August 1, 2002




Listings

NEW LISTS
ACME PICKUP TRUCK
Nearly 32,000 owners of pickup trucks purchased from or requested the Acme Pickup Truck catalog during the past year. Customers, 85% of whom are male, spent an average of $145 a purchase on mats, bumpers, carpets, replacement body …

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In News

August 1, 2002




Five Aces

Business is no game, and it’s too important an activity to leave the results to chance. An ace in the hole is hardly cheating; instead, it’s a reserve you keep to make sure everything goes according to your game plan. …

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In Channel Integration, Contact Center

August 1, 2002




At Deadline

PENNEY, EDDIE BAUER NAME EXECS Cataloger/retailers J.C. Penney Co. and Eddie Bauer each appointed top-level executives on July 11. Penney has created a new position, president/chief operating officer of stores and merchandise operations, and has hired Ken Hicks …

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In News

August 1, 2002




Operations and Management: Pillow Talk and Reduced Breakage

Nobody wants customers to receive a broken or damaged product — but when the order is a gift, it’s especially important that the merchandise arrives intact. With that in mind, Fullerton, CA-based Wine Country Gift Baskets, a subsidiary of wholesaler Houdini, …

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In News

August 1, 2002




Lists and Prospecting: When the Zip Code Isn’t Enough

Most catalogers say they capture the zip + 4 codes for at least 90% of their customer and prospect names, thanks to postal programs such as National Change of Address (NCOA) and Address Change Service (ACS). But that’s still one out of 10 names …

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In News

August 1, 2002




Stacks and Stacks in the Mailbox

Many consumers find stacks and stacks of catalogs in their mailboxes; now they may find the Stacks and Stacks catalog as well. The Richmond, CA-based retailer of storage and organizational products mailed its first catalog in May.
Stacks and Stacks …

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In Uncategorized

August 1, 2002




Consumer Catalogers: Getting Ready for a Turnaround

First-quarter results from publicly traded consumer catalogers suggest that the economy may have hit bottom and is poised for a turnaround.
Among the 15 consumer catalogers and cataloger/retailers tracked for Catalog Age by investment bank Tulley & Holland, four, or 27%, suffered …

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In News

August 1, 2002




opinion & response

Newbie Gives His Props
We just started receiving Catalog Age, and I have to tell you that it’s the most comprehensive magazine serving the retail, Internet, and catalog industries that I’ve ever seen! Every issue is full of valuable information, …

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In Shipping/Delivery

August 1, 2002




Attic Treasures

When Smithsonian Business Ventures sent out RFPs to outsource its catalog and online fulfillment last year, the competition was so fierce that the final choice came down to references from some unlikely sources. “We’re very proud of the fact that …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

August 1, 2002




Multichannel a Sure Fit for Marketer

Not many companies can boast of owning nearly two-thirds of their market. But New York-based Sure Fit, a manufacturer/marketer of ready-made slipcovers, can — thanks to a mix of channels selling to businesses and consumers alike.
Sure Fit’s revenue last …

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