December 1, 2000




THAT’S WHY IT’S CALLED THE WORLD WIDE WEB

Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days a month. That’s one of the findings of the Media Metrix (www.mediametrix.com) Multi-Country Report …

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In Email, News

December 1, 2000




A Million Mailer March?

Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had influenced their mailing plans. The answer was a unanimous no: Postage – and by …

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In Marketing, Ship

December 1, 2000




JINGLE BELLS IN CYBERSPACE

Among consumers who are online, 42% plan to shop on the Web this holiday season. That’s according to an October survey of 1,000 consumers by Deloitte & Touche (www.dc.com) in affiliation with the National Retail Federation (www.nrf.com). Given that 54% …

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In News

December 1, 2000




Angelica spins off Life Uniform title

After failing to find a buyer, Chesterfield, MO-based business apparel manufacturer/marketer Angelica Corp. took a different tack: it introduced another catalog to its stable. In September, Angelica mailed 1 million copies of its new Life Uniform catalog.
The 32-page catalog …

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In Uncategorized

December 1, 2000




No more lavish list promotions

Companies use discounts, not gifts, to attract testers Big-buck promos, trips, parties, and other glitzy incentives designed to lure brokers and mailers to test lists are passe. Instead, list companies are using more relevant special offers.
“We feel the best …

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In News

December 1, 2000




Bauer books don `leather’ jacket

Special varnish adds attention-grabbing texture to fall catalog cover
Leather is hot this season, and casual apparel marketer Eddie Bauer knows it. That’s why the company featured a leather jacket on the cover of its fall 2000 catalogs – and used …

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In News

December 1, 2000




Sizing up lists for the market

How to determine if a list is large enough to rent Size does matter – at least when it comes to putting your list on the rental market. Unless you’re a highly specialized niche marketer, before you can market your …

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In Uncategorized

December 1, 2000




Spiegel starts portal, revamps CW

Need proof that Spiegel believes in the future of e-commerce? How about this: In early November, the Downers Grove, IL-based general merchandise cataloger launched eMarket, a Web shopping portal that features links to more than 15 Websites in seven product categories.

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In Uncategorized

December 1, 2000




Wide Wireless World

For online marketers, wireless technology can enhance the selling process – and increase sales
First there was e-commerce. Now there’s m-commerce: mobile – or wireless – commerce. For example, an Amazon.com customer can now access the online bookseller by …

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In Uncategorized

November 1, 2000




ACQUISITIONS

Spices Etc. gets Mo Hotta Jim Kelley and his son, Jimmy Kelley Jr., wanted to add some heat to their Savannah, GA-based Spices Etc. catalog business. So in late August, they acquired Mo Hotta Mo Betta, a cataloger of hot …

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In International

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