March 1, 2000




Sleep easy

A Catalog Age staffer recently placed an order with the Pottery Barn Kids catalog. In the order package, she received much more than your typical package insert. She was sent a 3″ x 3″ four-panel brochure featuring safety tips for putting infants …

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In Uncategorized

February 1, 2000




INTERNATIONAL: Going worldwide via the Web

The overseas Internet markets to watch
The World Wide Web is rapidly living up to its name. Of the 158.5 million people now online worldwide, more than half live outside the U.S., according to research firm Nua Internet Surveys. And …

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In News

February 1, 2000




TECHNOLOGY: Smith & Hawken learns XML

With help from extensible markup language (XML), garden supplies cataloger/retailer Smith & Hawken has shaved up to four days from its drop-ship order turnaround time.
XML, an Internet language that codes information more specifically than its predecessor, hypertext markup language (…

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In Affiliate

February 1, 2000




INTERNATIONAL: Translating catalog design

What are some guidelines for international catalog creative?
James Dempster: When it comes to mailing into Japan, there are the obvious strategies an American catalog should adopt, such as translating the piece into the Japanese language, converting the prices to …

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In News

February 1, 2000




INTERNATIONAL: New list rules for Britannia

U.K.’s Data Protection Act makes overseas mailings trickier
On March 1, when the U.K.’s Data Protection Act (DPA) takes effect, one of Europe’s largest mail order markets will become even trickier for U.S. list and database …

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In News

February 1, 2000




Playing by the numbers

This month’s question
Do you plan to be more aggressive with your catalog circulation for 2000?
Who knows if the small catalogers we spoke to this month will be the barometer of things to come, but half of them indicated they …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

February 1, 2000




HOLIDAY SALES: GLAD TIDINGS

Sales gains for most, though some fall short of plan
Gadget cataloger TopiX Innovation Gallery enjoyed a 30% spike in holiday sales. At general merchant Spiegel and gifts title Eximious, holiday sales rose 20%. And Harry and David, The Popcorn Factory, and …

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In News

February 1, 2000




ACQUISITIONS: SPIEGEL BUYS CW

J. Crew (finally) unloads Clifford & Wills
Nineteen months after announcing it would try to sell its $74 million Clifford & Wills (CW) women’s apparel catalog, $600 million J. Crew finally landed a buyer – Spiegel. On Dec. 21, the Spiegel Catalog division of Downers …

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In International

February 1, 2000




`How can I improve my Website’s navigation?’

When you go to any supermarket in America, you know the drill: Shopping carts are stowed in queues outside the store or immediately inside as you enter; the checkout counters are in rows at the front of the store; the …

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In Uncategorized

February 1, 2000




The Santa Claus affair

Just call her Kristine Kringle. When apparel cataloger Lands’ End used two “mystery Santas” as cover models for December catalogs, and launched a Web contest for customers to guess the identities of the secret Santas, few people were on the …

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