June 1, 1999




Vermont’s colorful spin-off

Shortly after general merchandise cataloger Vermont Country Store mailed its Goods & Wares spin-off in early April, “I began getting calls from people wanting to know if it was taking the place of the core book,” says Linda Santaite, a list …

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In News

May 1, 1999




Soft on service lines

The catalog industry prides itself on superior customer service, but when it comes to staffing a separate telephone line for service, many catalogers don’t practice what they preach.
According to Catalog Age’s 1999 Benchmark Report on Operations (see p. 77), more than 57% …

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In Uncategorized

May 1, 1999




Pottery Barn kids around

Housewares and home decor cataloger/retailer Williams-Sonoma doesn’t break out sales of its five divisions: Pottery Barn, Gardener’s Eden, Chambers, Hold Everything, and the namesake catalog/retail chain. But sources within the San Francisco-based company and on Wall Street say …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

May 1, 1999




The Consumer catalog shopping survey

Catalog Age has been doing primary research on the catalog industry for the past 15 years. In fact, we do more research on the catalog business (nine surveys annually) than any other industry publication. But we have only occasionally dabbled in …

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In News

May 1, 1999




Bending your schedule

According to the Bureau of Labor Statistics, the national unemployment average in February hit 4.3%, the lowest it’s been in a generation. This tight labor market mayencourage some catalogers to try flexible scheduling-adjusting their staffing schedule to balance their needs with …

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In News

May 1, 1999




People

Mike Ruprich was named CEO of Newark Electronics, the U.S. catalog division of British electronic and industrial components distributor Premier Farnell. Ruprich joins Newark from industrial supplies cataloger JLK Direct Distribution, where he was president/CEO.
General merchandise and …

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In Uncategorized

May 1, 1999




Brylane’s joie de vivre marriage

Brylane, a $1.3 billion-plus mailer of 11 catalogs, is gearing up for a good time as a subsidiary of the privately held French cataloger/retailer Pinault-Printemps-Redoute S.A. (PPR). Having bought nearly half of the New York-based Brylane early last year, PPR …

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In News

May 1, 1999




Color me accurate

According to a 1998 study from research firm Cyber Dialogue, 76% of frequent Web surfers felt that “seeing exact color of the product you’re shopping for” was somewhat to extremely important. And nearly 6% of respondents who purchased goods online said they returned …

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In News

May 1, 1999




Swimwear and sweaters

Middleton,WI-based cataloger WinterSilks, which had filed for Chapter 11 bankruptcy protection last July, was acquired in late February by Jacksonville, FL-based Venus Swimwear for $5 million (including financial help it had given WinterSilks earlier). WinterSilks, which sells silk sweaters, long johns, …

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In Marketing

May 1, 1999




New Lists

ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products featuring rock music stars such as Elvis Presley and The Beatles.
Cost: $105/M Selects: state/SCF/zip, …

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