March 1, 2001




International

It’s not enough to treat people as you’d like to be treated
The Platinum Rule
In the January column we considered the benefits of “going global.” Essentially, global distribution is the same as its domestic version, only with a few …

More...

In Uncategorized

March 1, 2001




Going for Brokers

MOMS shares information such as response rates, average order sizes, and customer demographics with its broker.
Today, list brokers do much more than sell files – they help grow catalog businesses
There was a time when you might say list …

More...

In News

March 1, 2001




White Flower Farm Sprouts Magazine

A focus on`plants instead of celebrity and lifestyle’ White Flower Farm catalog hopes its new venture will come up roses. Following the lead of catalogers such as Williams-Sonoma, which launched the magazine Taste this past fall, the Morris, CT-based …

More...

In News

March 1, 2001




Colorado Pen Writes Again

Pen and gifts retailer Colorado Pen Co. filed for Chapter 11 bankruptcy protection on Jan. 5-but the filing had little effect on the Colorado Pen catalog. Formerly a division of the Denver-based $30 million retailer, the $5 million catalog had become an independent …

More...

In News

March 1, 2001




Topless Towers

Now that President Bush has made it OK to mention matters of faith in public, maybe it’s time to sermonize a bit and denounce pride. Medieval Christian morality plays were written to remind mortals of the fickleness of fortune and …

More...

In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

March 1, 2001




THE SECRET SHOPPER

To make this year’s Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before kickoff time looking for products ranging from TVs and snack foods to team jerseys and decorations. Of the 13 catalog companies …

More...

In Uncategorized

March 1, 2001




THE SECRET SHOPPER

The Game Plan: Super Bowl Party Products To make this year’s Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before kickoff time looking for products ranging from TVs and snack foods to team …

More...

In Uncategorized

March 1, 2001




Not Many Returns

After a decent holiday season, most catalogers say that their post-holiday return rates are the same as or slightly below the previous year’s. But not every cataloger knows why.
New York-based women’s apparel cataloger Newport News, for one, is pleased …

More...

In News, Returns

March 1, 2001




people

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

More...

In Uncategorized

March 1, 2001




Glo

Hoping to put a glow on the faces of upscale consumers, high-end cosmetics marketer Glo launched a 34-page catalog in November 2000. The catalog sells beauty products such as Sud Pacifique fragrances and Therapy Systems skin care, with prices ranging from $8 …

More...

In News

  1. 1
  2. ...
  3. 1547
  4. 1548
  5. 1549
  6. 1550
  7. 1551
  8. 1552
  9. 1553
  10. ...
  11. 1649