December 1, 1998




Doubts in Dodgeville

After three sluggish quarters and a stock plunge of roughly 50% for the year, Lands’ End’s board of directors apparently felt that enough was enough. On Oct. 28, the $1.24 billion apparel mailer’s board asked president/CEO Mike Smith and vice chairman of …

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In News

December 1, 1998




Deluxe sells books-finally

Deluxe Corp., which had been searching for a buyer for its Current Social Expressions and Paper Direct titles since November 1996, finally found one. On Oct. 22, Taylor Corp., a $700 million-plus holding company, agreed to buy the paper products catalogs for an …

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In News

December 1, 1998




Pet peeved

It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet, but it happens. At least that’s what he says in the October edition of …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 1, 1998




The merits of multis

Net-name arrangements, in which renters don’t pay for duplicate names eliminated during the merge/purge process, became popular in the 1980s. But today, more catalogers opt to pay for these names and remail them in subsequent mailings. In fact, just 5% …

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In Uncategorized

December 1, 1998




The paybacks of creating frequent buyer clubs

For the average consumer cataloger, the cost of acquiring a customer is at least 25% greater than it was only five years ago, estimates consultant Don Libey. It’s no wonder, then, that more catalogers are looking not only to retain their …

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In Uncategorized

December 1, 1998




A present from Asia

At least one good thing has come from the Asian economic crisis: Paper prices have gone down. List prices of coated groundwood, for instance, dropped an average of $50 per short ton between August and October.
Even better, industry observers aren’t …

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In International, News

December 1, 1998




Bird Baths

A new line of bird baths from Winged Aquatics that sit on the ground-where most birds in the wild find water-is said to attract more species than traditional pedestal baths. The models include a Feather Mister, which sprays birds with …

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In News

December 1, 1998




Getting past the gatekeeper

One of the great unknowns of business-to-business cataloging: the volume of catalogs that actually make it out of the company mailroom and into the hands of your target customers. It doesn’t help that many companies-mostly large corporations-have policies that prohibit …

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In News

December 1, 1998




Turn Off the TV

With the launch of an online version of his Turn Off the TV catalog, president/founder Tim Zier is urging parents to turn on their computers-not to play video games but to buy board games. The Website, which went live …

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In News

December 1, 1998




The domino effect

Every silver lining has its cloud-or so the tale of spiritual and Christian gifts cataloger APG-Direct suggests. Stable paper prices and healthy sales growth encouraged many mailers to boost their holiday circulation at the eleventh hour. But according to APG-Direct …

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