October 1, 1999




WEB MARKETING: Targeting those senior surfers

Mature adults-17% of the online audience – can be easy to woo
Your 65-year-old mother might not be able to program her VCR, but she might nonetheless be a prolific online shopper. In the second quarter of 1999, consumers ages 55 and …

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In News

October 1, 1999




Peterman poseurs?

We may have discovered where at least one of J. Peterman’s illustrators is moonlighting while the upscale apparel marketer’s catalog remains on hiatus. The fall preview edition of apparel catalog J. Crew features four full-page color illustrations of shoes, each …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

October 1, 1999




Circulation PLANNING

Uncovering some sort of circulation trend this holiday season is like trying to wrestle an octopus. Just when you think you have it pinned down, another tentacle emerges.
For instance, of the 15 consumer mailers shown in the chart on page 24, …

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In News

October 1, 1999




Two cups up

Women know that finding the right bra is difficult; it’s even harder for serious female athletes to find the proper sports bra. But true to its tag line, “we’ve got you covered,” women’s athletic apparel and accessories cataloger Title Nine …

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October 1, 1999




LEGISLATION

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer data.
At press time, Congress was waiting to convene a House/Senate conference committee on …

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September 1, 1999




Black Box, Fall/Winter 1998-1999

There are so many good things about the Black Box Fall/Winter catalog of computer networking products that one almost doesn’t know where to begin. “This catalog gets outstanding results year after year in an extremely competitive industry,” one judge …

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September 1, 1999




NRS, Paddlesports Equipment Guide Spring 1998

One Annual Catalog Awards judge sums up the panel’s overall reaction to Northwest River Supplies’ Silver Award-winning Spring 1998 catalog of paddlesports equipment this way: “If I were buying something for this sport, this is where I would buy it.”
That’s …

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September 1, 1999




Edmund Scientific, 1998 Optics and Optical Instruments

You might expect a cataloger of industrial optical equipment to have an eye-catching cover, and the Gold Award-winning Edmund Scientific does not disappoint. The dramatic cover photo, which depicts a beam of light bouncing off several products – a compact …

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September 1, 1999




Shoes for Crews, Fall/Winter ’98

Shoes for Crews’ win of a Silver Award could be considered a triumph of substance over style. While the judges have mixed opinions regarding the catalog’s design, they heartily approve of its solid service policies and selling copy.
A manufacturer/…

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In Uncategorized

September 1, 1999




Jackson & Perkins, New Roses 1999

If the subject was roses, the authority would be Gold Award winner Jackson & Perkins. The company’s New Roses 1999 catalog edition seduces the judging panel with its stunning photos, romantic copy, and overall expertise on the abundant varieties of the roses …

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