November 1, 1999




Keeping up with home-schoolers

This fall an estimated 1.5 million children are being schooled at home, up 328% from 350,000 in 1990, according to the National Home Education Research Institute (NHERI). And while a few larger catalogers, such as privately held Alpha Omega Publications, serve the majority of …

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In News

October 1, 1999




STRATEGIES: Cornerstone pushes for synergy, not IPO

International Cornerstone Group, the approximately $500 million, Boston-based cataloger, has been planning an initial public offering for more than a year. But since postponing it last year to complete an acquisition, the firm has decided to delay the offering indefinitely due …

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In Uncategorized

October 1, 1999




REORGANIZATIONS

Three years ago, the founders of Genesis Direct were convinced that they could create a new business model – buy up dozens of small catalogers and, thanks to the ensuing economies of scale, give rise to a profitable catalog kingdom. …

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In Lists & Data - Business-14-05-2013

September 1, 1999




UPS to hit The Street

Aware that it takes money to make money, United Parcel Service (UPS) hopes to raise up to $5 billion in an initial public offering (IPO) before the year’s end. “The goal is to create acquisition currency,” says Norman Black, spokesman for …

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In News

September 1, 1999




WEB MARKETING: Cutting its ‘Net losses

Micro Warehouse shuts Savebynet.com’s cyberdoors
Smart companies know when to say when. And in August, $2.2 billion computer marketer Micro Warehouse, faced with high customer acquisition costs and low average orders, knew it was time to fold its Internet subsidiary, …

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In News

September 1, 1999




CUSTOMER RELATIONSHIP MARKETING: Building strong relationships

CRM moves b-to-b firms toward a customer-driven marketing dynamic
Every cataloger knows that the secret of long-term success is holding on to customers. And the best way to increase customer retention is to increase your knowledge of your individual customers, …

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In CRM, News

September 1, 1999




Before you MOVE

Few people like moving – and even fewer like moving their catalog warehouses. These tips may buy you space and time before you have to make the big move.
- Review your operations to make sure you’re making the most …

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In News

August 1, 1999




FULFILLMENT: Building back-end.com

Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without the expense of back-end staff and systems, they could remain lean and mean, and pass the savings on …

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In News

August 1, 1999




THE CATALOG AGE 100

Acquisitions and the Web: These two issues have been driving the catalog industry for the past couple of years, so it’s no surprise that they’re key to the growth of the companies in Catalog Age’s exclusive ranking of the top 100 …

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In Uncategorized

August 1, 1999




TARGET MARKETING: Expanding your universe

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting a different type or size business, or by expanding into new product lines aimed at serving new customer segments, …

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In News

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