June 1, 1999




The 10 BEST Internet Marketing Concepts

As the editor of CATALOG AGE’S quarterly I.MERCHANT supplement (and as someone who sees little need to leave the house now that I have Internet access), I visit dozens of Websites each month. Most of them, I’m sorry to …

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In Email, News

June 1, 1999




Fire rips through Christmas supplies mailer

Kelco Industries, a $5.5 million manufacturer/cataloger of Christmas goods, suffered up to $2.3 million in damages following a fire that ripped through its Milbridge, ME-based merchandise warehouse trailers on April 3. Some 40 of the 60 aluminum trailers that housed wreath-making equipment and supplies …

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In News

June 1, 1999




Next up for J. Jill: retail

Having grown sales nearly 158% in three years, from $85 million in 1996 to $219 million in 1998, women’s apparel cataloger DM Management is ready to conquer another sales channel: retail. The company (to be known as The J. Jill Group as of May 25 to …

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In News

June 1, 1999




INTERNET AS SAVIOR?

For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone. But while Hanover was growing through consolidation, it wasn’t making any money-its last profitable fiscal year was 1994. …

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In News

June 1, 1999




The 10 BEST Catalog Benchmarks

Having gauges against which to measure improvement, or lack thereof, is healthy both for the business and for management’s peace of mind. Because all companies need to adapt their goals as their businesses grow, benchmarks are fluid, living measurements that …

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In Email, News

June 1, 1999




The 10 BEST Catalog Copy Headlines

As every reader of this publication knows, catalogs use one of four standard headings:
1. Name the product.
2. Describe the product “phylum.”
3. Describe the product use.
4. Indicate the product benefit.
Presenting the 10 best catalog headlines is a tricky assignment for three …

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In Email, News

May 1, 1999




CONDUCTING A CATALOG OPERATIONS AUDIT

Promises, promises: All catalogs make them, but the best actually deliver both the goods and the service. Any catalog operations manager can tell you it’s easy for the marketing department to make grand promises, but fulfilling them can be challenging-especially …

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In News

May 1, 1999




Transcat

Some catalogers worry that their Websites will cannibalize their mainstay business. Business-to-business mailer Transcat is hoping that its site will cannibalize its catalog.
The Rochester, NY-based distributor of industrial testing, calibration, and measurement equipment relaunched its Website in February, for …

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In News

May 1, 1999




Operations BENCHMARK’99

Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog Age. As often as possible, we’ve broken out the survey responses by target market (consumer, …

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In Channel Integration, Shipping/Delivery

May 1, 1999




Coldwater Cools Off

For three years, apparel and gifts cataloger Coldwater Creek was hot. Sales grew an average of 60% a year, from $76 million in 1995 to $247 million for the year ended Feb. 28, 1997. Its initial public offering in January 1997 raised more than $38 million. And the …

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In News

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