October 30, 2001




Study: Most Mailers Not Cutting Circ

New York—In a white paper entitled “Direct Marketing and the Anthrax Challenge; Summary of Observations and Responses,” the Direct Marketing Association notes that 92% of the catalogers and other direct mailers surveyed have not changed their prospect and customer mailings …

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October 30, 2001




At the DMA Annual: Catalogers Say Mail Safe, Response Strong

Chicago (DIRECT Newsline)–The captains of the catalog industry faced the national and trade press at Tuesday afternoon panel at the Direct Marketing Association Annual Conference to calm fears about mail security.
“The likelihood of having a dispersion of anthrax …

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October 30, 2001




Consumer Confidence Hits a Seven-Year Low

New York—Consumer confidence in October sank to its lowest level in more than seven years, according to research group The Conference Board. The group’s Consumer Confidence Index fell to 85.5 from 97 in September. The October score is the lowest …

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October 29, 2001




At the DMA Annual: Looking on the Bright Side

Chicago–The panelists at the kickoff session of the DMA Annual Conference’s Catalog Weekend opted to accentuate the positive. The Catalog Power Forum, held Saturday afternoon at the DMA convention here in McCormick Place, featured panelists Pamelia Hutchins, president of institutional …

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October 29, 2001




At the DMA Annual: Ross-Simons’s Secrets of Success

Chicago–”When you have a marketing role, it’s important to not just focus on marketing”: That was the theme of a presentation by Ross-Simons vice president of marketing Cindy Marshall at the DMA Annual Conference’s Catalog Weekend. Marshall’s point was …

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October 29, 2001




USPS Contracts With Mail Purifier

Washington—The U.S. Postal Service on Oct. 26 awarded a contract to The Titan Corp., a San Diego-based provider of electron beam systems designed to sanitize mail. Tital will subcontract with its SureBeam subsidiary to provide the system. One of …

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October 29, 2001




At the DMA Annual: Opening Session Waves the Red, White, and Blue

Chicago–Patriotism was the order of the day at the opening general session of the 84th Direct Marketing Association Annual Conference here at McCormick Place. Starting with a recording of “The Star-Spangled Banner” and ending with a Q&A with keynote …

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October 29, 2001




At the DMA Annual: Study Shows Web Accounts for 13% of Catalogers’ Sales

New York–If you’re one of the few catalogers that still don’t sell online, consider this: 13% of all catalog sales last year were generated via the Internet, according to the Direct Marketing Association’s State of the Catalog/Interactive Industry Report 2001, conducted …

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October 29, 2001




At the DMA Annual: A Fairytale Promotion

Chicago–As the song says, “Fairytales can come true, they can happen to you…” And for Scottsdale, AZ-based Fairytale Brownies, a promotional fairytale of sorts came true–thanks to the cataloger’s name.
The food gifts marketer participated in a joint promotion with …

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October 29, 2001




DMA Elects Board Members for 2002

New York–Two catalogers are among the seven new board members of the Direct Marketing Association. The new members will begin their three-year terms on the association’s board of directors in 2002.
The new members are Christopher Cleghorn, executive vice president, direct …

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