March 20, 2013




Using Content as a Primary Retail Sales Driver

When consumers visit a retailer’s web site and click for more information on a product that interests them, the manufacturer (not the retailer) provides that information. And interestingly, the kind of content provided makes a significant difference in whether consumers …

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In Content Mgmt, Data & Analytics

March 20, 2013




More Merchants Monitor Social Media than Offer Live Chat

More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey.

According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% …

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In Contact Center, Customer Service

March 13, 2013




Pinterest Introduces Web Analytics Platform

Pinterest introduced web analytics, a traffic measuring tool for website business owners this week. According to TechCrunch.com, the tool could help the social network generate revenue someday, but right now it is free of charge.
The Pinterest web analytics …

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In Analytics, Social

March 13, 2013




5 Tips for Choosing an Ecommerce Technology Provider

For ecommerce merchants to succeed and grow exponentially, one of the catalysts is a deep relationship with their technology providers. As they say in marriage parlance, the initial matchmaking is crucial for ecommerce merchants to garner significant market share, paving …

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In Analytics, Ecommerce

March 12, 2013




Genesco Sports Sues Visa for $13 Million

Genesco, a sporting apparel retailer, has filed a $13 million lawsuit against Visa alleging the credit card company engaged in unfair business practices, among other actions, according Wired.com.
The lawsuit stems from a 2010 breach of Genesco’s computer system where …

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In Payment/Security, PR Newswire

March 12, 2013




Wealthy Consumers Wary of Surrendering Personal Data Online and In-Store

Wealthy consumers are cautious in divulging personal information on ecommerce sites. The Luxury Institute surveyed U.S. consumers with a minimum income of $150,000 about their attitudes on privacy along with their experiences with companies collecting and handling personal data, according …

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In Channel Integration, Cross Channel

March 12, 2013




Brown Printing Expands Mobile Solutions through Acquisition of Nellymoser

Brown Printing has acquired Nellymoser, a mobile marketing and technology company. Nellymoser offers both a mobile companion application platform with self-service tools and packaged print-to-digital solutions, which are then, deployed by their customers as cross media campaigns.

Campaigns typically include …

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In Catalog, Mobile

March 11, 2013




How Site Search Can Save Money, Improve SEO

In my previous article about alternatives to replatforming, I discussed the value of site search and navigation in enhancing your ecommerce site’s customer experience. In this article, I’ll tell you how to use site search to extend the …

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In Ecommerce, Search

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