October 1, 2006




Going mobile

What marketing medium is smaller and more portable than a catalog yet nearly as sophisticated as a PC? A browser-equipped cell phone.
As Americans have grown increasingly attached to their cell phones, a plethora of mobile marketing opportunities are emerging. …

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In Channel Integration, Cross Channel

October 1, 2006




2006 Benchmark Report INFORMATION TECHNOLOGY

Here’s an encouraging statistic from Multichannel Merchant’s 2006 Information Technology Systems Benchmark Report: More than 70% of respondents said that upgrading systems was one of their most significant IT accomplishments of the past 12 months. Could it be that multichannel merchants are coming …

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In CRM, Operations & Fulfillment

October 1, 2006




Big on promos, low on volume

Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the books that arrived in the Catalog Tracker mailbox. Fifteen percent of the catalogs received …

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In Catalog, Channel Integration

October 1, 2006




Shiny New Penney

Five years ago J.C. Penney was a stodgy, tired department store chain that also had a Website and mailed a general merchandise “big book” catalog. Fast-forward to 2006 and Penney has been reborn as a fashion-forward apparel and home goods …

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In Channel Integration, Cross Channel

October 1, 2006




Building a targeted e-mail list

Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services provider Silverpop reports that 53% of marketers rank the task of developing a qualified e-mail list as their …

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In Channel Integration, Cross Channel

October 1, 2006




Conducting a Multichannel Creative Critique

When was the last time you critiqued your print catalog or considered the creative presentation of your Website? More important, do you typically consider the two channels as a whole?
Many multichannel marketers realize that the two media must work …

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In Channel Integration, Cross Channel

September 18, 2006




The Future of Insert Marketing, Part 2

In Part 1 of “The Future of Insert Marketing”, I described 11 trends worth looking at. Here are some additional reflections:
How do I bring down the cost of acquiring a customer when the next postage rate increase is already being debated? …

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In Channel Integration, Cross Channel

May 1, 2002




Artful Dodgers

Back in elementary school, I was forced to attend a class on something called “moral science.” It wasn’t religious instruction, exactly, but it did give you some very definite ideas about good and bad, right and wrong. Not only that, …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

April 30, 2002




Live from Government Affairs Conference: new privacy threats

(Direct Newsline) Washington–The privacy “bill of the hour” is a major issue for direct marketers, said H. Robert Wientzen, CEO of the Direct Marketing Association, speaking April 30 at the DMA’s 2002 Government Affairs Conference here.
The bill, a sweeping online privacy …

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In News

September 5, 2006




Future Trends in Interactive Marketing (and the Future is Now) – Part 2

Welcome to the second in our two-part series on Internet marketing and communication trends. Here we’ll look at another seven enhancements and improvements within the medium. For part one in the series, click here.
Community advertising Advertisers are finding …

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In Channel Integration, Cross Channel

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