December 1, 2007




Not a September to remember

Perhaps some catalogers extended their summer vacation. Catalog Tracker’s volume for September continued to fall, though not as much as in the previous two months.
In September, the service of Greenwich, CT-based list company Direct Media received 381 catalogs in its …

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In Catalog, Channel Integration

December 1, 2007




Movers & shakers

General merchant J.C. Penney Co. has hired Ruby Anik as senior vice president and director of brand marketing. Anik joins J.C. Penney from Best Buy, where she was most recently senior vice president, marketing communications and business operations.

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In Channel Integration, Cross Channel

November 16, 2007




More Growth Strategies for the Multichannel Merchant

As discussed a few weeks ago in Determining Your Areas of Growth, every cataloger should constantly look for the golden bullet to identify the best way to grow its revenues. We previously outlined one method to grow a company’s …

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In Channel Integration, Cross Channel

November 1, 2007




A SLOW START

Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat — they say that the warm weather in September and October suppressed sales.
Boston …

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In Channel Integration, CRM

November 1, 2007




CREATIVE

Oh, the good old days of catalog production. Back in the day, designers, copywriters, art directors and photographers spent their workdays creating, well, catalogs. Their time was spent laying out pages, writing to line and character counts, and directing photo …

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In Catalog, Channel Integration

November 1, 2007




Print, Production, & Paper

Given that it has been three years since we last surveyed readers about all things print and production, it’s no surprise that there’s been a surge in the use of digital technology. Multichannel Merchant’s exclusive 2007 Benchmark Survey on Print, Production, & …

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In Catalog, Print Channel

November 1, 2007




LISTINGS

New lists
Foreclosure Review
This list contains entrepreneurs who purchased information about the real estate foreclosure market. These 88,613 individuals spent an average of $70.
Selections: Hotlines, gender, state/SCF/ZIP
Cost: $100/M
Contact: Geon Media Group, 801-619-7800 or www.geonmedia….

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In Data & Analytics, Lists & Data - Buisness

October 25, 2007




Country Walkers Covering More Ground

If you’re feeling the need to take a hike, Country Walkers has added to its already hefty list of trips. In its 2008 catalog mailed Sept. 4, the marketer of walking vacations introduced 13 new itineraries spanning four continents.
The 110-page book includes …

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In Catalog, Channel Integration

October 25, 2007




Multichannel Strategies for Cyber Mondays

Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as “the biggest online shopping day of the year.” DoubleClick Performics’ data indicates this is just the first of a …

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In Ecommerce, News

May 24, 2006




Live from Keynote Executive Summit 2006: The E-Commerce Evolution

New York—E-commerce and the way customers view e-commerce is evolving faster than ever before. For most customers, the days of dial-up, static pages, and bulky desktop computers are gone. Ben Rushlo, senior consulting manager at San Mateo, CA-based Keynote …

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In News, Webchannel

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