March 15, 2001




People

Menasha, WI-based printing company Banta Corp. has named Stephanie A. Streeter president and chief operating officer. Streeter is a former senior executive of Avery Dennison Corp.; she most recently served as chief operating officer of Idealab.
Suffern, NY-based retailer The …

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March 15, 2001




Operations & Management: Spotlight On…Gardener’s Supply Co.

Gardener’s Supply Co.’s Call Center
Burlington, VT-based Gardener’s Supply Co. is a $50 million, employee-owned cataloger selling gardening equipment, seed-starting supplies, and outdoor furniture. The secret to Gardener’s Supply’s success, says customer contact center manager Tena Perrelli, is that many …

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In News

March 15, 2001




The Web: A True Paper-Buying Alternative?

When it comes to buying paper, catalogers have more alternatives than ever before. Thanks to the Internet, catalogers can now buy paper via Web portals and online auctions. Boston-based PaperExchange.com, for instance, which launched last year, enables mills, printers, …

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March 15, 2001




Hotels Get Cozy with Catalogs

To answer the demand for their hotel brand products –and perhaps to discourage light-fingered guests from pinching the ammenities–several upscale hoteliers have launched catalogs.
Hotel Casa Del Mar in Santa Monica, CA, introduced its six-page 5″ x 8″ Accessories to Memories catalog …

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March 15, 2001




List Watch: Privacy Legislation Outlook

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

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March 15, 2001




L’Art de Vivre Lives It Up with Investment

After an $8 million capital investment in October, New York-based luxury gifts marketer L’Art de Vivre has big plans to broaden its catalog and online businesses. The first item on the list: The company will launch Vivre, a spin-off gifts catalog …

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March 15, 2001




Sunglass Hut Watches Its Catalog Business

Peanut butter and jelly, Laurel and Hardy… sunglasses and watches? Coral Gables, FL-based retailer Sunglass Hut International wants consumers to associate the products with one another — and with its company, of course. To that end, Sunglass Hut is rapidly expanding …

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March 15, 2001




Postal Reform: What’s Next?

Mailers shouldn’t expect the 107th Congress to pick up where the 106th left off with regard to postal reform legislation, according to Deborah Wilhite, the U.S. Postal Service’s senior vice president of public policy. “We’re presuming that the slate …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

March 15, 2001




Star Struck Spins Off Memorabilia Title

Sensing a “photo opportunity,” sports memorabilia cataloger Star Struck is putting on its “game face” and launching Star Struck’s Sport Shots. The 16-page spin-off catalog sells framed motivational-themed photographs of professional athletes.
Bethel, CT-based Star Struck plans to mail out 50,000…

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March 15, 2001




Climate-Controlled Banner Ads

Everybody talks about the weather, according to the saying, but no one does anything about it. Until now, that is. With its aptly named Weather-Triggered Marketing, AccuWeather.com, a State College, PA-based multimedia weather service enables you to tailor banner …

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