December 1, 2000




POSTAL

Double trouble Another rate hike possible in 2002 Two postal rate hikes in two years: That could well be the fate of catalogers and other users of the U.S. Postal Service.
Sources expect the U.S. Postal Service Board of …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 1, 2000




SITES WE LOVE

Website: www.SmarterKids.com
Product line: educational toys, books, and software
Why we love it: This site knows how to translate personalization into loyalty and repeat sales. Upon entering the site you are invited to take a number of tests …

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In Uncategorized

December 1, 2000




AT YOUR SERVICE

If you’re targeting European Web shoppers, consider making superlative cyberservice your unique selling proposition. A study by Andersen Consulting (www.ac.com) shows that fulfillment and delivery are not the strong suits of i.merchants in France, Germany, Italy, Spain, …

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In News

December 1, 2000




THAT’S WHY IT’S CALLED THE WORLD WIDE WEB

Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days a month. That’s one of the findings of the Media Metrix (www.mediametrix.com) Multi-Country Report …

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In Email, News

December 1, 2000




A Million Mailer March?

Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had influenced their mailing plans. The answer was a unanimous no: Postage – and by …

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In Marketing, Ship

December 1, 2000




JINGLE BELLS IN CYBERSPACE

Among consumers who are online, 42% plan to shop on the Web this holiday season. That’s according to an October survey of 1,000 consumers by Deloitte & Touche (www.dc.com) in affiliation with the National Retail Federation (www.nrf.com). Given that 54% …

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In News

December 1, 2000




Angelica spins off Life Uniform title

After failing to find a buyer, Chesterfield, MO-based business apparel manufacturer/marketer Angelica Corp. took a different tack: it introduced another catalog to its stable. In September, Angelica mailed 1 million copies of its new Life Uniform catalog.
The 32-page catalog …

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In Uncategorized

December 1, 2000




No more lavish list promotions

Companies use discounts, not gifts, to attract testers Big-buck promos, trips, parties, and other glitzy incentives designed to lure brokers and mailers to test lists are passe. Instead, list companies are using more relevant special offers.
“We feel the best …

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In News

December 1, 2000




Bauer books don `leather’ jacket

Special varnish adds attention-grabbing texture to fall catalog cover
Leather is hot this season, and casual apparel marketer Eddie Bauer knows it. That’s why the company featured a leather jacket on the cover of its fall 2000 catalogs – and used …

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In News

December 1, 2000




Sizing up lists for the market

How to determine if a list is large enough to rent Size does matter – at least when it comes to putting your list on the rental market. Unless you’re a highly specialized niche marketer, before you can market your …

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In Uncategorized

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