October 1, 1999




Diplomat hopes change is good: Will new name lure new investors?

Diplomat Direct Marketing, the parent company of the women’s apparel catalogs Lew Magram and Brownstone Studios, hopes changing its name will improve investors’ perceptions of the struggling business. On Aug. 23, the Teaneck, NJ-based company became StyleSite Marketing to “enhance our …

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October 1, 1999




Growth spurt for Hanna Andersson product line

Hanna Andersson is giving moms and kids more ways to feel soft and cozy. Beginning with its fall catalog, the Portland, OR-based upscale children’s clothing cataloger is selling bedding and other home goods for children; it is also increasing its …

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October 1, 1999




Expanded parcel return service on hold

A Postal Rate Commission (PRC) hearing that was scheduled for Sept. 14 could block the U.S. Postal Service’s plan to expand the availability of its Bulk Parcel Return Service (BPRS).
On Aug. 31, the Postal Service had approved the PRC’s recommendation …

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October 1, 1999




OCTOBER AT DEAD LINE

COMMISSION CALLS FOR SIMPLIFIED TAX SYSTEM In the second meeting of the Advisory Commission on Electronic Commerce (ACEC), held Sept. 14 and 15 in New York, the majority of speakers and commission members agreed that while there should not be a tax …

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October 1, 1999




DIVESTITURES: Venator title for sale

When Venator Group, the $6.6 billion New York-based sporting goods retailer, announced its intention to exit eight noncore businesses, at least one of the eight units was glad to hear it. Cataloger/retailer The San Francisco Music Box & Gift Co., based …

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October 1, 1999




Nordstrom joins the `.com’ parade

Count Nordstrom as another marketer that believes in the power of “.com.” The department store retailer/cataloger announced in August the creation of a separate company for its direct marketing businesses – and even though it includes the catalog operations …

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October 1, 1999




Wrong numbers

Listen up, catalogers: Proofread your phone numbers before you go to press. This sounds like a no-brainer, but if a mistake can happen to L.L. Bean, it can happen to you. When the outdoor apparel mailer dropped its L….

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October 1, 1999




Why aren’t we selling direct marketing?

Each week throughout our industry, catalogers formulate and implement plans designed to grow their businesses and gain that competitive edge. As hallway and meeting room dialogues unfold, each department weighs in with solid, well-conceived ideas designed to enhance the company’s …

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In Uncategorized

October 1, 1999




GAO demands tighter policing of NCOA

The U.S. Postal Service National Change of Address (NCOA) file was created to improve list hygiene by offering updated addresses for new movers. But in a report issued at the end of July, the General Accounting Office (GAO) claims …

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October 1, 1999




WEB MARKETING: Targeting those senior surfers

Mature adults-17% of the online audience – can be easy to woo
Your 65-year-old mother might not be able to program her VCR, but she might nonetheless be a prolific online shopper. In the second quarter of 1999, consumers ages 55 and …

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