May 1, 1999




Planning ahead

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.
We don’t have an official written succession plan. I’ve been thinking about it, but we haven’t discussed …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

May 1, 1999




Fine-tuning fulfillment

Unlike their consumer brethren, which typically offer fewer products, many business-to-business mailers stock and sell tens of thousands of SKUs. Moreover, “b-to-b catalogers generally process larger orders than consumer mailers, so the pick/pack process is more time-consuming and costly,” …

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In News

May 1, 1999




the basics of back-end integration

Several years ago, before the explosion in Internet commerce, many companies created a basic home page, put it on the Web, and that was the end of their online activity. But today, a simple home page no longer suffices. You …

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In Channel Integration, Email

April 1, 1999




The missing link?

Although most catalogers on the Internet claim to be transactional, several industry professionals believe that more than 90% of Internet marketers do not have fully integrated ordering and fulfillment systems. As a result, the overwhelming majority are handicapped when it comes …

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In Channel Integration

April 1, 1999




Cover

J. CREW TO PHASE OUT CLIFFORD & WILLS Having failed to find a buyer for its ñ74 million Clifford & Wills women’s apparel catalog, cataloger/retailer J. Crew announced on March 3 that it will phase out the title over the next two years. …

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In News

April 1, 1999




Trolling for customers

Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision. Annual sales, less than ñ10 million; annual circulation, 2 million.
Our parent company, Lighthouse International (a not-for-profit foundation that supports advocacy, …

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In News

March 1, 1999




Here, or over there?

Many U.S. catalogers have realized that there’s money to be made selling overseas (31% of the participants in Catalog Age’s 1999 Benchmark Report on Marketing are selling internationally). But since fulfillment costs can eat into profits, many of these mailers struggle …

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In News

March 1, 1999




B-to-B spending spree

Catalogers completed 28 transactions during the fourth quarter of 1998, compared to 29 deals the previous fourth quarter. But whereas business-to-business catalogers had posted only four deals during the final three months of 1997, this time around they accounted for 57% of the transactions.
Niles, …

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In News

March 1, 1999




Sweetening the deal

Offering incentives such as discounts, free shipping, and gifts with purchases has been part of catalog marketing for decades. And now that the Internet has become a viable channel for many catalogers, some are using incentive programs to convert Web …

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In Uncategorized

March 1, 1999




Overseas Success Stories

Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made the most impact on international cataloging. Since the early 1990s, U.S.-based b-to-b catalog companies have …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

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