March 1, 2000




DIGITAL CONTENT MANAGEMENT: Need for speed spurs use of digital technology

Speed, simplicity, and profits are what catalogers seek from their digital content management (DCM) system, according to a survey by Menasha, WI-based printer and digital imaging company Banta Corp. of 1,500 executives at catalog companies with annual sales exceeding $20 million.
Sixty …

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In News

March 1, 2000




DIGITAL LEADERS

Big Toe Sports.com proves that even small companies can reap big benefits from going digital
Advertisements for discounted products often proclaim that “you don’t have to spend a million to look like a million.” Along these same lines, with …

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In News

March 1, 2000




SYSTEMS SOFTWARE: Smooth implementations

Planning and testing can simplify system installations
Installing a full-blown catalog management system or patching an existing system to integrate your Website can be a tricky proposition. Making matters worse, some catalogers underestimate just how difficult the process can be.
“…

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In Uncategorized

March 1, 2000




The return of J. Peterman?

It’s been a year since $251 million-plus retailer Paul Harris Stores bought the J. Peterman Co. But Paul Harris has yet to relaunch the apparel catalog, which was perhaps best known for its product illustrations and romantic copy, and for the …

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In Uncategorized

March 1, 2000




RETURN RATES: Good news about returns

Improved packing and quality control pay off for a number of mailers
It looks like mailers had a double dose of good cheer from holiday ’99. On top of strong sales, most of the catalogers contacted at press time weren’t …

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In Lists & Data - Business-14-05-2013, Returns

March 1, 2000




APPAREL: market leaders – LANDS’ END

It’s been a bumpy road in recent years for this $1.37 billion cataloger of conservative casualwear. Having enjoyed rapid sales gains between 1992 ($697 million) and 1995 ($1.1 billion), things have since leveled off.
In late 1994, president Bill End left, replaced by Mike Smith, who …

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In News

March 1, 2000




Can you spare a square?

The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its 2,000-ft. roll of toilet paper. Dick Ojserkis, owner of Ojserkis Janitor Supply, which also …

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In News

March 1, 2000




Late Christmas gift for Oriental Trading

Gifts and novelties cataloger Oriental Trading Co. started the year with a new growth initiative, fueled by recapitalization from a private investment firm. On Jan. 5, the Omaha, NE-based mailer announced that Brentwood Associates would invest an undisclosed sum in the …

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In News

March 1, 2000




FINANCE: Private money

Investment firms seeking catalogs
For years catalogers have been pleading their case to the investment community: that their established brands and their marketing, merchandising, and fulfillment experience make them ideal investments. But it seems that private investment firms have only …

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In News

March 1, 2000




GETTING PERSONAL: …with Randy Acton

Q. What was your first job out of college?
A. I was a U.S. Army officer; after the service, I was the marketing director at Fort Knox (KY) Federal Credit Union.
Q. What college did you attend?
A. Oklahoma …

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