November 1, 1999




A very scary Christmas

Tis the season…to fill your yard with plastic pink flamingos? Perhaps, if you look to the Gardener’s Supply Co. catalog for holiday decorating ideas. The cover of the holiday 1999 edition of Burlington, VT-based Gardener’s Supply features a rustic snow-covered …

More...

In International

November 1, 1999




Is your copy trying too hard?

One man’s meat is another man’s poison. And as catalog copy becomes more and more hypertargeted, two circumstances become more and more apparent. The first is a necessary evolution. Mass-aimed, generalized catalogs are in eclipse. Specialization, accelerated by the World …

More...

In News

November 1, 1999




MARKETING: BIG BOOKS, REDEFINED

Penney, Spiegel refine their core book strategies
The Montgomery Ward and Sears “big books” may be long gone, but the all-inclusive consumer catalog isn’t a dinosaur. The concept is still alive and kicking for at least two mass merchants: J….

More...

In News

November 1, 1999




E-MAIL MARKETING: E-lists: Big bucks, few names

So far, it’s hard to tell if e-lists are worth the price – or the trouble
As more Internet-savvy consumers buy goods online, more catalogers are anxious to reach them via e-mail. Despite the growing interest, however, the number of …

More...

In News

November 1, 1999




U.S. catalogers storm the desert

The Middle East might seem an unlikely market for general merchandiser Spiegel to test. But Scott Weiler, director of business development and promotion for the Downers Grove, IL-based catalog, doesn’t think so. “There’s a growing demand for American goods and …

More...

In News

November 1, 1999




ELECTRONIC CATALOGS: No buzz on DVDs catch on?

DVD-ROMs (digital versatile disc-read only memory) offer greater media capability – more than two hours of video – than CD-ROMs, and seven times the storage capacity, making them a viable alternative for business catalogers.
“If you want to show a …

More...

In News

November 1, 1999




Upselling magazine subscriptions.

Training your order-takers to upsell customers is a basic sales technique. But some catalogers now have their customer service representatives (CSRs) sell magazine subscriptions on behalf of outside companies.
“It’s a win-win for all parties concerned,” says David Hochberg, spokesman …

More...

In News

November 1, 1999




Scat, copycats

In Glenda Shasho Jones’s article this month, titled “The 10 most common creative mistakes” (page 119), the number-three mistake is copycat creative. Indeed, many catalogers still unabashedly “borrow” creative looks from other mailers. The proof is in the mailbox: Ours is filled …

More...

In Lists & Data - Business-14-05-2013

November 1, 1999




CONSUMER CATALOGS: `No discernible trend’

40% of mailers suffered sagging bottom lines – but 60% enjoyed growth
Results for the second quarter of 1999 were mixed for the publicly traded consumer catalogers and cataloger/retailers tracked by Catalog Age, with eight of the 20 companies – 40% – suffering from …

More...

In News

November 1, 1999




MERCHANDISING: Web as launching pad

‘Net joins print as a means of testing and introducing product
As a whole, business-to-business catalogers are still far from transferring all their marketing efforts from their print books to the Web. But some business catalogers are relying on their …

More...

In News

  1. 1
  2. ...
  3. 1543
  4. 1544
  5. 1545
  6. 1546
  7. 1547
  8. 1548
  9. 1549
  10. ...
  11. 1586