May 1, 2002




Patagonia Gets Creative

As a manufacturer/marketer of outdoor gear and apparel, Patagonia doesn’t vary its product offerings hugely from one year to the next. And because roughly half of all its catalogs are sent to house file names, “we tend to go …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

May 1, 2002




Embracing the Upsell

“Selling isn’t in my job description! I was hired to take orders and handle complaints, not to sell products!”
“If I’d wanted a selling job, I would have applied someplace else!”
“I would feel uncomfortable and pushy trying to sell …

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In News

May 1, 2002




opinion & response

Rightfully Riled About Wrong Number
As I discussed with Paul Miller, who wrote your article “Bass Pro Focuses on Its Channels” (March 1 issue), the sales figure attributed to Bass Pro Shops is not correct. We are a privately owned company …

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In Shipping/Delivery

May 1, 2002




Listings

NEW LISTS
IDEA ART
The 85,000 24-month buyers of the Idea Art catalog spent an average of $200 an order on specialty papers for desktop printers. Customers, 70% of whom are women, are primarily small-business owners and managers of marketing and graphic design …

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In News

April 30, 2002




Live from Government Affairs Conference: new privacy threats

(Direct Newsline) Washington–The privacy “bill of the hour” is a major issue for direct marketers, said H. Robert Wientzen, CEO of the Direct Marketing Association, speaking April 30 at the DMA’s 2002 Government Affairs Conference here.
The bill, a sweeping online privacy …

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In News

April 30, 2002




Movers and shakers

Alan Bechara
has signed on with Torrance, CA-based PC Mall as president/general manager of its new PC Mall Gov subsidiary. He previously worked in government sales management positions with GTSI and Comark.
Chicago-based Newark Electronics announced two appointments. Steve …

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In News

April 30, 2002




Live from NCOF: the importance of auditing your systems

Nashville, TN—This time of year, the word “audit” tends to have a negative connotation. But while you probably see no need for an income tax audit, your catalog operations could likely benefit from a systems audit. During his April 30 …

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In News

April 30, 2002




Financial reports: Gaiam, Programmer’s Paradise, NEBS, Blair, J. Jill, more….

Double-digit sales, income growth for Gaiam
Manufacturer/marketer Gaiam (Nasdaq: GAIA) credits its burgeoning business-to-business division with much of the company’s first-quarter sales growth. For the three months ended March 31, the purveyor of healthy-lifestyle products reported net revenue of $24.3 …

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In News

April 30, 2002




Live from NCOF: The Importance of Auditing Your System

Nashville, TN–This time of year, the word “audit” tends to have a negative connotation. But while you probably see no need for an income tax audit, your catalog operations could likely benefit from a systems audit. During his April 30 session …

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In multichannelmerchant.com/opsandfulfillment/news

April 29, 2002




Live from NCOF: operations and the brand

Nashville, TN–Forget fancy branding campaigns. The key to success is meeting and exceeding your customers’ expectations, especially when it comes to service. “Operations and fulfillment lies at the heart of your business because it tells the story of what your …

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In News

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