February 1, 2001




Smart Thinking: Zany Brainy Buys Its Namesake Website

Educational toys marketer Zany Brainy was really using its noggin at the end of the past year: It decided to fully acquire its namesake Website business, ZanyBrainy.com.
The King of Prussia, PA-based multichannel marketer announced on Dec. 4 that it …

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In Uncategorized

February 1, 2001




Testing…One, Two, Three

What’s wrong with this scenario?
Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both attentive and participatory approached me.
“We’re going to …

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In Email, News

February 1, 2001




People News

Sandpoint, ID-based cataloger Coldwater Creek has promoted Georgia Shonk-Simmons to CEO. Shonk-Simmons, who joined the company in 1998, has also been named to serve on the company’s board of directors. Coldwater Creek cofounder Dennis Pence retains responsibility as chairman of the …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

February 1, 2001




Extra, Extra: Catalogs in Newspapers

When you pick up your Sunday newspaper, don’t be so quick to discount the coupon fliers and sales circulars: There may be a real catalog tucked in there. Toys `R’ Us, for one, has been inserting its holiday catalog into …

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In News

February 1, 2001




short takes

Hire top warehouse talent, avoid e-fulfillment bloopers, ward off pesky hackers
Heads Count The last thing you want to read is yet another study that talks about the labor crunch. But check out a new report from the Warehousing Education …

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In Uncategorized

February 1, 2001




Corporate Greetings Greets Promo Market

You’d expect a catalog named Corporate Greetings to sell primarily corporate greeting cards. But cards make up just two spreads of the 20-page debut Corporate Greetings catalog. The company also sells pens, desk accessories, mugs, and other promotional products and …

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In News

February 1, 2001




I. Bits: CHANNEL DISCONNECT

One of our favorite print catalogs is Associated Bag Co., in part because it manages to sell a rather mundane product (packaging and shipping supplies) in a creative and clever way. So imagine our disappointment upon visiting its Website (www….

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In News

February 1, 2001




IMPROVING UPON A CLASSIC

The venerable Brooks Brothers brand is synonymous with classic, timeless apparel. So you might not expect the New York-based cataloger/retailer to be on the cutting edge of e-commerce. But the company, which went online in August 1998, relaunched its site …

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In News

February 1, 2001




Testing… one, two, three

When it comes to assessing the impact of your e-mail, your customer is a better judge than your manager
What’s wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had …

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In Email, News

February 1, 2001




I. Bits: BETTER LUCK NEXT YEAR

On Dec. 30, one month prior to the Super Bowl, The Gift Exchange (www.TheGX.com) launched three Websites selling food packages licensed by the Baltimore Ravens, the Denver Broncos, and the New York Giants. Among the items featured in “the …

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