big-data-button-300

January 20, 2014




It’s Not About Big Data – It’s About Smart Data

How do you know if your marketing initiatives are working?  Obvious question, right? You track. You measure. You report. But what if what you are tracking, measuring and reporting on is incomplete or worse yet–just plain wrong? It could be …

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In Analytics, Analytics

keyboard-laptop-fingers-300

January 14, 2014




Move Over Showrooming, Webrooming is Here

A year ago, retailers were worried showrooming – the practice of visiting stores to ‘touch and feel’ products, then returning home to buy them online – would devastate in-store sales. With the threat of showrooming looming, retailers quickly launched innovative omnichannel initiatives …

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In Ecommerce, Must Reads

September 2, 2013




Redefining the Buzzword “Omnichannel”

The term omnichannel has been used and abused more than the only chew toy at the local animal shelter. Along with her sister term big data, omnichannel has recently been positioned by countless analysts, retailers and vendors to mean, well, …

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In Channel Integration, Marketing

guitar-center-store-300

August 30, 2013




How Guitar Center Delivers a Stand-out Omnichannel Experience

Holiday 2013 is upon us – and, for retailers, it’s the biggest omnichannel shopping season yet. Consumers will turn to multiple channels before making holiday purchases, combining web searches, to mobile apps, tablet browsing, and in-store visits. And they’ll also …

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In Channel Integration, Marketing

showrooming

January 7, 2014




Retailers Should Embrace Showrooming

Should showrooming be keeping retailers up at night, particularly amid a competitive holiday shopping season? Is the growing practice a valid concern, or is it the unknowns, like who is showrooming, how, when and why, that are most worrisome?

To …

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In Cross Channel, Ecommerce

mobile-transaction-300

August 20, 2013




6 Ways T.J. Maxx Can Embrace Omnichannel Shoppers

The idea that a large retailer doesn’t already have an ecommerce footprint in 2013 probably comes as a surprise to most people, but it’s true. T.J. Maxx, one of the fastest-growing retailers in the clothing industry, for example, …

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In Cross Channel, Ecommerce

10-300

January 1, 2014




10 Things Your Ecommerce Site Must Do In 2014

Staying one step ahead of your competitors with a fresh, innovative, and engaging Ecommerce presence is not just an annual project—it’s a daily challenge. As the year comes to an end and a new one begins, retailers need take …

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In Ecommerce, Marketing

2014-300

January 2, 2014




6 Fearless Predictions for 2014

The 2013 holiday season saw shifts in consumer behavior that direct-to-customer merchants – and their business partners – must adapt to in 2014.

Ecommerce got off to a roaring start with off-the-chart sales lifts over Cyber Weekend. But it got a bit …

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In 2014 Predictions, Blog

2013-300

January 1, 2014




Multichannel Merchant’s Best of 2013

2013 has come and gone…

And maybe it even dragged on… and on… and on.

I guess it all depends on your perspective.  Think about it – does twerking seem so last-year? How about that 0-6 start by the New York Giants? …

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In Blog, Must Reads

question-300

August 11, 2013




Pure-Play vs. Omnichannel: Which do Consumers Prefer?

Amazon.com made waves in July when its stock price topped $300 a share for the first time – but the e-commerce giant is not the only game in town. Omnichannel retailers such as Walmart, Target, and Best Buy are taking aim …

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In Channel Integration, Ecommerce

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