May 1, 2000




Take a whiff of these puppies!

Do your feet smell? If so, Lands’ End may be able to help. The Dodgeville, WI-based apparel cataloger has developed a sock made of special silver-coated fibers that prevent the growth of the bacteria that cause foot odor. Better still, …

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May 1, 2000




Cyberspace as a source for paper

Would you buy your paper from eBay? A growing number of Web-based companies believe that catalogers and other high-volume paper buyers will soon comb the Internet for some or all of their paper needs.
There are two primary Web-based alternatives …

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In News

May 1, 2000




LIST ROUNDTABLE: List firms in the crystal ball

No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals agree only that list firms will be radically different. Still, whether this month’s roundtable participants …

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In News

May 1, 2000




Catalog Awards finalists

Judges of Catalog Age’s 15th Annual Catalog Awards have named 64 finalists in 24 categories from a field of 206 entries. Additional finalists in the international category will be selected later, as will the online finalists for Catalog Age’s i.merchant Awards.
Gold …

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In News

May 1, 2000




DMA catalog membership flat

Although the exact numbers are somewhat unclear, one thing is clear: The number of catalogers that belong to the Direct Marketing Association catalog membership count has actually declined somewhat over the past three years.
In 1997, the DMA reported that out …

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In News

May 1, 2000




SPIN-OFFS

Retailer J. Baker was looking for more than growth when it acquired cataloger/retailer Repp Big and Tall last May. The Canton, MA-based company also expected the acquisition to provide access to the direct marketing arena. Now the $665 million company …

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May 1, 2000




You go, Girlfriends

Being a teenage girl is hard enough, but for those with less-than-perfect bodies, the teen years can be especially brutal. And the depictions of skinny, perfect teens in movies, on TV, and in magazines do little to boost teenage self-esteem.

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May 1, 2000




FOCUS: RESTAURANT SUPPLIES – boxer northwest

Reviewed March 14, 10:00 a.m., Explorer 4.5 (www.boxernw.com)
although Boxer Northwest clearly understands the key elements to becoming a successful online cataloger, it has yet to master most of them. Starting things off, the home page is less than dynamic, …

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In News

May 1, 2000




ACQUISITIONS: Fingerhut buys into apparel

Arizona Mail Order, Bedford Fair, now Lew Magram
On March 10, Fingerhut bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and Brownstone Studio women’s apparel catalogs for $6.74 million, subject to adjustment downward based on inventory. Formerly known as …

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In International

April 1, 2000




..OR DOES IT?

But according to an Active Research survey of 1,700 consumers, 59% cited convenience as the reason they shopped online, while 29% said selection. Just 12% gave price as why they shopped on the Web.

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