March 1, 2001




GOLDEN OPPORTUNITY

Regardless of the sales channels, you need to make customers feel like royalty. The four steps of measuring customer satisfaction can show you how
Multichannel marketers must measure variables that affect satisfaction in a specific channel while establishing uniform standards …

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March 1, 2001




STRATEGIC ALLIANCES

Asia for Kids Connects with Verizon Cincinnati-based children’s educational products cataloger Asia for Kids and Dallas-based telephone company Verizon (formerly GTE) may seem unlikely bedfellows, but the two companies formed a marketing partnership last year.
In a program that launched …

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March 1, 2001




Ferreting Out Fraudulent Credit-Card Claims

Reduce chargebacks by identifying key risk factors Here’s a staggering statistic: Worldwide credit-card fraud losses for 1999 alone totaled $1.9 billion, according to London-based Meridian Research.
Marketers that sell apparel, jewelry, and computer products – high-ticket items that can be resold – …

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March 1, 2001




Beating the Publicity Drum

You may think you don’t have the time or the money to launch a public relations campaign. But if you don’t do PR, you’re missing out on a prime business opportunity.
With a background in public relations, Paula Pennypacker, founder …

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March 1, 2001




Burpee Reaps Garden.com Assets

`New names will lead us to a new universe of customers’ Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the W. Atlee Burpee gardening catalog, has acquired the brand and customer assets of the …

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March 1, 2001




The Electronic Catalog: Drilling Down Beyond Channel

Many catalogers, particularly business-to-business marketers, not only seek to allocate sales by channel, but also by individual consumer.
“B-to-b catalogers have a great asset in that they enjoy pass-along among employees that consumer catalogers may not experience in mailing to …

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March 1, 2001




The Sobering Realities of Selling Wine Online

They say two businesses that do well in hard times are bars and liquor stores. But that rule apparently doesn’t apply in cyberspace.
Online alcohol seller Drinks.com closed its doors in November; competitors Send.com and Liquor.com shut …

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March 1, 2001




Twins Help

Shortly after Marsha and John Zimmerman became the happy parents of twins in 1998, they realized they had few options for products and services geared to multiple-birth parents. To take some of the struggle out of being parents of twins, the …

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March 1, 2001




NICHE CATALOGS

Gifts Fit for a President If you’re looking for a $995 medallion of President Bush, we’ve got a catalog for you.
Now that the drama of the 2000 presidential election is behind us, the American people have embraced George W. Bush as …

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March 1, 2001




T. Shipley Thrives on Cobranding

In only its second year of business, $10 million home office supplies cataloger T. Shipley has turned a profit. And the Maitland, FL-based company gives much of the credit to cobranding programs with such well-known partners as Spiegel, Visa, and MasterCard.

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