January 1, 2000




DBL’s wonderful world of color

After 10 years of producing two-color catalogs, DBL Distributing, a $55 million business-to-business electronics accessories mailer, produced its first four-color book this fall. But although the change (and a 16-page increase in the size of the book) boosted production costs 20%, the results …

More...

In News

January 1, 2000




RENTAL POLICIES: When list owners say no

Although list owners typically agree on the basic reasons to refuse another marketer’s request to rent their lists, each has a different definition of competing offers, a different threshold for overlapping products, and some unique considerations when evaluating a request.

More...

In Lists & Data - Business-14-05-2013

January 1, 2000




FPO at deadline

GENESIS SELLS CAROL WRIGHT; REST TO FOLLOW As part of its wind-down toward selling off the remains of what was once a 30-title catalog company, Genesis Direct/Proteam.com received bankruptcy court approval in early December to sell Carol Wright …

More...

In News

January 1, 2000




`Subtle’ changes at Wolferman’s

Since buying the 111-year-old food cataloger Wolferman’s last March from Sara Lee Corp., Williams Foods has been an ideal corporate parent: It has supplied funds while keeping its administrative hands off.
Thus, with no changes in its corporate structure, the $20 …

More...

In Uncategorized

January 1, 2000




Too many tools, not enough creativity

Can you possibly have too many tools and too big a budget? The answer might well be yes. Compare the movies Waterworld and The Blair Witch Project. Waterworld had a budget of more than $130 million and used state-of-the-art equipment; The …

More...

In Lists & Data - Buisness

January 1, 2000




E-MAIL CREATIVE: Getting your e-mails read

According to Internet consulting firm Fry Multimedia, more than 20% of e-mail recipients made a purchase after reading an e-mail promotion. But as more and more companies use e-mail to promote their goods and services, producing quality e-mail that gets results …

More...

In News

January 1, 2000




INTERNATIONAL: Lands’ End winks at German ruling

Lands’ End has turned a rebuke from German courts into a sales pitch. In September, Germany’s highest court ruled that the apparel cataloger was violating German law by offering customers an unconditional, unlimited guarantee. The law in question is a 1932 …

More...

In News

January 1, 2000




..with Dave Pimper

This month Catalog Age debuts its “Getting personal” feature, a brief interview with someone in the catalog trenches. Our first subject is Dave Pimper, president/CEO of Wall Street Creations, a catalog of business-related gifts based in Rome, GA.
Q. …

More...

In Uncategorized

January 1, 2000




STRATEGIES: Cost-cutting 2000

Tips for a more profitable new year
For many, a new year is a time for new resolutions. And often enough, those resolutions have a money-saving bent. But while you may know that you want to reduce your call center …

More...

In Uncategorized

January 1, 2000




STRATEGIES: Frederick’s, take two

Racy mailer tones down even more
After several fits and starts, the makeover of $148 million cataloger/retailer Frederick’s of Hollywood continues. “Frederick’s was perceived as borderline adult catalog,” says Danielle Savin, the recently hired vice president of catalog. “But we …

More...

In Uncategorized

  1. 1
  2. ...
  3. 1550
  4. 1551
  5. 1552
  6. 1553
  7. 1554
  8. 1555
  9. 1556
  10. ...
  11. 1597