jcpenney-new-logo-300

February 27, 2014




JCPenney Makes a Commitment to Omnichannel

With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track.

And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce …

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In Ecommerce, Marketing

Bloomingdale’s, Macy’s, omnichannel, omnichannel retail, omnichannel strategy, retail

February 26, 2014




Macy’s Addresses Omnichannel and Same-day Delivery

While the fourth quarter  showed a 1.6% decline in sales, Karen M. Hoguet, chief financial officer at Macy’s, said moving forward the retailer plans on making strides in its omnichannel fulfillment initiatives including buy online, pick up in-store, and same-day delivery.

“…

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In Cross Channel, Ecommerce

5-300

February 23, 2014




5 Tips for Omnichannel Success

A recent study conducted by the CMO Club and Visual IQ highlighted the challenges CMO’s are facing as they try to embrace omni-channel analysis of their marketing and branding initiatives.

The results were not surprising. Some 85% of CMOs say …

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In Must Reads, Omnichannel

holiday shopping, 2014 holiday season, 2014 holiday shopping, UPS, FedEx, National Retail Federation, NRF, retail, ecommerce, Shipping/Delivery. Operations and Fulfillment

December 22, 2014




Down to the Wire for Seasonal Shipping Peak 2014

As the 2014 retail shopping/shipping season roars to a close, the major carriers are seeing their numerous technology upgrades, investments and temp hiring expansions put to the test, while retailers have pushed cutoffs as far as humanly possible toward Christmas …

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In Automation, Fulfillment

2015-forecast

December 22, 2014




5 Email Marketing Predictions for 2015

“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” While William Pollard may have been best known for his contributions to the …

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In Blog, Email

Inventory, inventory tracking, inventory management, retail, drop shipping, drop ship, consignment, back ordering

February 21, 2014




The Key to Omnichannel Success: A Strong Logistics Strategy

There are a lot of factors that determine success in the omnichannel marketplace. But retailers are discovering that their logistics and fulfillment operations are consuming a larger share of the oxygen in omnichannel conversations than ever before.

According to a …

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In Inventory, Must Reads

nicole-miller-vip-300

February 19, 2014




How Nicole Miller Built its Omnichannel Strategy

Nicole Miller is an early adopter of the omnichannel marketing approach. Thus far, it is reaping the benefits of this strategy, merging data from both ecommerce and in-store environments to provide a formidable marketing strategy aimed at boosting sales, all …

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In Omnichannel, tip-sheet

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February 19, 2014




Optimize Omnichannel Engagement with Actionable Consumer Insights

Is your company one of the many that are scrambling to create an omnichannel strategy? Are you constantly faced with the dilemma of how you will support that strategy with actionable tactics?  Don’t worry, you are not alone.  In …

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In Blog, Must Reads

February 18, 2014




Marketers Report on Omnichannel Strategies

Marketers are very aware of the tremendous potential in omnichannel marketing. They’re eager to personalize and synchronize customer experiences fully, across multiple touch points, to increase sales. This whitepaper will help you understand:

How linking to consumer identifiers lets …

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In Whitepaper

February 18, 2014




Leveraging Data-Driven Consumer Insights to Optimize Omnichannel Engagement

There are revolutions happening in the way companies capture and analyze customer and prospect data. Multichannel Merchant and Neustar have developed a unique and timely study on how leading companies are leveraging customer data and predictive analytics technology to implement …

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In Whitepaper

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