August 17, 2005




About Us

Penton Media’s Marketing Research Team
Back to Multichannel Research Store
Prism Business’ Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely.
About Our Standards:Guidelines, policies and procedures (as outlined by research and …

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In Uncategorized

November 1, 2000




The blurring of party lines

Traditionally, Republicans have been fiscally conservative and preached reducing the size of the federal government and putting the power at the state level. And historically, Democrats favored power at the federal level and more social programs.
But “there’s no clear …

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In Email

August 16, 2005




Setting the Scene for Prospecting

Setting the Scene for ProspectingBy Ann Meyer

Most catalogers’ prospecting plans traditionally focused on the catalog itself. New media and changes in shopping habits and preferences, however, are leading marketers to rewrite their prospecting scripts. But that doesn’t mean …

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In Uncategorized

August 11, 2005




Williams-Sonoma and CBS Cook Up a Deal

San Francisco-based kitchenware cataloger/retailer Williams-Sonoma will be treating customers to a preview of the fall season’s TV lineup, when DVDs with selections from six new CBS series will be distributed in its stores, catalogs, and customer packages.
The …

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In Marketing, News

August 5, 2005




Live from List Vision: The Shifting Compiled Landscape

(Direct) New York–Data compilers face increasing pitfalls and higher expenses due to regulation and the need to verify information. But they also have more revenue opportunities – including ones from a very surprising channel.
Regulation and higher costs go hand in …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

August 4, 2005




Financial Reports: RedEnvelope, Blue Nile, IAC, Overstock.com

Net Loss Widens at Red Envelope
While net revenue for Red Envelope (Nasdaq: REDE) increased 18%, the San Francisco-based gifts cataloger’s net loss widened. For the first quarter ended July 3, the marketer’s net revenue was $25.0 million, compared to $21.1 million …

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In News

August 2, 2005




Brady Acquires Thai Business

Hoping to further augment its presence in Thailand, Milwaukee-based Brady Corp. acquired Thailand-based Technology Print Supplies and its sister company Technology and Supply Media Co. Terms of the transaction were not disclosed.
Both of the acquired companies manufacture and supply …

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In News

August 1, 2005




Not Enough Marketers Track Customer Acquisition Costs

The following is an excerpt from the Direct Marketing Association’s 2005 Customer Prospecting and Retention Report. David Shepard, president of Dix Hills, NY-based David Shepard Associates, developed and analyzed the results for the DMA. To learn more about the report, visit …

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In Uncategorized

August 1, 2005




Co-ops kick it up a notch

Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage of their prospecting, but they’re also turning to the databases for help enhancing the performance of their …

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In Channel Integration, Cross Channel

August 1, 2005




First-quarter profits lag behind sales

The first quarter of 2005 proved to be a mixed bag for the publicly traded consumer mailers tracked by Multichannel Merchant.
Sales were strong for the quarter, just as they were in first quarter of 2004. In fact, all but three of …

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