July 1, 2000




Smithsonian planning `digital convergence’

Believing it’s a sleeping giant in terms of its online revenue-producing potential, the 154-year-old Smithsonian Institution is taking steps to develop e-business initiatives to reach a broader audience.
Part of the institution’s strategy to reach new buyers and make more …

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In Uncategorized

July 1, 2000




YOUR NEW HIRING STRATEGY

Some tips for finding the right employees for your new business
The evolution of traditional cataloging into multichannel marketing will force many mailers to look at new ways to find and hire the best workers – those candidates who possess …

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In Uncategorized

July 1, 2000




EXCHANGES: Sharing less with their rivals

Some exchange less because fewer competitive lists are available
Are catalogers becoming reluctant to share names with their competitors? Opinions of sources are somewhat mixed, but the Catalog Age Benchmark 2000 Report on Lists (see June issue, page 63) indicates that the …

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In News

July 1, 2000




Plus-size apparel market reveals a new shape

Between 1994 and 1997, the plus-size women’s apparel industry grew 20%, to $23 billion, according to the Port Washington, NY-based research firm NPD Group. What’s more, by 1998 it accounted for more than 25% of the total women’s clothing market.
As plus-size women become a more …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 2000




U.K. softens the VAT

Catalog shopping became slightly cheaper in the U.K., thanks to a recent court ruling in favor of horticultural cataloger Plantiflor. The U.K. mailer challenged the tax code requiring the collection of a 17% value added tax (VAT) on domestic …

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In News

June 1, 2000




COMMON MISTAKES IN LIST SELECTION

The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills. It also requires teamwork among the catalog marketing and analytic experts, who need to work together to develop …

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In News

June 1, 2000




Slipcover maker turns mailer

Inspired by mushrooming slipcover sales, $80 million manufacturer/ wholesaler Sure Fit plans to aggressively pursue the consumer market for slipcover products through its catalog and Website.
In 1997, Sure Fit launched its first mail order catalog (Slipcovers by Mail, circulation 10,000), and its …

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In Uncategorized

June 1, 2000




AT DEADLINE

POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May 2 in Washington was that the Postal Rate Commission may trim the size of the …

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In News

June 1, 2000




Make E-MAIL your can’t miss salesperson

If you haven’t been using e-mail selling messages because you’re afraid your customers or clients will think those promotional messages are spam, one of four situations exist: 1.) You’re e-mailing the wrong people. 2.) You’re using the wrong words. 3.) You’re about to …

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In News

June 1, 2000




ONLINE TRENDS: Customers eluding the ‘Net?

Survey indicates that businesses aren’t buying on the Web?
For business-to-business catalogers, building a viable online business continues to be a work in progress. Results from Catalog Age’s exclusive U.S. Business 2000: Catalog and Internet Purchasing Trends survey show that …

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