March 26, 2014

Genuine Facebook Fans Drive Profit for Fabness

Fabness is generating positive social ROI by converting website visitors into genuine Facebook fans. Fabness is observing a high sales conversion rate of 33.28% for these fans, resulting in a positive social ROI.

Even after using legitimate methods to acquire Facebook “…


In Ecommerce, Marketing


March 24, 2014

Kidrobot’s Ecommerce Traffic Rises 87%

Collectible toy retailer Kidrobot quadrupled conversions and increased orders by 13% since making improvements to the user experience on its ecommerce site, including integrating video and other social media content into its site.

In November 2013, Kidrobot implemented several of SLI Systems’ …


In Ecommerce, Must Reads

October 1, 2011

How Social Media Can Bridge the Multichannel Gap

Social media has phenomenal potential for retailers, as it enables them to provide real-time promotions, receive feedback on new and existing products and generate sales. But to fully leverage social, retailers cannot view it as a singular channel that can …


In Ecommerce, Social Media


March 18, 2014

USPS Teams Up with Sony Pictures to Promote The Amazing Spider-Man 2

The United States Postal Service’s Priority Mail will soon be hitting a theater near you after scoring a major product endorsement in Sony Picture’s highly anticipated summer blockbuster “The Amazing Spider-Man 2.”

According to a press release issued by …


In Branding, Marketing


March 16, 2014

Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos

Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook? Facebook has long been the 900-lb. gorilla of social networks, with 1 billion active users, while Pinterest has a mere 70 …


In Ecommerce, Marketing


March 17, 2014

Express Plans to Capitalize on Ecommerce Growth

Express plans to capitalize on ecommerce after it saw double-digit growth in 2013. Ecommerce sales saw an increase of 15.3% for the full year, according to its fourth-quarter earnings call.

Michael Weiss, chairman and CEO of Express, said on March 13 that there …


In Ecommerce, Must Reads

March 12, 2014

ChannelAdvisor Launches New Digital Marketing Solution

ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns,  Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.

The introduction of …


In Channel Integration, Ecommerce

March 12, 2014

What You Missed at eTail West 2014

If the unusually cold temperatures wasn’t the topic of conversation at eTail West in San Antonio last week, mobile was.  It was the talk among several sessions throughout the conference in some capacity or another.  Utilizing mobile and offering a …


In Blog


March 9, 2014

3 Smart Ways Retailers Can Personalize the Ecommerce Experience

eTail West attendees usually get their share of a-ha moments, and the conference last week in San Antonio was no exception.

Personalization was one of the underlying themes of eTail West – and it seemed whatever track of sessions you attended, …


In Ecommerce, eCommerce


March 9, 2014

5 Ways to Enhance Digital Performance Right Now

By now, most retailers have felt the tremendous pressure that the explosion of mobile and tablet devices has put on the e-commerce industry. Sales made both on- and off-line are increasingly the direct result of multiple digital “moments of truth” …


In Content Mgmt, eCommerce

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