October 1, 1999




LEGISLATION

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer data.
At press time, Congress was waiting to convene a House/Senate conference committee on …

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September 1, 1999




Black Box, Fall/Winter 1998-1999

There are so many good things about the Black Box Fall/Winter catalog of computer networking products that one almost doesn’t know where to begin. “This catalog gets outstanding results year after year in an extremely competitive industry,” one judge …

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September 1, 1999




NRS, Paddlesports Equipment Guide Spring 1998

One Annual Catalog Awards judge sums up the panel’s overall reaction to Northwest River Supplies’ Silver Award-winning Spring 1998 catalog of paddlesports equipment this way: “If I were buying something for this sport, this is where I would buy it.”
That’s …

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September 1, 1999




Edmund Scientific, 1998 Optics and Optical Instruments

You might expect a cataloger of industrial optical equipment to have an eye-catching cover, and the Gold Award-winning Edmund Scientific does not disappoint. The dramatic cover photo, which depicts a beam of light bouncing off several products – a compact …

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September 1, 1999




Shoes for Crews, Fall/Winter ’98

Shoes for Crews’ win of a Silver Award could be considered a triumph of substance over style. While the judges have mixed opinions regarding the catalog’s design, they heartily approve of its solid service policies and selling copy.
A manufacturer/…

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In Uncategorized

September 1, 1999




Jackson & Perkins, New Roses 1999

If the subject was roses, the authority would be Gold Award winner Jackson & Perkins. The company’s New Roses 1999 catalog edition seduces the judging panel with its stunning photos, romantic copy, and overall expertise on the abundant varieties of the roses …

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September 1, 1999




Harry and David, Summer 1998

Who knew you could do this with fruit?” asks one judge in regard to the Harry and David Summer 1998 catalog, which tied with Harry and David’s Christmas 1998 catalog for the Silver Award. Another chimes in: “Harry and another beautiful food …

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September 1, 1999




Creative Kidstuff, Fall/Winter 98/99

Nothing epitomizes happiness more than a laughing child, and in its catalog subtitled “The Happy Book,” Creative Kidstuff fills the pages with hundreds of colorful images of delighted children at play.
This Silver Award-winning Fall/ Winter catalog edition is a …

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September 1, 1999




Crate & Barrel, Fall 1998

Crate & Barrel has its competition over the proverbial barrel when it comes to product selection, presentation, and organization. “There’s so much stuff in here, it gives you a good reason to visit the store,” a judge proclaims about the company’s …

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September 1, 1999




Idea Art testing new coated paper

After switching to a lower-weight, lightly matted coated paper stock in 1993 to combat rising costs, Idea Art this past spring returned to a fully coated sheet. Using a lightweight coated paper imported from France, the business-to-business cataloger of preprinted stationery …

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