omnichannel-pic-300

April 29, 2013




Retailers Struggle with Omnichannel Experience

Retailers delivering customers’ expectations and provide a seamless shopping experience – in-store, online or through a mobile device will gain loyalty and a competitive advantage that drives sales, according to an article on Risnews.edgl.com.

The article cited the Accenture …

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In Cross Channel, Ecommerce

Pinterest--300

April 29, 2013




The Rise of Pinterest in Ecommerce

Retailers are beginning to see that one of the more popular ways to interact with customers is through Pinterest. It is no longer a social media site used by the masses just for posting images of wedding dresses, food recipes, …

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In Cross Channel, Ecommerce

operations-summit-2013-storified

April 26, 2013




Storified: Operations Summit 2013

Operations Summit 2013, the only conference exclusively about direct-to-customer operations and fulfillment, was held April 23-25 in Columbus, OH. Here are some of the top tips and testimonials from Multichannel Merchant’s show. @mcmoperations @mcmerchant

[View the story "Operations Summit 2013" on Storify]

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In Blog, Contact Center

email-button-300

April 24, 2013




Best Practices for Getting Your Emails in the Inbox

For online retailers, sales and email marketing are closely aligned, with email messages acting as the sales channel to build relationships, announce new products and offers, and even help customers make purchase decisions.  And it works. The DMA estimates that $67.8 …

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In Ecommerce, Email

Axciom Chief Executive Steve Howe

April 23, 2013




Acxiom’s Howe Talks Big Data with CNN

[caption id="attachment_23173" align="alignleft" width="300"] Acxiom Chief Executive Steve Howe[/caption]

The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when …

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In Ecommerce, Marketing

pinterest-for-videos-300

April 22, 2013




Make Pinterest the New Home for Your Videos

The growth of the Pinterest community shows no signs of slowing down. According to Nielsen, in 2012 the curated social pinboard site showed the largest year-over-year increase of all the social networks in terms of both unique audience and time spent …

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In Ecommerce, Marketing

iStock_000000863840XSmall

April 19, 2013




How Retailers Can Leverage Advanced Site Search

SLI Systems and FitForCommerce Release New Study of How Retailers Can Leverage Advanced Site Search to Sometimes Remove Need for Re-platforming their eCommerce Sites (via PR Newswire)
New Downloadable Whitepaper Details ROI Advantages of a Robust Site Search Solution for …

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In Ecommerce, Marketing

showrooming-1-300

April 18, 2013




Women Prefer In-Store Shopping Over Shopping via Smartphone

New Study Finds That 76% of Women Prefer In-Store Shopping Over Shopping via Smartphone (via PR Newswire)
For retailers, the opportunity lies in using mobile to enhance the in-store experience BOSTON, April 18, 2013 /PRNewswire/ – While 53 percent of women have between one …

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In Cross Channel, Ecommerce

b2b-infographic-lead-gen-cropped-300

April 18, 2013




How B2B Brands Leverage Marketing Tactics

Content marketing is becoming a popular tactic within the business-to-business community, so much in fact that 91% of them are doing it. In this infographic from Uberflip, you will see how the B2B community is leveraging content marketing tactics including …

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In Cross Channel, Ecommerce

April 17, 2013




Sears Holdings Launches Fulfilled By Sears

HOFFMAN ESTATES, Ill., April 17, 2013 /PRNewswire/ — Sears Holdings has launched Fulfilled By Sears, a turnkey fulfillment service that offers pay-as-you-go pricing for businesses seeking a simple, cost-effective solution to manage storage, picking, packing and shipping of customer orders from Sears …

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In Marketing, Marketplaces

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