March 1, 2001




Topless Towers

Now that President Bush has made it OK to mention matters of faith in public, maybe it’s time to sermonize a bit and denounce pride. Medieval Christian morality plays were written to remind mortals of the fickleness of fortune and …

More...

In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

March 1, 2001




THE SECRET SHOPPER

To make this year’s Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before kickoff time looking for products ranging from TVs and snack foods to team jerseys and decorations. Of the 13 catalog companies …

More...

In Uncategorized

March 1, 2001




THE SECRET SHOPPER

The Game Plan: Super Bowl Party Products To make this year’s Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before kickoff time looking for products ranging from TVs and snack foods to team …

More...

In Uncategorized

March 1, 2001




Not Many Returns

After a decent holiday season, most catalogers say that their post-holiday return rates are the same as or slightly below the previous year’s. But not every cataloger knows why.
New York-based women’s apparel cataloger Newport News, for one, is pleased …

More...

In News, Returns

March 1, 2001




people

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

More...

In Uncategorized

March 1, 2001




Glo

Hoping to put a glow on the faces of upscale consumers, high-end cosmetics marketer Glo launched a 34-page catalog in November 2000. The catalog sells beauty products such as Sud Pacifique fragrances and Therapy Systems skin care, with prices ranging from $8 …

More...

In News

March 1, 2001




Edmund Scientific Sold

Four years after putting Edmund Scientific on the selling block, Edmund Optics has sold the $10 million science hobbyists catalog to Science Kit & Boreal Laboratories (SK), a division of $1.46 billion laboratory supplies cataloger VWR Scientific Products. Terms were not disclosed.
The $48 …

More...

In News

March 1, 2001




The Cybercritic: Chefwear

Reviewed Jan. 5, 3 p.m., Explorer 5.0 (www.chefwear.com)
Chefwear believes that even laypeople have the right to don puffy white hats in the kitchen. While the site sells professional attire, offering a wide variety of staple items such as chef …

More...

In Shipping/Delivery

March 1, 2001




GOLDEN OPPORTUNITY

Regardless of the sales channels, you need to make customers feel like royalty. The four steps of measuring customer satisfaction can show you how
Multichannel marketers must measure variables that affect satisfaction in a specific channel while establishing uniform standards …

More...

In News

March 1, 2001




STRATEGIC ALLIANCES

Asia for Kids Connects with Verizon Cincinnati-based children’s educational products cataloger Asia for Kids and Dallas-based telephone company Verizon (formerly GTE) may seem unlikely bedfellows, but the two companies formed a marketing partnership last year.
In a program that launched …

More...

In Uncategorized

  1. 1
  2. ...
  3. 1550
  4. 1551
  5. 1552
  6. 1553
  7. 1554
  8. 1555
  9. 1556
  10. ...
  11. 1652