Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

December 8, 2014




How Omnichannel Can Fail at the Brick and Mortar Level

If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were at the brick and mortar level.

Here’s the quick rundown:

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In Blog, customer experience

generation-z

November 24, 2015




5 Ways Retailers Can Reach Gen Z

Millennials, Millennials, Millennials – retailers have been bombarded with information about the large, attention-grabbing generation of shoppers. But, an even bigger generational behemoth is hot on those Millennials’ heels – and they’re doing things differently than any other generation before. Gen …

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In Blog, Marketing

horizontal mobile holiday

November 24, 2015




Black Friday is a Mobile Commerce Holiday

This year, mobile traffic will likely exceed 50 percent of all ecommerce traffic during the holidays, and year over year revenue from mobile commerce will continue to grow by the double digits, according to IBM’s Holiday Benchmark Data. It’s …

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In Blog, Ecommerce

omnichannel-ecommerce-cloud-close-up-300

November 30, 2014




What New Omnichannel Trends Really Mean for Customers

Remember when retailers were scared of their online competitors? While talk of customer showrooming and digital detraction are still big, there is a totally opposite trend happening. Retailers who once only sold online are building stores for customers to visit …

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In Blog, customer experience

global ecommerce

November 19, 2015




Survival Tips for Launching Localized Sites in Mobile-First Emerging Markets

The mobile web now represents the most significant opportunity companies should explore when expanding into overseas markets. Global customers are increasingly using mobile devices to research and buy. To become relevant, companies must engage them—in their preferred language—via …

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In Blog, Global

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

November 17, 2015




How an Online Strategy Can Help Your Brick-and-Mortar Store This Holiday Season

While consumers may wince at earlier-than-ever Christmas displays in department stores–or rejoice the highly anticipated holiday-themed drinks– the holiday season sneaks up earlier every year. But for savvy retailers and marketers, it’s a reminder that to get their holiday …

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In Blog, Ecommerce

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

November 17, 2015




A Pop-Up Holiday: The Resurgence and Relevance of Brick and Mortar

The blue and yellow Blockbuster logo once was as familiar a site as the green and white of the Starbucks emblem today seen across the country. Its disappearance is both a reflection of progress and a reminder of the impact …

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In Blog, Ecommerce

2015-forecast

November 25, 2014




2015 Forecast: Customers Demand an Omnichannel Experience

The message in 2015 for merchants is simple: if you haven’t developed an omnichannel strategy, develop one now. And if you have an omnichannel strategy in place, continue to refine it.
The ecommerce numbers alone show that omnichannel activity will …

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In 2015 forecast, executive summary

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

November 16, 2015




Blurring the Lines Between Retail and Ecommerce

Traditionally, brick-and-mortar retail has functioned separately from the ecommerce channel – they were two distinct silos. However, in today’s omnichannel world, with the myriad of ship-from-store, ship-to-store, and buy online/pick up in-store options, the old approach is simply no …

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In Blog, Must Reads

OmniNaughtyAndNice_Final

November 20, 2014




Tackling Omnichannel this Holiday Season

Omnichannel continues to be the buzzword on the lips of marketers this holiday season.  Consumers are expecting a seamless experience across multiple devices, according to this infographic by Quick Pivot.

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In Ecommerce, Holiday 2014

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