May 1, 1999




Bending your schedule

According to the Bureau of Labor Statistics, the national unemployment average in February hit 4.3%, the lowest it’s been in a generation. This tight labor market mayencourage some catalogers to try flexible scheduling-adjusting their staffing schedule to balance their needs with …

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In News

May 1, 1999




People

Mike Ruprich was named CEO of Newark Electronics, the U.S. catalog division of British electronic and industrial components distributor Premier Farnell. Ruprich joins Newark from industrial supplies cataloger JLK Direct Distribution, where he was president/CEO.
General merchandise and …

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In Uncategorized

May 1, 1999




Brylane’s joie de vivre marriage

Brylane, a $1.3 billion-plus mailer of 11 catalogs, is gearing up for a good time as a subsidiary of the privately held French cataloger/retailer Pinault-Printemps-Redoute S.A. (PPR). Having bought nearly half of the New York-based Brylane early last year, PPR …

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In News

May 1, 1999




Color me accurate

According to a 1998 study from research firm Cyber Dialogue, 76% of frequent Web surfers felt that “seeing exact color of the product you’re shopping for” was somewhat to extremely important. And nearly 6% of respondents who purchased goods online said they returned …

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In News

May 1, 1999




Swimwear and sweaters

Middleton,WI-based cataloger WinterSilks, which had filed for Chapter 11 bankruptcy protection last July, was acquired in late February by Jacksonville, FL-based Venus Swimwear for $5 million (including financial help it had given WinterSilks earlier). WinterSilks, which sells silk sweaters, long johns, …

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In Marketing

May 1, 1999




New Lists

ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products featuring rock music stars such as Elvis Presley and The Beatles.
Cost: $105/M Selects: state/SCF/zip, …

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In News

May 1, 1999




Tariff troubles

What do cut flowers, cashmere, and candles have in common? All of them could cost catalogers a lot more to import from Europe.
In March, the U.S. government imposed a 100% tariff-a tax equal to the cost of the imported …

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In News

May 1, 1999




Operations BENCHMARK’99

Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog Age. As often as possible, we’ve broken out the survey responses by target market (consumer, …

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In Channel Integration, Shipping/Delivery

May 1, 1999




Planning ahead

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.
We don’t have an official written succession plan. I’ve been thinking about it, but we haven’t discussed …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

May 1, 1999




E-commerce: Disappearing ink

Robert Lickton’s grandfather founded Lickton Supply Co., a bicycle gear and accessories catalog, in 1935. For more than 60 years, the Oak Park, IL-based company mailed up to 15,000 catalogs twice a year. But in February 1998, CEO Robert scrapped the catalog mailings, opting …

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In News

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