April 1, 2002




Six Golden Rules of Online Customer Service

Here’s a sure sign that e-commerce has come of age: More Americans shopped online during the 2001 holiday season — 58.7 million — than voted in the 2000 presidential election. So even though Internet sales still account for less than 2% of the total retail economy, …

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In Uncategorized

April 1, 2002




Out of Style

If you were stranded on a desert island for years, would you be clad in the trendiest togs when the rescue ship finally found you? Of course not. Similarly, if your IT department has been a world into itself, the …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

April 1, 2002




Catalog Technology: When a Spreadsheet Won’t Suffice

Catalogers have been using a combination of spreadsheet analysis, order entry solutions, and trend forecasting software to manage their marketing analytics and product forecasting for many years…too many years, in fact. This time-honored practice has always been impractical. But …

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In CRM, News

April 1, 2002




Listings

NEW LISTS
COLLAGE
The roughly 7,500 12-month buyers of Collage catalog spent an average of $85 an order on handmade paper, calligraphy sets, desk accessories, pens, and related writing tools. Seventy-five percent of buyers are women. Collage is a sister catalog of …

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In News

April 1, 2002




Catalog Analysis: Understanding Fixed Creative Costs

Creating and producing a catalog is similar to designing and constructing a building. In construction, the architect plays the key role in preparing a set of blueprints from which the contractor constructs the building. He creates physical elevations or sketches …

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In News

April 1, 2002




Healthy Deal for Dr. Leonard’s Healthcare

The sale of Dr. Leonard’s Healthcare Corp., which consists of the Dr. Leonard’s and Carol Wright Gifts catalogs, is good news for owner American Securities, which had the businesses on the selling block for only a few months. But the …

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In News

April 1, 2002




UPS Strike Watch Is On

It’s been nearly five years since United Parcel Service’s largest union, the International Brother-hood of Teamsters, went on a 15-day strike, but the memory of the walkout still pains the carrier and catalogers alike.
To avoid another strike when their …

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In News

April 1, 2002




Lists and Prospecting: Sur La Table Drills Deeper into House File

Thanks to a list modeling software system, Sur La Table last year improved its reponse rate by 43% in a test mailing to inactive customers. The Seattle-based kitchen products cataloger followed up its success with a 350,000-book mailing using the program.

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In News

April 1, 2002




New Catalogs

Bear & Co.
Manufacturer The Boyd Collection decided that children’s books about the adventures of fictional bears would complement its line of teddy bears. Then it decided that the best way to sell the toys, accessories, and original stories would be …

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In News

April 1, 2002




People News

Phoenix-based pet products marketer PetSmart promoted David A. Quinn to senior vice president, distribution. He had been vice president of distribution.
Quincy, MA-based women’s apparel cataloger/retailer The J. Jill Group announced two promotions. Peter J. Tulp, formerly corporate controller …

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