September 1, 1999




Pickers picking up signals

When the pickers in Foster & Gallagher’s Peoria, IL, distribution center appear to be hearing voices, it’s normal – not paranormal. Many of F&G’s pickers receive their instructions over special headsets – part of a voice recognition system designed to …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

September 1, 1999




PRINT VERSIONING

Proof of the power of versioning: When Sara Lee Direct wanted to increase orders from the segment of its house file that had bought plus-size apparel from its One Hanes Place catalog, it mailed those customers its Just My Size …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

September 1, 1999




Backroads, 1999/2000

If the Annual Catalog Awards were merely a “beauty contest,” Backroads would likely have walked away with a Gold Award just for its sumptiously photographed, lovingly designed catalog of biking, hiking, and multisport vacations. But the beauty of Backroads, described …

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In News

September 1, 1999




Restoration Hardware, Holiday 1998

Forget everything you ever knew about designing a catalog cover. The cover of the Holiday 1998 edition of Restoration Hardware blows away our judging panel without an 800-number, a positioning line, a visual reference to the season, or even a hint …

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In Lists & Data - Business-14-05-2013

September 1, 1999




PROSPECTING: Searching for more seniors

More catalogers are anxious to market to this booming segment
The U.S. Census Bureau forecasts that the percentage of the U.S. population over 54 years old will grow from 21% in 2000 to 28% by 2015, representing an increase from about 59 million to …

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In Lists & Data - Business-14-05-2013

September 1, 1999




Harry and David, Christmas 1998

One word is typically all you need to describe a Harry and David food catalog: yum. And this Christmas book, which tied for the Silver Award, is no exception. “Harry and David maintains a long-established tradition and sticks to the …

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In News

September 1, 1999




SMART Selections ’99

Some judges love the United Kingdom’s Office SMART’s SMART Selections magalog. Some don’t. But they all agree that when it comes to adding panache to the office supplies market, this Silver Award winner stands out among competitors around the world. …

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In Uncategorized

September 1, 1999




Backroads, 1999/2000

Backroads celebrated its 20th anniversary by mailing a massive catalog crammed with spectacular photography and enticing descriptions to lure travelers into exotic vacations. As one judge states, “This is a coffee-table l book.”
Although several judges note that this year’s …

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In News

September 1, 1999




When Irish eyes are buying

Two years ago, when U.S.-born Jennifer Grimes founded Dublin-based home products catalog Grimes & Co., Ireland represented a mail order frontier. “I had no way of researching the mail order market and no empirical evidence to support my projections,” …

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In News

September 1, 1999




Patagonia, Winter 1998

When a marketer has won as many Annual Catalog Awards as Patagonia has over the past decade, it’s hard to come up with original words to describe this latest Award-winning catalog of outdoor gear and apparel. “Stunning,” “beautifully executed,” and “…

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