December 1, 2012




Case Study: Orvis Moves to Multichannel Media Production System

As sales channels and competition proliferate, and marketing nimbleness becomes ever more important, growing numbers of multichannel merchants are seeking greater efficiency in managing content workflow and maximizing productivity within and across their media and channels.
Of course, replacing existing …

More...

In Catalog, Channel Integration

November 14, 2011




How to Use Email to Maximize Social Media Engagement

Social media is dream come true for direct marketers. Customers transition from bits and bytes in a database into people with friends, family, and personal preferences. Connecting with them via social platforms improves relationships and morphs into increased sales and …

More...

In Analytics, Lists & Data - Buisness

wearable-technology-google-glass-650

April 29, 2014




How Augmented Reality Will Impact Consumers

The sharpest change in the approach retailers have taken toward customers in the last few decades has been with respect to the power the consumer has had in its interactions with the brand. The various marketing strategies that have become …

More...

In Ecommerce, Mobile

operations-summit-2014-300

April 29, 2014




Operations Execs Discuss Holiday 2014 Plans And More

Operations Summit took place at the JW Marriott in Indianapolis last week, with over 600 people in attendance.

The keynote panel, moderated by industry veteran Bill Kuipers of Spaide, Kuipers & Company, included senior operations executives from NewEgg, OSP Group (formerly Redcats), …

More...

In Operations Summit 2014

November 11, 2011




5 Tips On How Your Business Can Leverage Social Media For Cyber Monday

Last year Cyber Monday was the first billion-dollar day in e-tail. This Cyber Monday is predicted to break the billion-dollar barrier again. As consumers log on ready to spend make sure your deal is top of mind with these strategies:…

More...

In Ecommerce, Social Media

seamless-integration-300

April 28, 2014




Why You Need Seamless Integration Through Each Retail Channel

Since the first online transaction occurred in 1994, ecommerce has continued a forward moving trajectory marked by steady and constant improvement.  With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are …

More...

In Channel Integration, Marketing

November 3, 2011




Listening Is Social Media Cornerstone at Dell

Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company’s social media strategy: Listening.
“We use that as our core strategy across all platforms,” Margetic said at Wednesday’s …

More...

In Analytics, Social Media

November 2, 2011




Twitter Time: Tweets From Apps World and Social Media World Forum

Can’t make it to Apps World and Social Media World Forum in New York?
Multichannel Merchant senior writers Tim Parry and Jim Tierney are there Wednesday, Nov. 2, live-tweeting from the Javitz Center.
Here’s the Twitter feeds for both shows:

//

//

More...

In Twitter Social Media Marketing

social-media-icons-ipad-300

November 28, 2013




Walmart, Amazon and Nordstrom Dominate Social Word of Mouth

[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]

Walmart, Amazon and Nordstrom Dominate Social Word of Mouth in the Race for Black Friday (via PR Newswire)
1 in 5 Social Posts Amplified by Shoppers Come From Walmart NEW YORK, Nov. 27, 2013 /PRNewswire/ – …

More...

In Cyber Weekend 2013, Social

mobile-barcode-scanning-300

April 19, 2014




Mobile is the Anchor of Omnichannel Retailing

The new paradigm of omnichannel retailing has pushed businesses in all retail sectors toward a completely new way of conducting business. Customers and brands now interact anytime and everywhere: mobile browsers, mobile apps, social media networks, PCs, tablets, smartphones, email, …

More...

In Mobile, Must Reads

  1. 1
  2. ...
  3. 13
  4. 14
  5. 15
  6. 16
  7. 17
  8. 18
  9. 19
  10. ...
  11. 255