverage marketer SoBe had so much demand for its promotional gear that it decided to sell SoBe-branded T-shirts and other products with a catalog.
The book dropped in December 1999 to a house file of 90,000 requesters and …

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In Uncategorized

September 1, 2000




Patagonia, Holiday 1999

As a cataloger/retailer/wholesaler/Web marketer, Patagonia is indeed a multichannel powerhouse. And, judges said, the outdoor gear and apparel marketer’s catalog does more for reinforcing the franchise’s brand than 99% of the books out there.
Starting with this Gold …

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In Opsandfulfillment_warehouse-20-03-2013, Warehouse/Distribution Center

September 1, 2000




FOCUS: MEN’S APPAREL

international male With its flurry of icons and photos of buff male models wearing next to nothing, there’s no mistaking that you’ve arrived on the Website of International Male, the catalog of sassy, body-conscious men’s apparel.
The mantra for the …

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In News

September 1, 2000




PACKAGE INSERTS

Mailers say no to e-tailer inserts Catalogers prefer to stick with the programs of their peers With the Internet offering a viable new channel for remote buyers, you might think catalogers would be eager to participate in Web marketers’ package …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

September 1, 2000




Harry and David’s Post Cereals promo

Next to milk, fruit is the most popular accompaniment for breakfast cereal – or so Harry and David hopes. The Medford, OR-based gourmet fruit and foods cataloger has teamed up with Post Cereals for a cross-promotion of the companies’ products.

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In News

September 1, 2000




FOCUS: MEN’S APPAREL

paul fredrick menstyle The design of Paul Fredrick’s online catalog is friendly, clean, and accessible. Easy-to-read icons along the right serve as a quick reference point, no matter where you go on the site.
For the discerning shopper, Paul Fredrick …

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In News

September 1, 2000




Bridge City Tool Works, Fall 1999

Bridge City Tool Works’ fall ’99 edition puts niche hardware in a glamorous light. As one judge commented, “The catalog can sell you a doorknob because it makes the doorknob look so good.”
Creative design is clearly the catalog’s strongest …

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In News

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