September 1, 1999




CUSTOMER RELATIONSHIP MARKETING: Building strong relationships

CRM moves b-to-b firms toward a customer-driven marketing dynamic
Every cataloger knows that the secret of long-term success is holding on to customers. And the best way to increase customer retention is to increase your knowledge of your individual customers, …

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In CRM, News

September 1, 1999




Before you MOVE

Few people like moving – and even fewer like moving their catalog warehouses. These tips may buy you space and time before you have to make the big move.
- Review your operations to make sure you’re making the most …

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In News

August 1, 1999




FULFILLMENT: Building back-end.com

Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without the expense of back-end staff and systems, they could remain lean and mean, and pass the savings on …

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In News

August 1, 1999




THE CATALOG AGE 100

Acquisitions and the Web: These two issues have been driving the catalog industry for the past couple of years, so it’s no surprise that they’re key to the growth of the companies in Catalog Age’s exclusive ranking of the top 100 …

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In Uncategorized

August 1, 1999




TARGET MARKETING: Expanding your universe

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting a different type or size business, or by expanding into new product lines aimed at serving new customer segments, …

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In News

August 1, 1999




Get thee to…forklift school? OSHA now requires training for equipment operators

A new federal safety law means more schooling for your forklift operators. The Occupational Safety and Health Administration (OSHA) requires workers operating industrial powered warehouse equipment – including forklifts, hand trucks, and rider trucks – to be officially trained and …

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In News

July 1, 1999




Evolution of a brand

It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to the first caller, and the phones haven’t stopped ringing since. What began back …

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In News

July 1, 1999




Picking up the pace

Getting orders out the door faster is a primary goal of many catalog operations. Streamlining your order picking process can help you achieve that goal.
According to several industry consultants, 80%-90% of your warehouse employees’ workday is spent in transit …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

July 1, 1999




Better ways to pack it in

If you haven’t examined your packing processes in the past few years, chances are your methodologies could use some improvement. Below, a few packing tips that may help you cut errors and boost productivity in your operation.
* Eliminate the checkers. …

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In News

June 1, 1999




The 10 BEST Operations Innovations

Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through the catalog, illustrated with black-and-white line drawings, place orders, and patiently wait weeks or months for …

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In Email, News

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