customer-automation-300

January 22, 2014




Customer Intelligence is the Key to Success

For the last few decades retailers have understood the need to know their customers. In one way or another, we have embraced this concept. Some of us are doing more email segmentation, others are doing display ad targeting and yet …

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In Analytics, Must Reads

omnichannel-pic-300

April 29, 2013




Retailers Struggle with Omnichannel Experience

Retailers delivering customers’ expectations and provide a seamless shopping experience – in-store, online or through a mobile device will gain loyalty and a competitive advantage that drives sales, according to an article on Risnews.edgl.com.

The article cited the Accenture …

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In Cross Channel, Ecommerce

big-data-button-300

January 20, 2014




It’s Not About Big Data – It’s About Smart Data

How do you know if your marketing initiatives are working?  Obvious question, right? You track. You measure. You report. But what if what you are tracking, measuring and reporting on is incomplete or worse yet–just plain wrong? It could be …

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In Analytics, Analytics

keyboard-laptop-fingers-300

January 14, 2014




Move Over Showrooming, Webrooming is Here

A year ago, retailers were worried showrooming – the practice of visiting stores to ‘touch and feel’ products, then returning home to buy them online – would devastate in-store sales. With the threat of showrooming looming, retailers quickly launched innovative omnichannel initiatives …

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In Ecommerce, Must Reads

showrooming

January 7, 2014




Retailers Should Embrace Showrooming

Should showrooming be keeping retailers up at night, particularly amid a competitive holiday shopping season? Is the growing practice a valid concern, or is it the unknowns, like who is showrooming, how, when and why, that are most worrisome?

To …

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In Cross Channel, Ecommerce

10-300

January 1, 2014




10 Things Your Ecommerce Site Must Do In 2014

Staying one step ahead of your competitors with a fresh, innovative, and engaging Ecommerce presence is not just an annual project—it’s a daily challenge. As the year comes to an end and a new one begins, retailers need take …

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In Ecommerce, Marketing

2014-300

January 2, 2014




6 Fearless Predictions for 2014

The 2013 holiday season saw shifts in consumer behavior that direct-to-customer merchants – and their business partners – must adapt to in 2014.

Ecommerce got off to a roaring start with off-the-chart sales lifts over Cyber Weekend. But it got a bit …

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In 2014 Predictions, Blog

2013-300

January 1, 2014




Multichannel Merchant’s Best of 2013

2013 has come and gone…

And maybe it even dragged on… and on… and on.

I guess it all depends on your perspective.  Think about it – does twerking seem so last-year? How about that 0-6 start by the New York Giants? …

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In Blog, Must Reads

March 26, 2013




Ship-To-Store In An Omnichannel World

Ship-to-store is an important option for merchants with brick-and-mortar stores because it gives customers options when ordering a product online, according to George Mollo, Founder of GJM Associates in a recent interview.

Mollo said ship-to-store is of value to any …

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In Ecommerce, Marketplaces

walgreens-clearance-shelf-300

December 23, 2013




Is “Last Chance” a Powerful Sales Phrase?

We don’t often write about what’s going on in retail stores (unless there’s an omnichannel angle involved), but this is something that caught my eye this morning.

Back in mid-October, I was surprised to see Halloween merchandise on sale at …

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