September 1, 2000




Hanna Andersson, Spring 1999

When selling a product such as children’s apparel, warmth is key. And the warmth of Hanna Andersson’s spring ’99 edition really won over the Annual Catalog Award judges.
The warm fuzzies begin on the cover, with an engaging photo of …

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In News

September 1, 2000




operations

A Brilliant Exception I recently experienced a true moment of clarity about what it takes to consistently deliver excellent customer service in the direct response industry. Great service in any channel can result only from a highly polished service organization, …

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In Uncategorized

September 1, 2000




people

Too Close for Comfort Depending on which surveys you read, online consumers now rank their concern for the security of their personal information above their concerns about the economy, who will win the upcoming presidential election, and the national level …

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In Uncategorized

September 1, 2000




short takes

For Good Measure Effective logistics measurement separates business leaders from laggards, contend the authors of a new study conducted by the University of Tennessee for the Council of Logistics Management. Called Keeping Score: Measuring the Business Value of Logistics in …

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In Uncategorized

September 1, 2000




Epson Education Solutions, Winter 1999

Epson captivates teachers with inspirational statements, a highly organized format, and an array of suggested classroom applications for its high-tech product line. “It’s unusual in grades K-12 to get this much information on how to use these products,” commented one …

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In News

September 1, 2000




Scenes from a mall

Once upon a time, the last thing I’d do on a rainy Sunday was abandon my cozy couch to spend the day at the mall. But that was before I became mother to a toddler who is unable to stay …

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In Lists & Data - Business-14-05-2013

September 1, 2000




Tallying the Net results

Cynthia Riggs is the owner of Making It Big, a Cotati, CA-based catalog that sells plus-size natural-fiber clothing. Annual sales, $2.5 million; annual circulation, 120,000.
Making It Big has had a Website for five years and an online ordering system since 1996. When …

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In Uncategorized

September 1, 2000




backword

Bean keeps it brief OK, by now we all know that the 88-year-old L.L. Bean is a mail order master. But a recent shopping experience with the venerable marketer of outdoor products and apparel was so efficient that we …

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In News

September 1, 2000




DIVESTITURES

Playboy sells last catalog Critics’ Choice Video bought by fulfillment start-up After agreeing to sell its Collectors’ Choice Music catalog in June, Playboy Enterprises in August announced it would sell its Critics’ Choice Video catalog and Website to Naperville, IL-based …

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In News

September 1, 2000




MERGERS AND ACQUISITIONS

Skittish second quarter M&A activity up just slightly Mergers and acquisitions activity was nearly as subdued during the second quarter of the year as in the first. Just 11 deals involving print or online catalogers were completed in April, May, …

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