June 4, 2001




Live from The Annual Catalog Conference: Abacus Report: 2000 Consumer Catalog Sales Down 4%-5%

Boston–In case you needed confirmation of what you’ve no doubt suspected: Declining consumer confidence and Wall Street tumult led consumer catalog sales to fall 4%-5% between 1999 and 2000, according to Abacus Direct’s (booth #103) Spring 2001 Catalog Industry Trend Report. The report, which …

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In News

June 1, 2001




Can This Relationship Be Saved?

We admit it: We used those shockingly red lips on our cover to grab your attention. But what’s in our special section on contact centers (pages 14-43) is attention-grabbing as well. The extent to which hype about online technology outpaces …

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In CRM, Opsandfulfillment_warehouse-20-03-2013

June 1, 2001




Small Catalogs Forum: Filling a “Puzzling” Niche

In the early 1990s, Mary Logeland, a human resources executive, and her husband, a CPA, were looking for a new business opportunity. Little did they know that a visit to her uncle’s cabin in northern Minnesota would lead them to …

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In Uncategorized

June 1, 2001




Civil Discourse

Periodic meetings are needed in units with four or more workers
In the work that I do with client companies on targeted change and improvement programs, I spend a lot of time with front-line employees and their supervisors. Although management …

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

June 1, 2001




What Sharper Image Is Doing Right

To the casual observer, high-tech gifts and gadgets marketer The Sharper Image has barely changed its own image since its inception in the late 1970s. Page through any of the company’s recent catalogs and you’ll still find plenty of high-end …

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In News

June 1, 2001




FYI

BALANCED BUDGET
U.S. companies spent about $1 trillion on domestic logistics in 2000, according to the International Warehouse Logistics Association. Transportation accounted for a hefty 58% of that amount ($580 billion); inventory carrying costs, 30% ($300 billion); warehousing, 8% ($40 billion); and logistics administration, 4% ($40 billion). An estimated $700 …

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In Uncategorized

June 1, 2001




Small Catalogs Forum: Merchandising for a Slow Economy

In response to the cooling economy, some small mailers are tweaking their holiday-season merchandising mix.
Not surprisingly, many catalogers are responding to lower consumer demand by offering more products at lower price points. For holiday 2001, Lakewood Ranch, FL-based gift-basket mailer …

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In Uncategorized

June 1, 2001




Net Effects

Online contents, sweepstakes, and real-time instant-win games will attract customers by appealing to the ‘what’s in it for me’ mentality
It’s easy to be skeptical about the future of online marketing, considering that just 18 months ago, pundits were predicting an …

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In News

June 1, 2001




Sephora Catalog Looking Good

The upscale-cosmetics catalog competition is a little stiffer these days, now that super-store Sephora has rather quietly entered the mail order channel.
The San Francisco-based company launched its catalog with a holiday 2000 book that mailed last fall to 550,000 buyers and …

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In Uncategorized

June 1, 2001




Wall Street Creations Sold

Things are looking up for Wall Street Creations. In January, the Rome, GA-based cataloger of finance-themed gifts was closed down by the local district attorney in connection with allegations of racketeering against its owners, Dave and Amy Pimper, who also …

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