February 1, 2000




Euro anticlimax

Much ado about nothing: That sums up catalogers’ view of the Jan. 1, 1999, debut of the euro. While Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Portugal, and Spain are slowly adopting the new currency of the European Union (…

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In News

February 1, 2000




Setting the hedging straight

I read the “Hedging paper bets” article in the December issue (page 10) with great interest. The author demonstrates how many companies are using financial management tools to transfer paper price volatility to a risk management company. As a result, they …

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In Uncategorized

February 1, 2000




RECEIVING: Getting the goods in faster

Advanced notice and planning can streamline the receiving process
Catalogers constantly trying to deliver packages faster to customers often give short shrift to the importance of receiving inbound shipments. But if you can’t get goods into the warehouse in a …

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In Lists & Data - Business-14-05-2013

February 1, 2000




Support Plus foots a spin-off

`Get ‘em while they’re young” is the marketing philosophy that has driven countless companies over the years. It’s also the strategy behind the footwear spin-off of “aids for better living” cataloger Support Plus. In this case, though, “young” is a …

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In Uncategorized

February 1, 2000




Debating `list fatigue’

This month, we launch a List Watch Q&A feature, in which we ask list pros to give us their `take’ on a hot list issue.
The most recent Catalog Age Benchmark Report on Marketing (see article on page 44) shows …

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In News

February 1, 2000




Micro Warehouse sold

To hear Jerome York tell it, the pending acquisition of $2.22 billion computer cataloger Micro Warehouse by an eclectic group of investors is little more than a few neighbors chipping in to make a joint purchase.
“We have all lived in …

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In News

February 1, 2000




`What’s your excuse?’

Some 10% of b-to-b catalogers still don’t sell products from their Websites. Here, a few try to explain why
Jim Doherty says it’s because he’s not sure that his industry is mature enough. Dan Westrich says his firm is still evolving …

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In Uncategorized

February 1, 2000




LEGISLATION: No Internet taxes-yet?

Commission is leaning toward recommending a delay
The Advisory Committee on Electronic Commerce (ACEC) still has one more meeting to go before it makes its recommendations to Congress in April. But after a December meeting in San Francisco, committee members …

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In News

February 1, 2000




BENCHMARK 2000 MARKETING

When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take market research. For the decade-plus that Catalog Age has conducted its benchmark survey on marketing, each year …

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In News

February 1, 2000




ACQUISITIONS: GE takes control of Genesis

Bankruptcy court also approves sale of Carol Wright
On Dec. 17, a Newark, NJ, bankruptcy court gave the sale of Genesis Direct to GEInvestment the green light. While the closing of the sale was still pending at press time, Genesis president/…

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