December 1, 1998




The domino effect

Every silver lining has its cloud-or so the tale of spiritual and Christian gifts cataloger APG-Direct suggests. Stable paper prices and healthy sales growth encouraged many mailers to boost their holiday circulation at the eleventh hour. But according to APG-Direct …

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December 1, 1998




Utilities seek the power of catalogs

As in the telecommunications and aviation industries, deregulation among utilities is forcing some electric, water, and gas companies to focus on brand building. Several utilities, such as Detroit Edison, have chosen catalogs to boost their brand.
So far, 31 states have …

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In News

December 1, 1998




People

Paul F. Robinson has been named chief financial officer of Stamford, CT-based PC Flowers & Gifts, an Internet flower and gift service. Robinson was formerly chief financial officer of G. Neil, a Sunrise, FL-based direct marketer of human resource supplies.
G….

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 1, 1998




Femail Creations

The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers wore her down, so in August, Hammond gave in and went online-and despite the lack of …

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In News

December 1, 1998




Customer’s wish is Xtras’ command

A high-tech market requires high-tech customer communication strategies, or so business-to-business software cataloger Xtras has concluded. Responding to its customers, Xtras eliminated fax broadcasting this year in favor of e-mail newsletters. “This is the way customers have told us they …

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In News

December 1, 1998




Mail Order Medical Supply

When Mail Order Medical Supply (MOMS) took its catalog to the Web in July, it didn’t expect gangbuster online sales. “We were somewhat concerned about whether our audience of older adults was on the Web, but we wanted to be …

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In News

December 1, 1998




Tailoring the text

Let’s suppose you come upon an attractive-looking catalog and open it to a random page. Four items are on that page-1) a garment that, in loose art, resembles a Nehru jacket; 2) a drinking glass; 3) a floor-length skirt; 4) a piece of …

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December 1, 1998




The devil made me do it

Before we get too caught up in procrastinating on our holiday shopping, it’s time for us to award our favorite Halloween catalog cover. And the lucky winner is… Archie McPhee, that venerable outfitter of pop culture. Presented in “terrifying McPhee-o-vision,” …

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November 1, 1998




800-Trekker sues over porn site

Sci-fi novelties cataloger 800-Trekker recently found its good name was being used for cybersmut. For several months, says the catalog’s owner, David Blaise, pornography was visible on two Websites, www.800trekker.com and www.trekker.com, hosted by AXIS Web …

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November 1, 1998




1-800-Batteries’ ‘bat phones’

Ken Hawk, founder/CEO of 1-800-Batteries, calls them “bat phones.” He’s referring to the phones his Reno, NV-based portable batteries catalog company began installing in September in stores that sell products by Rayovac, the cataloger’s new marketing partner. Customers …

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