December 1, 1998




The merits of multis

Net-name arrangements, in which renters don’t pay for duplicate names eliminated during the merge/purge process, became popular in the 1980s. But today, more catalogers opt to pay for these names and remail them in subsequent mailings. In fact, just 5% …

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In Uncategorized

December 1, 1998




The paybacks of creating frequent buyer clubs

For the average consumer cataloger, the cost of acquiring a customer is at least 25% greater than it was only five years ago, estimates consultant Don Libey. It’s no wonder, then, that more catalogers are looking not only to retain their …

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In Uncategorized

December 1, 1998




A present from Asia

At least one good thing has come from the Asian economic crisis: Paper prices have gone down. List prices of coated groundwood, for instance, dropped an average of $50 per short ton between August and October.
Even better, industry observers aren’t …

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In International, News

December 1, 1998




Bird Baths

A new line of bird baths from Winged Aquatics that sit on the ground-where most birds in the wild find water-is said to attract more species than traditional pedestal baths. The models include a Feather Mister, which sprays birds with …

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In News

December 1, 1998




Getting past the gatekeeper

One of the great unknowns of business-to-business cataloging: the volume of catalogs that actually make it out of the company mailroom and into the hands of your target customers. It doesn’t help that many companies-mostly large corporations-have policies that prohibit …

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In News

December 1, 1998




Turn Off the TV

With the launch of an online version of his Turn Off the TV catalog, president/founder Tim Zier is urging parents to turn on their computers-not to play video games but to buy board games. The Website, which went live …

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In News

December 1, 1998




The domino effect

Every silver lining has its cloud-or so the tale of spiritual and Christian gifts cataloger APG-Direct suggests. Stable paper prices and healthy sales growth encouraged many mailers to boost their holiday circulation at the eleventh hour. But according to APG-Direct …

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In Uncategorized

December 1, 1998




Utilities seek the power of catalogs

As in the telecommunications and aviation industries, deregulation among utilities is forcing some electric, water, and gas companies to focus on brand building. Several utilities, such as Detroit Edison, have chosen catalogs to boost their brand.
So far, 31 states have …

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In News

December 1, 1998




People

Paul F. Robinson has been named chief financial officer of Stamford, CT-based PC Flowers & Gifts, an Internet flower and gift service. Robinson was formerly chief financial officer of G. Neil, a Sunrise, FL-based direct marketer of human resource supplies.
G….

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 1, 1998




Femail Creations

The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers wore her down, so in August, Hammond gave in and went online-and despite the lack of …

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