March 1, 2000




POSTAL: Rate hike outrage…

Near-15% postage increase proposal has mailers up in arms
For several months, the U.S. Postal Service had warned that it would propose a rate hike for next year. But given that fiscal 1999 produced the agency’s fourth consecutive surplus, postal …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

March 1, 2000




A catalog cheerleader

Just read your March 1 editorial and agree that all the rate increases could be upsetting. But like you, I like to focus more on the positive side and think, OK, let’s identify opportunities for the catalog industry-and there are lots:
1. …

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In Uncategorized

March 1, 2000




BANKRUPTCIES: StyleSite files Chapter 11

Diplomat Direct Marketing bit off more than it could ultimately chew when it bought bankrupt women’s apparel cataloger Brownstone Studio in 1997, and followed that purchase a few months later with the acquisition of women’s apparel cataloger Lew Magram. Nearly three …

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In News

March 1, 2000




Why not motivate them while we’re at it?

We’re under siege. So what?
The catalog business is fragmenting itself, with dot.com appendages cannibalizing business from paper siblings…and, we hope, from competitors. Retail stores are fighting for their lives with discounts, rebates, and free latte.
And those …

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In Uncategorized

March 1, 2000




APPAREl: market leaders – COLDWATER CREEK

Trendy clothes are hard to find in catalog apparel. Experts agree that by and large shoppers have come to expect more conservative and comfortable-fitting clothes from catalogs, rather than the latest fashions from the runways of Paris. So if there’s …

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In News

March 1, 2000




APPAREL: market leaders – VICTORIA’S SECRET

Throughout much of the 1990s, Victoria’s Secret took pride in cluttering customers’ and prospects’ mailboxes with countless editions of its catalogs. This strategy went over just fine with the men in the family, and it didn’t hurt the cataloger’s sales …

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In News

March 1, 2000




MARKET TRENDS: Not computing

Computer mailers cool to consumers
More than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according to Ziff-Davis’s annual Technology User Profile research report. That would mean nearly 10% of consumers will buy …

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In News

March 1, 2000




APPAREL: market leaders – J.C. PENNEY

It’s never been a fashion innovator, and probably never will be one. But the $3.9 billion catalog division of retail giant J.C. Penney is an apparel leader nonetheless, based on sheer size alone. And it is evolving: While its big (1,400…

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In News

March 1, 2000




MANAGEMENT SOFTWARE REVIEW: J. Jill Group reviews Mozart

Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing components with a prereleased version of Mozart’s call center computer telephony integration (CTI) module.
The initial package …

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In Channel Integration, News

March 1, 2000




FOCUS: LABORATORY/SCIENTIFIC PRODUCTS – www.vwrsp.com

Reviewed 1/7/00, 12:30 p.m., Netscape
ever heard of VWR Scientific Products? Me neither. But I’m not in the laboratory or scientific supplies business, so most of these Websites are going to be unfamiliar. At any rate, VWR’s home page, while uninspired, …

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