June 1, 2000




Consensus on capri-cious fashions

Editorial director Laura Beaudry evidently struck a nerve with women with her May editorial “Can you see me in capris?” lamenting the selection of apparel in catalogs for the over-40 crowd. (Women’s apparel catalogers, take note.)
I just read “Can …

More...

In News

June 1, 2000




MARKETING STRATEGIES: Delia’s growing pains

Teen marketer overreaches and hits a snag
Once the model marketer for Generation Y, the seven-year-old trendy teen apparel marketer Delia’s has stumbled.
For 1999, New York-based Delia’s reported an estimated operating loss of $41 million on sales of $190.8 million, which at …

More...

In News

June 1, 2000




LIST ROUNDTABLE: Brokers vs. managers: Who wins?

List managers and list brokers have been known to complain about their relationship, whether it’s brokers accusing managers of misrepresenting their files, or managers accusing brokers of squeezing their profits.
But does this hurt or help their clients? This month’s …

More...

In News

June 1, 2000




`What exactly is online procurement, and how can my business benefit?’

Online procurement is obtaining online anything needed to operate a company or produce a product. This includes a wide range of products and services, from office supplies and Web design tools to chemicals and electronic components. Online procurement generally falls …

More...

In Marketplaces

June 1, 2000




PROSPECTING: The sweepstakes list lottery

Are contest names a winner?
Now that lottery-style games and sweepstakes have multiplied, thanks largely to the Internet, a growing pool of prospect names has become available to direct marketers. A scan of the SRDSdatabase of lists shows more than 300 …

More...

In Lists & Data - Business-14-05-2013

June 1, 2000




BENCHMARK 2000 LISTS

Whether propelled by a burgeoning economy or racing to beat a January 2001 postage increase, respondents to Catalog Age’s Benchmark Report on Lists say they are dramatically boosting circulation this year. Seventy-seven percent of respondents are increasing mailings, with nearly half (46%) …

More...

In News

June 1, 2000




E-COMMERCE: No ‘Net taxes-for now

Commission wants freeze till 2006
On April 14, the Advisory Commission on Electronic Commerce (ACEC), a congressionally appointed group of legislators and private-industry executives that has deliberated over Internet sales taxes for nearly two years, issued its final report to Congress. The …

More...

In News

June 1, 2000




CYBERANGELS, CYBERDOGS

On April 21, the Children’s Online Privacy Protection Act went into effect, requiring certain commercial Websites to obtain parental consent before collecting, using, or disclosing personal information from children under the age of 13. But many worry that this legislation will not …

More...

In News

June 1, 2000




U.S. business 2000: catalog & internet purchasing trends

PART I: Print catalog purchasing trends
The numbers prove it: Most American businesses are mail order catalog shoppers. Catalog Age’s U.S. Business 2000 survey of purchasing trends (conducted in March) shows that an astounding 93% of the total 1,000 business respondents made …

More...

In News

June 1, 2000




Motivating the troops

This month’s question
How do you keep your staff motivated, especially during the off-season?
Good help is always hard to find, and it can be even harder to keep – especially with today’s record low unemployment levels. Small catalogers in …

More...

In News

  1. 1
  2. ...
  3. 1543
  4. 1544
  5. 1545
  6. 1546
  7. 1547
  8. 1548
  9. 1549
  10. ...
  11. 1607