June 1, 2000




Make E-MAIL your can’t miss salesperson

If you haven’t been using e-mail selling messages because you’re afraid your customers or clients will think those promotional messages are spam, one of four situations exist: 1.) You’re e-mailing the wrong people. 2.) You’re using the wrong words. 3.) You’re about to …

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In News

June 1, 2000




ONLINE TRENDS: Customers eluding the ‘Net?

Survey indicates that businesses aren’t buying on the Web?
For business-to-business catalogers, building a viable online business continues to be a work in progress. Results from Catalog Age’s exclusive U.S. Business 2000: Catalog and Internet Purchasing Trends survey show that …

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In News

June 1, 2000




Balducci’s spins off direct division

What started as a little gourmet grocery store in New York’s Greenwich Village 85 years ago is becoming a multichannel marketing phenomenon. Balducci’s retail store now does about $20 million dollars in annual revenue – that’s $5,000 per square foot. The catalog, launched 16 …

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In News

June 1, 2000




DISTRIBUTION COSTS: Pain in the gas for delivery

Will soaring gasoline prices boost postal and parcel rates?
Are you getting sick of paying more at the pump? Think of what it’s like to fuel a fleet of vehicles – cars, trucks, and planes that are transporting your catalogs …

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In News

June 1, 2000




Pets.com publishes print magazine

With the battle heating up to be the dominant online pet supplier, Pets.com is extending its brand offline with a print magazine.
The first edition of the 36-page, 8″ x 10-1/2″ bimonthly publication mailed in November to 1 million people, including …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 2000




The 10 BEST Catalog Covers

No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important, got us inside the catalog and made us place an order.
(Note: …

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In Email, News

June 1, 2000




NOW YOU CAN `RENT’ AN ISP

If you have been fretting over making a long-term commitment to an Internet access provider, forget about it! Beginning in June, Plano, TX-based Rent-A-Center, Inc. will start offering ‘Net access to its customers through its rentacenter.com Website for as …

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In News

June 1, 2000




Garden.com’s seedling print book

After launching four years ago with lofty plans to become the Amazon.com of gardening, $5.3 million Garden.com has rather quietly launched a print catalog.
The Austin, TX-based company first mailed a 50-page print book to 500,000 customers and prospects in …

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In News

June 1, 2000




FRAUD REPORT: ID thievery is on the rise

And identity theft is easier, thanks to the ‘Net
Although e-commerce is boosting economic development, the Web is also fueling identity theft, or using the identifying information of another person – name, social security number, mother’s maiden name, or other …

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In News

June 1, 2000




STRATEGIES: Catalog execs launch Prefer.com

Backed by Tweeds catalog founder Ted Pamperin and Delia’s founder Stephen Kahn, Internet portal Prefer.com went live on April 12. The site features advice columns by a series of lifestyle experts, such as food critic Mimi Sheraton and travel editor …

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