March 1, 2000




REDUCING YOUR COST PER ORDER

All catalogers would like to increase profits, but in today’s competitive marketplace, there’s a limit to how much you can raise your prices or lower your cost of goods. And what with hikes in postage and paper costs, you’re already …

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In Lists & Data - Business-14-05-2013

March 1, 2000




MERGERS AND ACQUISITIONS: Bargain investments

Private equity firms buying into b-to-b catalogs account for top deals
Everyone likes a bargain – including private equity investment firms. And that explains several of the biggest fourth-quarter catalog mergers and acquisitions. “The three largest transactions of the quarter …

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In News

March 1, 2000




WEB ORDER FULFILLMENT: Dot-coms scrooged by glitches

The e-commerce world got a black eye for Christmas, thanks to the well-publicized inventory and fulfillment problems several online marketers suffered. Toy marketers took the worst bruising, as online catalogers such as KB Toys.com, Toys R Us.com, and …

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In News

March 1, 2000




SPIN-OFFS: Birth of a teen Venus

Venus Swimwear targets teens with new title
Hoping to convert teenage girls into lifelong buyers, Jacksonville, FL-based swimsuit cataloger Venus Swimwear in January launched The Venus Edge, a swimsuit catalog targeting the teen market.
“We wanted to capture our customers …

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In Uncategorized

March 1, 2000




MARKET TRENDS: Not computing

Computer mailers cool to consumers
More than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according to Ziff-Davis’s annual Technology User Profile research report. That would mean nearly 10% of consumers will buy …

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In News

March 1, 2000




MANAGEMENT SOFTWARE REVIEW: J. Jill Group reviews Mozart

Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing components with a prereleased version of Mozart’s call center computer telephony integration (CTI) module.
The initial package …

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In Channel Integration, News

March 1, 2000




A `chicken or egg’ question

This month’s questions
Did you start out as a store or as a catalog? What made you decide to cross over to the other medium?
The legend of the kitchen-table catalog start-up may have to be updated, if the small …

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In Uncategorized

February 1, 2000




LIQUIDATION: Out with the overstocks

B-to-b mailers have differing strategies for unloading unsold products
Business-to-business catalog products, unlike many consumer catalog products, are not typically impulse-driven purchases for buyers. The business catalog customer usually buys based on need – which means that common consumer catalog …

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In News

February 1, 2000




RECEIVING: Getting the goods in faster

Advanced notice and planning can streamline the receiving process
Catalogers constantly trying to deliver packages faster to customers often give short shrift to the importance of receiving inbound shipments. But if you can’t get goods into the warehouse in a …

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In Lists & Data - Business-14-05-2013

February 1, 2000




vying to be TOP DOG

The online division of cataloger/retailer PetSmart is trying to lead the pack of online pet stores
What makes a category killer in a crowded e-commerce segment? How about a combination of a well-known brand, great product selection, multichannel selling …

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In News

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