March 21, 2001




Financial Reports: Delia’s, Brookstone, Alloy, Ridell, Specialty,

Delia’s Losses Widens

New York–Teen girls multichannel marketer Delia’s (Nasdaq: DLIA ) posted a loss for its fourth quarter and its fiscal year. The net loss in the fourth quarter before merger, restructuring, and other one-time charges was $7.3 million, …

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In News

March 21, 2001




Kenneth Cole and United Airlines Team Up

New York–Fashion marketer Kenneth Cole has teamed up with United Airlines to launch Kenneth Cole’s Travel with Style guide and catalog in the seatbacks of the airline’s new New York to Hong Kong route.

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In News

March 15, 2001




Electronic Catalog: Getting a Good Read on Copy

Most catalogers know by now that it’s not enough just to replicate the pages of their print catalogs when posting their online content. The Internet, after all, has advantages and disadvantages that are different from those of the print medium. …

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In News

March 15, 2001




List Watch: Mailers Reflect on Hot Selects

When prospecting, catalogers for the most part are sticking to the “tried and true” selects on mailing lists: dollar amount spent, recency of purchase, product purchased, and frequency. We asked several catalogers and list industry experts about the hottest selects …

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In News

March 15, 2001




CATALOG AGE Benchmark 2001 on Operations

Catalogers often talk about the importance of giving customers the convenience of shopping from a variety of channels. But with the emphasis on multichannel marketing, which entails balancing catalog, Web, and retail divisions, are scarce operational resources being spread too …

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In Channel Integration, News

March 15, 2001




People

Menasha, WI-based printing company Banta Corp. has named Stephanie A. Streeter president and chief operating officer. Streeter is a former senior executive of Avery Dennison Corp.; she most recently served as chief operating officer of Idealab.
Suffern, NY-based retailer The …

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In Uncategorized

March 15, 2001




Operations & Management: Spotlight On…Gardener’s Supply Co.

Gardener’s Supply Co.’s Call Center
Burlington, VT-based Gardener’s Supply Co. is a $50 million, employee-owned cataloger selling gardening equipment, seed-starting supplies, and outdoor furniture. The secret to Gardener’s Supply’s success, says customer contact center manager Tena Perrelli, is that many …

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In News

March 15, 2001




The Web: A True Paper-Buying Alternative?

When it comes to buying paper, catalogers have more alternatives than ever before. Thanks to the Internet, catalogers can now buy paper via Web portals and online auctions. Boston-based PaperExchange.com, for instance, which launched last year, enables mills, printers, …

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In Uncategorized

March 15, 2001




Hotels Get Cozy with Catalogs

To answer the demand for their hotel brand products –and perhaps to discourage light-fingered guests from pinching the ammenities–several upscale hoteliers have launched catalogs.
Hotel Casa Del Mar in Santa Monica, CA, introduced its six-page 5″ x 8″ Accessories to Memories catalog …

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In News

March 15, 2001




List Watch: Privacy Legislation Outlook

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

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