June 1, 2002




Production Page: Printing Preferences: Offset vs. Gravure

Among respondents to the most recent Catalog Age Benchmark Report on Print and Production (October 2000 issue), 83% printed their catalogs using offset lithography; 10% used rotogravure printing, and 6% used both. Let’s look at how the two printing methods stack up on several …

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In Lists & Data - Business-14-05-2013

June 1, 2002




Control Freaks

Wish you could whip your warehouse into shape with minimal fuss? It’s possible — if you invest in material handling control systems (MHCS) software. According to a new report from ARC Advisory Group, MHCS applications are must-haves in any distribution center …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2002




Opinion and Response

A Rosy Tribute to Cesar Chavez
Marking the first time that Jackson & Perkins has named one of its roses after a Latino figure, the plants cataloger has introduced the Cesar E. Chavez rose. The bright red hybrid tea is named …

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In Shipping/Delivery

June 1, 2002




New Catalogs

Spa 2 Go
With its selection of aromatherapy products, oils, and soaps, Spa 2 Go is a highly relaxing business-to-business catalog. After two years of distribution in Canada, the manufacturer/marketer of personal care products entered the U.S., mailing 5,000 copies of …

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In News

June 1, 2002




Small Catalogs Forum: Gimme an R, Gimme an F, Gimme an M

“My house file is too small for any segmentation beyond recency” or “I can mail all my buyers and get a great response” are the two reasons small catalogers give most often when explaining why they don’t use recency, frequency, …

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In Uncategorized

June 1, 2002




Computer Mailers Big on Government Sales

Computer catalogers may or may not be in favor of bigger government — but they are seeking bigger government and institutional sales.
According to information technology (IT) reseller Government Technology Services, the U.S. government will spend $48 billion on IT products …

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In News

June 1, 2002




Same but Different

It’s always fun to play with a new version of a favorite toy. What’s even more fun, though, is when the upgraded toy looks just like the one you know and love, but offers a slew of snazzy features that …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2002




Barnett’s Segmenting Strategy Goes for the Gold

The September 2000 merger of maintenance, supplies, and operations (MRO) rivals Barnett and Wilmar created based Interline Brands, a $650 million company that mails seven catalog titles, including J.A Sexauer, Trayco, Hardware Express, and Maintenance USA. All told, Interline Brands has …

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In News

June 1, 2002




Truffles and Trash

When the same name crops up many times in different contexts, it’s hard to not experience a frisson — a feeling that, somehow, you were meant to learn something from it. In April, Wal-Mart rose to the top of the Fortune 500, …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2002




Stumps Celebrates Its Fantastic Purchase

On April 23, party and prom supplies cataloger Stumps acquired upscale gifts cataloger Celebration Fantastic. Terms of the deal were not disclosed.
The acquisition is expected to round out Stumps’s selling season. As a holiday-focused gifts book, Celebration Fantastic has its …

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