social-media-icons-ipad-300

April 5, 2013




Proactive Thinking With Social CRM

Social media continues to change the sales cycle. Social CRM should make you think proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals, according to Eloqua.com.  This Social CRM By Numbers …

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In CRM, Infographics

November 3, 2011




Listening Is Social Media Cornerstone at Dell

Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company’s social media strategy: Listening.
“We use that as our core strategy across all platforms,” Margetic said at Wednesday’s …

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In Analytics, Social Media

November 2, 2011




Twitter Time: Tweets From Apps World and Social Media World Forum

Can’t make it to Apps World and Social Media World Forum in New York?
Multichannel Merchant senior writers Tim Parry and Jim Tierney are there Wednesday, Nov. 2, live-tweeting from the Javitz Center.
Here’s the Twitter feeds for both shows:

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In Twitter Social Media Marketing

ratings-and-reviews

March 27, 2013




Leveraging the Power of Social Proof

Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online. There’s no denying that social proof is a powerful marketing too.

Realizing the impact social proof …

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In Ecommerce, Email

fabness-300

March 26, 2014




Genuine Facebook Fans Drive Profit for Fabness

Fabness is generating positive social ROI by converting website visitors into genuine Facebook fans. Fabness is observing a high sales conversion rate of 33.28% for these fans, resulting in a positive social ROI.

Even after using legitimate methods to acquire Facebook “…

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In Ecommerce, Marketing

October 1, 2011




How Social Media Can Bridge the Multichannel Gap

Social media has phenomenal potential for retailers, as it enables them to provide real-time promotions, receive feedback on new and existing products and generate sales. But to fully leverage social, retailers cannot view it as a singular channel that can …

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In Ecommerce, Social Media

Kidrobot_with_SLI_13Mar14-1

March 24, 2014




Kidrobot’s Ecommerce Traffic Rises 87%

Collectible toy retailer Kidrobot quadrupled conversions and increased orders by 13% since making improvements to the user experience on its ecommerce site, including integrating video and other social media content into its site.

In November 2013, Kidrobot implemented several of SLI Systems’ …

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In Ecommerce, Must Reads

USPS_Spiderman

March 18, 2014




USPS Teams Up with Sony Pictures to Promote The Amazing Spider-Man 2

The United States Postal Service’s Priority Mail will soon be hitting a theater near you after scoring a major product endorsement in Sony Picture’s highly anticipated summer blockbuster “The Amazing Spider-Man 2.”

According to a press release issued by …

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In Branding, Marketing

Pinterest--300

March 16, 2014




Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos

Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook? Facebook has long been the 900-lb. gorilla of social networks, with 1 billion active users, while Pinterest has a mere 70 …

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In Ecommerce, Marketing

Express

March 17, 2014




Express Plans to Capitalize on Ecommerce Growth

Express plans to capitalize on ecommerce after it saw double-digit growth in 2013. Ecommerce sales saw an increase of 15.3% for the full year, according to its fourth-quarter earnings call.

Michael Weiss, chairman and CEO of Express, said on March 13 that there …

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In Ecommerce, Must Reads

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