June 1, 2001




Wall Street Creations Sold

Things are looking up for Wall Street Creations. In January, the Rome, GA-based cataloger of finance-themed gifts was closed down by the local district attorney in connection with allegations of racketeering against its owners, Dave and Amy Pimper, who also …

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In News

June 1, 2001




People News

Santa Monica, CA-based integrated marketing communications agency The Phelps Group appointed Cynthia Ewell Clotzman vice president, customer relationship management. Most recently, Clotzman was a marketing executive with two dot-com companies. Prior to that, she was strategic marketing director at direct …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 2001




The Secret Shopper: Mall Crawl

This month, The Secret Shopper went on a mall crawl, visiting the retail locations of multichannel marketers in Connecticut, New York, and Texas to see if their catalogs were available.
COMPANY CATALOG IN STORE? American Eagle Outfitters yes Banana Republic …

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In Uncategorized

June 1, 2001




Two Computer Mailers Change Names

Computer catalogers seem to be suffering from an identity crisis. This spring two of them announced that they were changing their corporate names.
In April, less than a year after formally changing its name from Creative Computers to IdeaMall, the …

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In News

June 1, 2001




A&E Spins Off Two Catalogs

Taking a page from TV series spin-offs, New York-based A&E Television Networks in March spun off two catalog titles, Biography and The History Channel, from its The World of A&E catalog.
The 50-page History Channel catalog is scheduled …

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In International

June 1, 2001




Ask the Experts: Rich E-mail

This month’s experts, Socketware’s Michael Pridemore and consultant Robin Lebo, answer the question
‘What should I consider before investing in rich e-mail?’
Rich e-mail is the incorporation of animated graphics, video, and sound into an e-mail marketing campaign. It can …

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In News

June 1, 2001




The Electronic Catalog: Streaming Video Online

As the availability of Internet broadband increases, streaming video technology — which enables companies to present products and ideas via video on their Websites — will become more common online. But companies needn’t wait for broadband to become more widely available. Using …

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In Uncategorized

June 1, 2001




SPREAD THE WORD

The current shakeout in the Internet industry has investors running scared and pundits shaking their heads. But it also offers a great opportunity for direct marketers who understand the key elements of doing business on the Web.
Knowing what your …

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In Uncategorized

June 1, 2001




New Catalogs

This month’s selection of new catalogs are committed to good food, good service, exotic antiques, and European treasures.
Elevate Your Image
To help lodging and food-service companies better outfit their personnel, healthcare apparel cataloger Angelica Image Apparel (AIA) introduced Elevate …

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In News

June 1, 2001




Bluefly.com Enters the Catalog Fray or Does It?

Dot-com pure-play Bluefly.com is extending its presence beyond the Web. The New York-based marketer of discount designer apparel, accessories, and home fashions enclosed a 16-page catalog in the May issues of Vogue and Harper’s Bazaar magazines. And in late …

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