June 1, 2001




Glancing Backward, Looking Ahead

During the past 150 years or so, mail order has evolved from a general-merchandise-driven business to the upscale, niche-dominated industry of the 1980s to the multichannel mania of recent years. Along the way, catalogers have embraced numerous creative, marketing, and technological …

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In News

June 1, 2001




S&W Gunning for a New Product Line

Smith & Wesson is showing its softer side. In its 2001 Apparel, Accessories, Collectibles catalog, the 149-year-old Springfield, MA-based gun manufacturer/marketer has introduced such items as baby socks and stuffed animals branded with the company’s logo.
Smith & Wesson began selling non-gun …

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In Lists & Data - Business-14-05-2013

June 1, 2001




Lip Service

If your contact center doesn’t look like the control room of a spaceship, don’t despair — you’re not alone. Although we’ve been bludgeoned to death with all the technology we must have, from VOIP to Web chat, virtual reality to CRM, …

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In Channel Integration, CRM

June 1, 2001




Systematic Thinking

I have been actively involved in development and implementation of order management systems and warehouse management systems for over 20 years. I have learned firsthand what works and, unfortunately, what doesn’t. I believe that successful system implementations share six key attributes: …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2001




Getting a Handle on Shipping and Handling

Even before the U.S. Postal Service announced its July 1 rate hike (see story at left), catalogers were groaning under the weight of increased parcel delivery costs. United Parcel Service, Federal Express, and Airborne Express all increased their rates and/…

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In News

June 1, 2001




WHAT LIES BENEATH

All the work you put into getting your Website up and running comes together in one place: the user interface.
An attractive home page is a critical part of the user interface. But a great interface design is more than …

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In News

June 1, 2001




Spring Legislative Roundup: Privacy, Spam, and Taxes

This spring, Capitol Hill has continued to push for stronger privacy legislation and more restrictions on unsolicited e-mail. And lawmakers haven’t forgotten that the Internet tax moratorium will expire in October, unless legislation is passed to extend it.
Privacy
Sen. …

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In Uncategorized

June 1, 2001




The Electronic Catalog: Upselling Online Can Raise Top Line

There is always more money to be made. But if that’s the case, then why do so few catalogers upsell (offer customers an item similar to but more expensive than the item they’re buying) or cross-sell (suggest a complementary purchase, …

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In Uncategorized

May 30, 2001




Financial Reports: Alloy, PetSmart, Successories…

Alloy More Than Triples 1Q Revenue
New York—The acquisition last year of action-sports cataloger/retailer CCS, along with strong performance from its core teen girls’ apparel catalog led Alloy Online (Nasdaq: ALOY) to more than triple its first-quarter sales. …

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In News

May 29, 2001




Don’t miss the Catalog Power Forum

CATALOG AGE and the Direct Marketing Association are joining forces to present the first Catalog Power Forum on June 5, from 3:45pm to 5:00 pm, at the Annual Catalog Conference in Boston.
A panel of top marketers–Jules Sylbert, executive vice president of …

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In Channel Integration, News

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