May 1, 2001




Cult Following

Last month’s editorial, “Curtain Call,” which questioned how useful industry conferences really are, brought more comments and letters to the editors than Operations & Fulfillment has received in a long time. The single strong feeling that these people shared was betrayal — …

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In Uncategorized

May 1, 2001




Maximizing Models

As marketers, we may be tempted to think that technology can solve all of our marketing problems — practically to the point of doing our thinking for us. And considering how sophisticated today’s predictive and descriptive models are, it’s easy to …

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In News

May 1, 2001




Operations and Management: Spotlight On MicroWarehouse’s Call Center

Customer service is the name of the game at $2.5 billion computer reseller MicroWarehouse, which mails the core PC catalog, Mac catalog MacWarehouse, and connectivity products catalog Data Comm Warehouse in addition to operating the $250 million-plus Warehouse.com Website.
“As our …

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In News

May 1, 2001




Hanna Andersson Sold

After 18 years as a family-owned children’s cataloger/retailer, $65 million Hanna Andersson in March sold the assets of its business. The new owner is a newly formed corporation owned by management and an investor group led by San Francisco-based private-equity firm …

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In News

May 1, 2001




Sovietski Collection Spins Off Treasures

San Diego—The team behind the Sovietski Collection catalog has decided to travel farther afield. In March the company launched a spin-off, Treasures from a Bygone Era. The 52-page book mailed in March to 500,000 Sovietski Collection customers and prospects.
Unlike …

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In Uncategorized

May 1, 2001




Is This the End of the Postal Paper Trail?

Catalogers traditionally have sent to either the U.S. Postal Service or their printers paperwork detailing the content, weight, permit number, and other information for every pallet of catalog mail they send out. Happily, those days may soon be over.

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In News

May 1, 2001




Ahead of the Game

As stories and jokes about failed dot-coms proliferate, it begins to seem that they are all here today, gone tomorrow. But e-commerce and multi-channel integration are not really new, as Stephen Hamlin, vice president of iQVC, points out. QVC, iQVC’s …

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In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

May 1, 2001




CUSTOMER CARE: Getting with the (Loyalty) Program

You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s survival. Fortunately, catalogers have myriad ways to do so.
Cathy Halligan, director …

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In CRM, News

May 1, 2001




Spiegel Tests a Heavy Big Book

Spiegel’s “big book” just got even bigger — or at least, a lot heavier. The Downers Grove, IL-based general merchant test-mailed 30,000 copies of a hardcover edition of its spring/summer catalog in January. Spiegel spokesperson Chris Crockett says the book mailed …

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In Uncategorized

May 1, 2001




working gear

Pick It Up
Imagine having picking accuracy guaranteed 100%. Westbrook, ME-based FastPic Systems claims that its new FastPic4 advanced inventory management and control software delivers perfect picking accuracy, allowing users to see actual pictures of inventory during the picking process to …

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