March 1, 2000




A `chicken or egg’ question

This month’s questions
Did you start out as a store or as a catalog? What made you decide to cross over to the other medium?
The legend of the kitchen-table catalog start-up may have to be updated, if the small …

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In Uncategorized

February 1, 2000




LIQUIDATION: Out with the overstocks

B-to-b mailers have differing strategies for unloading unsold products
Business-to-business catalog products, unlike many consumer catalog products, are not typically impulse-driven purchases for buyers. The business catalog customer usually buys based on need – which means that common consumer catalog …

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In News

February 1, 2000




RECEIVING: Getting the goods in faster

Advanced notice and planning can streamline the receiving process
Catalogers constantly trying to deliver packages faster to customers often give short shrift to the importance of receiving inbound shipments. But if you can’t get goods into the warehouse in a …

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In Lists & Data - Business-14-05-2013

February 1, 2000




vying to be TOP DOG

The online division of cataloger/retailer PetSmart is trying to lead the pack of online pet stores
What makes a category killer in a crowded e-commerce segment? How about a combination of a well-known brand, great product selection, multichannel selling …

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In News

January 1, 2000




All in the family

This month’s question
What are the benefits and drawbacks to working in a family business?
It’s said that the family that plays together stays together. But what about the family that works together? The small catalogers we contacted this month, …

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In International

January 1, 2000




In search of CRM

It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’ aren’t sure what it means – or how to achieve it
These days, it takes just three letters to bring even …

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In CRM, News

January 1, 2000




STRATEGIES: Cost-cutting 2000

Tips for a more profitable new year
For many, a new year is a time for new resolutions. And often enough, those resolutions have a money-saving bent. But while you may know that you want to reduce your call center …

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In Uncategorized

December 1, 1999




ACQUISITIONS: ADDING TO POTPOURRI

CVI purchase doubles Potpourri’s number of titles
The dictionary defines “potpourri” as a combination of incongruous elements, but multititle catalog mailer Potpourri Holdings doesn’t view its 10 titles as incongruous at all. The company, whose titles include gifts books Expressions and …

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In International

December 1, 1999




MARKET TRENDS: Not computing – Computer mailers cool to consumers

More than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according to Ziff-Davis’s annual Technology User Profile research report. That would mean nearly 10% of consumers will buy their first PC next year. …

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In News

December 1, 1999




Pet pick-me-ups

Many catalogers are touting gifts and accessories designed to commemorate the New Year, from Y2K survival kits to year 2000 champagne flutes. But for our money, the most creative tie-in goes to dog and cat products supplier Pet Warehouse. For …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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