June 1, 1999




Hopping into the bed market

It’s an obvious jump from selling a $599 down comforter to selling a $12,463 hand-built Tudor bed. At least it was for Freeport, ME-based Cuddledown of Maine. Founded in 1973 as a marketer of high-quality bedding, the $20 million cataloger has within the past …

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June 1, 1999




listings

New Lists HEALTH-MINDED The 229,957 buyers of The Mayo Clinic Family Health Book are mostly men interested in personal health.
Cost: $90/M
Selects: recency, Nielsen county, source/zip, zip, state/SCF/gender
Contact: List Services Corp., 203-743-2600
COMPUTER HARDWARE BUYERS …

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June 1, 1999




Tool Crib’s high-powered spin-off

Tool cataloger Tool Crib of the North began selling the DeWalt brand of professional power tools in 1992. Today, the product line represents 5% of the $30 million Tool Crib’s annual sales. Sales have been so impressive that last year the Grand Forks, …

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June 1, 1999




Green eggs and pants

Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old flagship Website, Esprit.com, went transactional. The same month, the $300 million Esprit relaunched Seusswear.com, an Internet catalog of …

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June 1, 1999




Fire rips through Christmas supplies mailer

Kelco Industries, a $5.5 million manufacturer/cataloger of Christmas goods, suffered up to $2.3 million in damages following a fire that ripped through its Milbridge, ME-based merchandise warehouse trailers on April 3. Some 40 of the 60 aluminum trailers that housed wreath-making equipment and supplies …

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In News

June 1, 1999




INTERNET AS SAVIOR?

For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone. But while Hanover was growing through consolidation, it wasn’t making any money-its last profitable fiscal year was 1994. …

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June 1, 1999




Co-op promotions go high tech

With all the talk about driving Website traffic and generating leads, it’s no wonder that a new marketing concept that promises to do both-endorsed e-mail-has hit the cyberworld.
Endorsed e-mail is a high-tech twist on co-op marketing. And although still …

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June 1, 1999




people

Dodgeville, WI-based Lands’ End has named Sidney C. Mashburn vice president of design; James D. Fielding, vice president of general merchandising for the co-ed division; and David A. Johnson, vice president of direct marketing.
Watsonville, CA-based West Marine has named …

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In Uncategorized

June 1, 1999




Home Depot ProBook prints in 25 versions

Hardware retail giant Home Depot has 800 stores nationwide, so why should it settle for just one version of its ProBook catalog? Since launching the business-to-business catalog nearly four years ago, the $30.2 billion Home Depot has expanded the book from one …

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June 1, 1999




new catalogs

Peerless Family Album of Coffee Competition in the specialty coffee catalog market is hot, but that hasn’t stopped Peerless Coffee from tapping the niche. “Our retail customers kept asking us to mail them our coffee, so we decided there was …

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