February 1, 1999




Gift-Ties

For a new twist on an old gift idea, buyers can now surf to Gift-Ties. “We saw a need in the online world for a place where a woman could get a gift for a man,” says Gift-Ties president Peter …

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February 1, 1999




People

Kim Myers is now managing editor of outdoor apparel and equipment cataloger Patagonia, based in Ventura, CA.
Gift catalog Eximious has named Jeff Parnell as CEO. Previously Parnell had been vice president of marketing forthe Overton’s catalog.
Automotive parts and …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

January 1, 1999




View from The Hill

Newt may be gone, but as far as catalogers are concerned, little else has changed on Capitol Hill. “There wasn’t much turnover in terms of faces in Congress,” says Richard Barton, senior vice president of government relations for industry organization …

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January 1, 1999




Predicting that next purchase

You’ve just purchased a Bonnie Raitt CD from online music seller CDnow. Immediately, the Website analyzes your needs, using information about other customers’ past purchases within the same music genre, and recommends the latest Eric Clapton CD, which flashes on …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

January 1, 1999




listings

NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly affluent, well-educated men over age 50.
Cost: $135/M
Selects: state/SCF/zip, gender
Contact: Conrad Direct List Management, 201-567-3200
DRINKER …

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January 1, 1999




Give peace a chance

Some of the ugliest meetings I’ve ever attended have included managers from the retail promotions and the catalog circulation departments. They’re like cats and dogs. Oil and vinegar. Politicians and the truth. They just don’t mix well. In battles between …

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January 1, 1999




Catalog creative redefines image

Jewelry and tabletop gifts retailer Michael C. Fina has always been known as a discounter. But the family-owned business is changing its image, in part through a new catalog.
The company has mailed what it calls a promotions book, featuring …

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January 1, 1999




Realities of Datamining

That’s where datamining comes in. The straightforward definition of datamining is that it is an automatic way to extract previously unknown information from a database. To be more specific, datamining uses a number of techniques, as explained here:
Technique What …

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In Lists & Data - Business-14-05-2013

January 1, 1999




Brylane buyout?

French catalog/retail behemoth Pinault-Printemps-Redoute (PPR) isn’t content with owning 49.9% of New York-based cataloger Brylane and launching a U.S. version of its La Redoute catalog this spring. In December, the $14.5 billion PPR proposed to buy the 50.1% of Brylane that …

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January 1, 1999




Are SOHOs worth it?

The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing number of home-based offices now exceed 40 million, according to Framingham, MA-based marketing consulting firm International Data …

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