May 1, 1999




E-commerce: Disappearing ink

Robert Lickton’s grandfather founded Lickton Supply Co., a bicycle gear and accessories catalog, in 1935. For more than 60 years, the Oak Park, IL-based company mailed up to 15,000 catalogs twice a year. But in February 1998, CEO Robert scrapped the catalog mailings, opting …

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In News

May 1, 1999




Not tracking, not tracing…

After two and a half years of development, the U.S. Postal Service rolled out its parcel delivery confirmation system on March 14. The USPS has hyped the system as a way to provide nearly the same level of service offered …

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In News

May 1, 1999




backword

Georgia on their minds For certain, it’s getting harder and harder to find new catalog products. Now it seems mailers can’t even count on local heroes to become unique product heroes. Case in point: a replica of the “Savannah Bird …

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In News

May 1, 1999




New CEO for NM Direct

There’s a new pilot at the helm of NM Direct, the $284 million catalog division of luxury goods retailer Neiman Marcus Group. On April 1, Sharen Jester Turney, NM Direct’s executive vice president of merchandise, creative, production, advertising, and public relations, was …

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In News

May 1, 1999




Buy American with new catalog

Americans aren’t the only consumers to value a “made in the USA” label on their products. Lenexa, KS-based Smith-Dale, a wholesaler of U.S.-made handcrafted home decor and gift items, has been selling to overseas retailers for 12 years. And …

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In News

May 1, 1999




mapping the way

Shopping on a Website with poor navigation is like driving cross-country without a road map. Sure, customers may eventually reach their destination, but they’re just as likely to get lost and give up midway through their journey.
As an online …

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In News

May 1, 1999




Polishing lackluster lists

Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating more interest in your file.
1) Update your data Your list should be meticulously maintained and regularly …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

May 1, 1999




Appleseed’s buyout

Brenda Koskinen, the president/ CEO of women’s apparel catalog Appleseed’s, obviously believes in the future of the company: In March she bought the Beverly, MA-based Appleseed’s from Swiss retailing giant Jelmoli for an undisclosed sum.
Jelmoli had bought Appleseed’s, its …

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In News

April 1, 1999




Postal Service, PRC at odds over postal reform bill

In January, with the convening of the 106th Congress, Rep. John McHugh (R-NY) introduced a new version of his Postal Reform Act, now named the Postal Modernization Act (H.R. 22). Although at least two key parties-the Postal Service and the …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 1999




People

J.C. Penney has named Marilee Cumming president of merchandising for the Plano, TX-based general merchandiser’s stores and catalog. She most recently served as president of the women’s apparel division.
Thomas C. Edwards was named chief marketing officer of Phoenix-based …

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