Hits of the Week 10-14-22

| David Hurwitz

It’s been quite an interesting week, what with TikTok busting a move into logistics in the U.S., and FedEx walking back peak forecasts with contractors. Never a dull moment in … Continue Reading →

Search Isn’t Sexy, But It Sells

| Will Blesener

Are there any instances where it’s not advisable to spend in search? Sure, if you’re a brand-new product with no organic ranking, and it’s going to cost you $10 per click to get to the first page of the keyword to sell a $4 product, you might be better off moving those dollars elsewhere. But spend wisely and don’t go entirely dark.