September 1, 2000




Modern Farm targeting `sundowners’

With the number of farms in the U.S. dwindling – from more than 6 million in 1920 to less than 2 million today, according to research firm Landx – agricultural products cataloger Modern Farm is shifting its focus from farming to farm …

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In News

September 1, 2000




LEAP, CLICK, SHIP

In his popular book The Fifth Discipline, business management guru Peter Senge describes what he calls the “Parable of the Boiled Frog.” If you drop a frog in boiling water, it will try to leap out. If, instead, you place …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

September 1, 2000




New Management

APPLESEED’S Millard Group will now manage the list, package insert, and catalog blow-in programs for women’s apparel cataloger Appleseed’s. The list consists of more than 350,000 women buyers over the age of 55 who spend an average of $100 an order. The catalog …

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In News

September 1, 2000




Harry and David, Christmas 1999

“This is not a catalog to review while hungry,” cautioned one judge. “The dew glistens on the fruit, and the aromas of the meats all but waft from the pages.” Indeed, it’s almost impossible to pick up Harry and David’s …

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In News

September 1, 2000




at deadline

DELIA’S TO MERGE WITH ITURF AND SELL NONCORE TITLES A little more than a year after teen apparel cataloger/retailer Delia’s spun off its online portal iTurf in April 1999, the two companies announced a definitive agreement to merge in a …

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In News

September 1, 2000




MANAGEMENT SOFTWARE REVIEW

Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management system from Avexxis Corp.
Vermont Teddy Bear purchased CatMan software from Avon, CT-based Avexxis Corp. in …

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In Channel Integration, News

September 1, 2000




FOCUS: MEN’S APPAREL

brooks brothers As one might expect from a clothier to the blue-blooded, Brooks Brothers’ site has none of the gimmickry of, say, International Male. Even online, the 181-year-old retailer means serious business.
Brooks Brothers’ familiar blue cursive logo is clearly …

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In News

September 1, 2000




SoBe Lizard Gear

Ultrahip South Norwalk, CT-based beverage marketer SoBe had so much demand for its promotional gear that it decided to sell SoBe-branded T-shirts and other products with a catalog.
The book dropped in December 1999 to a house file of 90,000 requesters and …

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In Uncategorized

September 1, 2000




Patagonia, Holiday 1999

As a cataloger/retailer/wholesaler/Web marketer, Patagonia is indeed a multichannel powerhouse. And, judges said, the outdoor gear and apparel marketer’s catalog does more for reinforcing the franchise’s brand than 99% of the books out there.
Starting with this Gold …

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In Opsandfulfillment_warehouse-20-03-2013, Warehouse/Distribution Center

September 1, 2000




FOCUS: MEN’S APPAREL

international male With its flurry of icons and photos of buff male models wearing next to nothing, there’s no mistaking that you’ve arrived on the Website of International Male, the catalog of sassy, body-conscious men’s apparel.
The mantra for the …

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In News

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