FB-and-Twitter

June 6, 2013




The Social, Local, and Mobile Mom

‘Social, Local, Mobile’ Changes the way Moms Interact with Brands (via PR Newswire)
Brand.net and Quaker Reveal Media Engagement and Activation Strategies for the ‘SoLoMo’ Mom SAN FRANCISCO, June 6, 2013 /PRNewswire/ — Brand.net, a Valassis (NYSE: VCI) Digital Company, …

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In Content Mgmt, Cross Channel

June 2, 2013




Herschell Gordon Lewis: The Difference Between Social and Sociable

Too much time has passed for any of us to think of social media with the same attitudes we had when they first burst upon the communications horizon.

Then, we accepted the word “social” in its original classic form – sharing, …

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In Channel Integration, Marketing

June 2, 2013




Social and Gamification in Retail: A Recipe for Tremendous Growth

Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands. According to a recent report by Gartner analyst Brian Burke, 50% of companies involved in …

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In Content Mgmt, Ecommerce

November 14, 2011




How to Use Email to Maximize Social Media Engagement

Social media is dream come true for direct marketers. Customers transition from bits and bytes in a database into people with friends, family, and personal preferences. Connecting with them via social platforms improves relationships and morphs into increased sales and …

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In Analytics, Lists & Data - Buisness

seo

July 4, 2014




Why SEO is your Frenemy

As more and more ecommerce sites spring up across the web, the competition for luring online shoppers remains fierce. Maintaining relevancy across the major search engines improves your likelihood of capturing the online customer early and with a lower cost …

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In Marketing, Must Reads

Growing Global, global, global ecommerce, France, Germany, cross border, retail, online retail, returns fraud, returns policy, Europe, EU, EU consumer rights directive

July 3, 2014




How to Plan and Execute a Global Search Campaign

Are you a global marketer just beginning your international search and conversion planning journey, or someone who’s more established yet your campaigns aren’t delivering the way they should be?

In his session at Growing Global on Tuesday, July 16, …

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In Campaign, Global

November 11, 2011




5 Tips On How Your Business Can Leverage Social Media For Cyber Monday

Last year Cyber Monday was the first billion-dollar day in e-tail. This Cyber Monday is predicted to break the billion-dollar barrier again. As consumers log on ready to spend make sure your deal is top of mind with these strategies:…

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In Ecommerce, Social Media

social-media-icons-ipad-300

May 22, 2013




How to Improve Social Marketing Automation

Using social media as a marketing strategy is important for both B2B and B2C companies.  Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com.    According to the blog post, …

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In Marketing, Must Reads

November 3, 2011




Listening Is Social Media Cornerstone at Dell

Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company’s social media strategy: Listening.
“We use that as our core strategy across all platforms,” Margetic said at Wednesday’s …

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In Analytics, Social Media

social-media-icons-ipad-300

May 21, 2013




Getting Social with Customer Service

As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices, according to a …

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In Contact Center, Ecommerce

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