January 1, 2000




FPO at deadline

GENESIS SELLS CAROL WRIGHT; REST TO FOLLOW As part of its wind-down toward selling off the remains of what was once a 30-title catalog company, Genesis Direct/Proteam.com received bankruptcy court approval in early December to sell Carol Wright …

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In News

January 1, 2000




`Subtle’ changes at Wolferman’s

Since buying the 111-year-old food cataloger Wolferman’s last March from Sara Lee Corp., Williams Foods has been an ideal corporate parent: It has supplied funds while keeping its administrative hands off.
Thus, with no changes in its corporate structure, the $20 …

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In Uncategorized

January 1, 2000




Too many tools, not enough creativity

Can you possibly have too many tools and too big a budget? The answer might well be yes. Compare the movies Waterworld and The Blair Witch Project. Waterworld had a budget of more than $130 million and used state-of-the-art equipment; The …

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In Lists & Data - Buisness

January 1, 2000




E-MAIL CREATIVE: Getting your e-mails read

According to Internet consulting firm Fry Multimedia, more than 20% of e-mail recipients made a purchase after reading an e-mail promotion. But as more and more companies use e-mail to promote their goods and services, producing quality e-mail that gets results …

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In News

January 1, 2000




INTERNATIONAL: Lands’ End winks at German ruling

Lands’ End has turned a rebuke from German courts into a sales pitch. In September, Germany’s highest court ruled that the apparel cataloger was violating German law by offering customers an unconditional, unlimited guarantee. The law in question is a 1932 …

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In News

January 1, 2000




..with Dave Pimper

This month Catalog Age debuts its “Getting personal” feature, a brief interview with someone in the catalog trenches. Our first subject is Dave Pimper, president/CEO of Wall Street Creations, a catalog of business-related gifts based in Rome, GA.
Q. …

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In Uncategorized

January 1, 2000




STRATEGIES: Cost-cutting 2000

Tips for a more profitable new year
For many, a new year is a time for new resolutions. And often enough, those resolutions have a money-saving bent. But while you may know that you want to reduce your call center …

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In Uncategorized

January 1, 2000




STRATEGIES: Frederick’s, take two

Racy mailer tones down even more
After several fits and starts, the makeover of $148 million cataloger/retailer Frederick’s of Hollywood continues. “Frederick’s was perceived as borderline adult catalog,” says Danielle Savin, the recently hired vice president of catalog. “But we …

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In Uncategorized

January 1, 2000




A postal rate hike in 2001 is a rip-off!

All the hubbub in the mailing industry is currently centered on the “spiritual ritual” known as postal rate making.
The tribal leaders and medicine men at the U.S. Postal Service are putting their cases together because they “know” they …

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In International, News

January 1, 2000




Buying American in Japan

Cheerios and Dr. Pepper, not to mention other U.S. packaged goods, have enabled Chuck and Kelly Grafft to create a $7 million business in Japan. Their secret: They’ve found transplanted Americans like themselves who miss such products, and Japanese consumers …

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In News

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