May 1, 1999




Color me accurate

According to a 1998 study from research firm Cyber Dialogue, 76% of frequent Web surfers felt that “seeing exact color of the product you’re shopping for” was somewhat to extremely important. And nearly 6% of respondents who purchased goods online said they returned …

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In News

May 1, 1999




Swimwear and sweaters

Middleton,WI-based cataloger WinterSilks, which had filed for Chapter 11 bankruptcy protection last July, was acquired in late February by Jacksonville, FL-based Venus Swimwear for $5 million (including financial help it had given WinterSilks earlier). WinterSilks, which sells silk sweaters, long johns, …

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In Marketing

May 1, 1999




New Lists

ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products featuring rock music stars such as Elvis Presley and The Beatles.
Cost: $105/M Selects: state/SCF/zip, …

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In News

May 1, 1999




Tariff troubles

What do cut flowers, cashmere, and candles have in common? All of them could cost catalogers a lot more to import from Europe.
In March, the U.S. government imposed a 100% tariff-a tax equal to the cost of the imported …

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In News

May 1, 1999




Operations BENCHMARK’99

Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog Age. As often as possible, we’ve broken out the survey responses by target market (consumer, …

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In Channel Integration, Shipping/Delivery

May 1, 1999




Planning ahead

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.
We don’t have an official written succession plan. I’ve been thinking about it, but we haven’t discussed …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

May 1, 1999




E-commerce: Disappearing ink

Robert Lickton’s grandfather founded Lickton Supply Co., a bicycle gear and accessories catalog, in 1935. For more than 60 years, the Oak Park, IL-based company mailed up to 15,000 catalogs twice a year. But in February 1998, CEO Robert scrapped the catalog mailings, opting …

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In News

May 1, 1999




Not tracking, not tracing…

After two and a half years of development, the U.S. Postal Service rolled out its parcel delivery confirmation system on March 14. The USPS has hyped the system as a way to provide nearly the same level of service offered …

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In News

May 1, 1999




backword

Georgia on their minds For certain, it’s getting harder and harder to find new catalog products. Now it seems mailers can’t even count on local heroes to become unique product heroes. Case in point: a replica of the “Savannah Bird …

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In News

May 1, 1999




New CEO for NM Direct

There’s a new pilot at the helm of NM Direct, the $284 million catalog division of luxury goods retailer Neiman Marcus Group. On April 1, Sharen Jester Turney, NM Direct’s executive vice president of merchandise, creative, production, advertising, and public relations, was …

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In News

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