July 30, 2013




#47mysteryscrum Helps Clear Merchandise, Build Social Brand

What started in an innocent work-related question to my Facebook followers quickly evolved into the biggest gambling sensation among my friends:

Little did I know a bunch of friends – and friends of friends – would head over to 47 Brand …

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In Blog

omnichannel-strategy-300

September 9, 2014




Focus on the Ecommerce User Experience

Back before the web, when customers were required to actually travel to a physical location in order to complete a purchase, retailers could craft an in-person sales experience, one that merchandised the store with the newest products and biggest sales.

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In Ecommerce, Must Reads

TwitterBuyButton

September 9, 2014




Retail Experts Skeptical about Twitter’s Buy Button

Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform. But retail experts who recently spoke with Multichannel Merchant say they are skeptical about …

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In Ecommerce, Mobile

hashtag-300

September 8, 2014




5 Ways Hashtags Build Marketing Muscle

Just a few short years ago, the ‘#’ symbol meant ‘number’ or ‘pound,’ depending on where you lived. In 2007, a suggestion was made to Twitter to use # to tag group conversations – Twitter initially rejected the idea saying, “These things are for …

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In Channel Integration, Marketing

how-social-is-ecommerce-300

April 1, 2014




How Social is Ecommerce?

SocialAnnex surveyed over 100 marketing executives, asking about their social marketing strategies for this year. They’ve compiled the responses and found some interesting results.
[Click to enlarge]

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In Ecommerce, Infographics

GlobalFlags300

September 4, 2014




Luxury Brands Yet to Fully Embrace Global Ecommerce

While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com.   As a result, growing luxury ecommerce revenues have gone to online …

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In Ecommerce, Ecommerce

December 15, 2011




Social Media Makes The Sale

Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth. The data in this infographic is reflective of the three-week period leading up to and including Black Friday/Cyber Monday.Click to view as …

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In Social Media

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

August 25, 2014




Looking at Marketing Performance from the Outside In

It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.

When reporting on …

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In Campaign, Marketing

Social_Login_Sears_300

July 2, 2013




Can Social Login Really Make a Difference?

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately resulting in site abandonment.

The typical internet user, according to …

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In Amazon, Analytics

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