August 1, 2001




The CATALOG AGE 100: Who’s on Top?

When the year 2000 arrived amid fireworks and galas, the economy was still going strong. The first three quarters of the year continued to bring solid growth in both sales and income to many catalogers.
Going into the fourth quarter was …

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In News

July 11, 2001




Financial Report: Forecasts Cloudy for Marketers

Stamford, CT–Marketers are waiting for the gray economic skies to clear up…soon. In the meantime, companies continue to announce For instance, continued weak sales in its department store segment, forced Cincinnati-based Federated Department Stores (NYSE: FD), which mails the …

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In News

July 1, 2001




Don’t Forget Your Gloves

‘The faintest ink is stronger than the best memory’
One site visit brought me to a food distributor’s frozen warehouse in Florida. I had not thought to bring a coat — we were in Florida, after all. As we entered the …

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In Uncategorized

July 1, 2001




Working Gear

Having a conversation with your computer may be possible after all. Industry buzz around this topic has been rampant in recent years, but actual products left much to be desired. In the past, software developers struggled to get computers to …

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In Channel Integration

July 1, 2001




Catalog Analysis: Preplanning Merchandising

During the past two months we talked about squinch, or square-inch post-mailing analysis, to help merchants and the creative team understand what is selling based on how much space is allocated to items, product categories, and price points. We looked …

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In News

July 1, 2001




More Layoffs to Lament

Since Catalog Age first reported on the mass layoffs affecting catalogers in 2001 (“Layoffs: Who’s Getting Hit?” in the April issue), a number of companies have joined the ranks of those trimming head count in an effort to cut costs. Catalogers …

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In News

July 1, 2001




Ready to Rumble

No silver bullet will get you through the peak season by itself
The U.S. Air Force trains and equips pilots with the strategy that the only way to prepare for any challenge is to stack the deck as much …

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

July 1, 2001




Market Sector Report: Tuning in to Electronics

Consumer electronics margins typically average 15%-20%, vs. 25%-30% in other categories
This is the third in a series of Market Sector Reports being published in Catalog Age this year. The first report, on business-to-business school supplies, appeared in the February …

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In News

July 1, 2001




Small Catalogs Forum: Management Software That Fits

When it comes to selecting catalog management software (CMS), small mailers tend to choose the most basic package in order to keep costs down.
But such a strategy may be penny wise but pound foolish. “Most small catalogers should invest …

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In Uncategorized

July 1, 2001




California’s Energy Crisis Zaps Mailers

Imagine a typical day at work. Your warehouse employees are unloading the most recent shipment of widgets. In the call center, headset-bedecked phone reps are feverishly inputting orders. At the same time, your art director is designing the next issue …

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