May 1, 2000




Wiping off the sweat

Few catalogers will tackle the topic, and it’s easy to see why. But when it comes to addressing the sweatshop issue, silence may not be golden.
Talbots, J.C. Penney, J. Crew, Nordstrom, Brylane, Brooks Brothers, and Dress Barn were …

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May 1, 2000




Tidewater Workshop crafts an IPO

When Peter Caporilli was employed at W. Atlee Burpee Seed Co. in the early ’90s, his woodworking skills came to the attention of company executive John Burpee, who encouraged him to build a cedar bench to sell in the …

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May 1, 2000




ONLINE PRIVACY: Loss of confidence?

DoubleClick’s bad press could hurt e-commerce
The recent hubbub surrounding Internet advertising company DoubleClick literally made online privacy concerns front-page news. Now online catalogers are hoping that the company’s bad press won’t turn off consumers and prospects to online shopping …

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May 1, 2000




Take a whiff of these puppies!

Do your feet smell? If so, Lands’ End may be able to help. The Dodgeville, WI-based apparel cataloger has developed a sock made of special silver-coated fibers that prevent the growth of the bacteria that cause foot odor. Better still, …

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May 1, 2000




Cyberspace as a source for paper

Would you buy your paper from eBay? A growing number of Web-based companies believe that catalogers and other high-volume paper buyers will soon comb the Internet for some or all of their paper needs.
There are two primary Web-based alternatives …

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In News

May 1, 2000




LIST ROUNDTABLE: List firms in the crystal ball

No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals agree only that list firms will be radically different. Still, whether this month’s roundtable participants …

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May 1, 2000




Catalog Awards finalists

Judges of Catalog Age’s 15th Annual Catalog Awards have named 64 finalists in 24 categories from a field of 206 entries. Additional finalists in the international category will be selected later, as will the online finalists for Catalog Age’s i.merchant Awards.
Gold …

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In News

May 1, 2000




DMA catalog membership flat

Although the exact numbers are somewhat unclear, one thing is clear: The number of catalogers that belong to the Direct Marketing Association catalog membership count has actually declined somewhat over the past three years.
In 1997, the DMA reported that out …

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May 1, 2000




SPIN-OFFS

Retailer J. Baker was looking for more than growth when it acquired cataloger/retailer Repp Big and Tall last May. The Canton, MA-based company also expected the acquisition to provide access to the direct marketing arena. Now the $665 million company …

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May 1, 2000




You go, Girlfriends

Being a teenage girl is hard enough, but for those with less-than-perfect bodies, the teen years can be especially brutal. And the depictions of skinny, perfect teens in movies, on TV, and in magazines do little to boost teenage self-esteem.

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