June 1, 1999




Next up for J. Jill: retail

Having grown sales nearly 158% in three years, from $85 million in 1996 to $219 million in 1998, women’s apparel cataloger DM Management is ready to conquer another sales channel: retail. The company (to be known as The J. Jill Group as of May 25 to …

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In News

June 1, 1999




INTERNET AS SAVIOR?

For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone. But while Hanover was growing through consolidation, it wasn’t making any money-its last profitable fiscal year was 1994. …

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In News

June 1, 1999




The 10 BEST Catalog Benchmarks

Having gauges against which to measure improvement, or lack thereof, is healthy both for the business and for management’s peace of mind. Because all companies need to adapt their goals as their businesses grow, benchmarks are fluid, living measurements that …

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In Email, News

June 1, 1999




The 10 BEST Catalog Copy Headlines

As every reader of this publication knows, catalogs use one of four standard headings:
1. Name the product.
2. Describe the product “phylum.”
3. Describe the product use.
4. Indicate the product benefit.
Presenting the 10 best catalog headlines is a tricky assignment for three …

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In Email, News

May 1, 1999




CONDUCTING A CATALOG OPERATIONS AUDIT

Promises, promises: All catalogs make them, but the best actually deliver both the goods and the service. Any catalog operations manager can tell you it’s easy for the marketing department to make grand promises, but fulfilling them can be challenging-especially …

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In News

May 1, 1999




Transcat

Some catalogers worry that their Websites will cannibalize their mainstay business. Business-to-business mailer Transcat is hoping that its site will cannibalize its catalog.
The Rochester, NY-based distributor of industrial testing, calibration, and measurement equipment relaunched its Website in February, for …

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In News

May 1, 1999




Operations BENCHMARK’99

Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog Age. As often as possible, we’ve broken out the survey responses by target market (consumer, …

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In Channel Integration, Shipping/Delivery

May 1, 1999




Coldwater Cools Off

For three years, apparel and gifts cataloger Coldwater Creek was hot. Sales grew an average of 60% a year, from $76 million in 1995 to $247 million for the year ended Feb. 28, 1997. Its initial public offering in January 1997 raised more than $38 million. And the …

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In News

May 1, 1999




Planning ahead

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.
We don’t have an official written succession plan. I’ve been thinking about it, but we haven’t discussed …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

May 1, 1999




Fine-tuning fulfillment

Unlike their consumer brethren, which typically offer fewer products, many business-to-business mailers stock and sell tens of thousands of SKUs. Moreover, “b-to-b catalogers generally process larger orders than consumer mailers, so the pick/pack process is more time-consuming and costly,” …

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In News

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