April 1, 2000




ELECTRONIC LISTS: Getting e-permission

E-mail co-ops demand opt-in proof
Just as the launch of cooperative databases such as the Abacus Alliance in the mid-’90s resulted in catalog shoppers receiving more offers, the e-mail co-op databases now cropping up mean more e-mail for online …

More...

In News

April 1, 2000




STRATEGIES: ONE BIG SECRET

Victoria’s Secret parent integrating brands and channels
For the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly “branding” meetings. Bringing in key department managers – from creative, merchandising, circulation, and new media – …

More...

In Channel Integration

April 1, 2000




at deadline

FINGERHUT BAILS OUT MAGRAM, BROWNSTONE On March 10, Fingerhut Cos. bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and Brownstone Studio catalogs. Formerly known as Diplomat Direct Marketing, Teaneck, NJ-based StyleSite filed for Chapter 11 bankruptcy protection on Jan. 13. …

More...

In News

April 1, 2000




MANAGEMENT SOFTWARE REVIEW: Programmer’s Paradise, on MACS

Programmer’s Paradise purchased its MACS software from Delray Beach, FL-based Smith-Gardner in April 1997. The Shrewsbury, NJ-based cataloger uses an HP 3000 platform to run the program. Approximately 100 employees at Programmer’s Paradise have access to the software system, which the company interfaces …

More...

In News

April 1, 2000




SPIN-OFFS: Miles goes younger

New Miles Kimball title targets `next generation’
Keeping in mind that many customers of its flagship low-end housewares and gifts book are getting on in years, Miles Kimball in February spun off a general merchandise catalog targeting younger buyers, ages 35…

More...

In Uncategorized

April 1, 2000




PROSPECTING: Searching for a DMV detour

Direct marketers must now use an alternative route to obtain the information once offered by state departments of motor vehicles (DMVs). In January, the Supreme Court ruled that the federal government acted within its authority in forcing states to get …

More...

In Lists & Data - Business-14-05-2013

April 1, 2000




CELEBRITIES SELL OUT

Not content with being an acclaimed comedienne, Tracey Ullman has become an entrepreneur as the chairwoman/cofounder of Purpleskirt.com. This online boutique sells eclectic apparel and accessories, such as a Fringe Shoulder Bag ($110) and the Fabulous Pant ($237).
But Ullman …

More...

In News

April 1, 2000




POSITIONING: Bullock & Jones facelift?

Is the venerable Bullock & Jones showing its age? Having closed its landmark San Francisco store in February, the $14 million menswear cataloger – which has been in business since 1853 – is getting a new look aimed at luring buyers younger than …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 2000




INVENTORY MANAGEMENT: Counting on accuracy

Cycle counts can give you a better handle on your inventory status
Many catalogers view shutting down their warehouse operations once or twice a year to take a complete inventory as a necessary evil. But there is another, and possibly …

More...

In News

April 1, 2000




POSTAL RATE CASE: Off and…stumbling

Mailers seek to postpone rate case
Just a few weeks after the current postal rate case began in February, a consortium of organizations and mailers – including the Alliance of Nonprofit Mailers, the American Business Press, Dow Jones, the Magazine …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

  1. 1
  2. ...
  3. 1550
  4. 1551
  5. 1552
  6. 1553
  7. 1554
  8. 1555
  9. 1556
  10. ...
  11. 1607