May 2, 2001




Direct Marketing Sales Outpace Overall Sales in 2000

New York–A Direct Marketing Association survey shows that the growth in direct marketing sales outpaced overall U.S. sales growth by 54% in 2000, reaching $1.73 trillion in 2000. The report also shows that while 2001 direct marketing sales growth won’t reach last year’…

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In News

May 2, 2001




Financial Reports

Disappointing Year for Lillian Vernon
Rye, NY—Nearly $2.1 million (pretax) in restructuring and severance charges and the one-time cumulative effect of adopting a different SEC accounting standard contributed to an annual net loss of $1.4 million for Lillian Vernon Corp. For …

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In News

May 2, 2001




Specialty Catalog Investor Wants Remaining Shares

South Easton, MA–Specialty Catalog Corp., whose titles include the Paula Young wigs catalog, received an acquisition proposal from British investor Guy Naggar. Naggar, who owns 29% of the company’s shares, wants to acquire the remaining shares for $3.75 per share.

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In Uncategorized

May 1, 2001




Postal Power

The total freight is often as much as 40% lower than UPS ground
Despite an impressive performance in recent years, few direct-to-customer shippers view the U.S. Postal Service as a viable primary carrier. However, significant changes in Postal Service options, …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

May 1, 2001




BENCHMARK 2001 ON DATABASE

Retailers, pure-plays, and other marketers tend to view catalogers as leaders in database marketing. And at first glance, catalogers do seem to be database savvy. According to Catalog Age’s exclusive 2001 Benchmark on Databases, more than nine-tenths of catalogers maintain a …

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In News

May 1, 2001




Legislative Update: Limits on Databases, Use-Tax Proposed

Legislators are making it harder for bankrupt companies to sell their databases. On March 15, the U.S. Senate voted 83 to 15 to approve a bill that would prohibit companies from selling customers’ personal data after filing for bankruptcy if they had …

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In News

May 1, 2001




Cult Following

Last month’s editorial, “Curtain Call,” which questioned how useful industry conferences really are, brought more comments and letters to the editors than Operations & Fulfillment has received in a long time. The single strong feeling that these people shared was betrayal — …

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In Uncategorized

May 1, 2001




Maximizing Models

As marketers, we may be tempted to think that technology can solve all of our marketing problems — practically to the point of doing our thinking for us. And considering how sophisticated today’s predictive and descriptive models are, it’s easy to …

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In News

May 1, 2001




Operations and Management: Spotlight On MicroWarehouse’s Call Center

Customer service is the name of the game at $2.5 billion computer reseller MicroWarehouse, which mails the core PC catalog, Mac catalog MacWarehouse, and connectivity products catalog Data Comm Warehouse in addition to operating the $250 million-plus Warehouse.com Website.
“As our …

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In News

May 1, 2001




Hanna Andersson Sold

After 18 years as a family-owned children’s cataloger/retailer, $65 million Hanna Andersson in March sold the assets of its business. The new owner is a newly formed corporation owned by management and an investor group led by San Francisco-based private-equity firm …

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