March 21, 2006




Will $90 Million Make Google Click Fraud Go Away?

Google announced last week that it has reached a settlement with plaintiffs in one class-action lawsuit charging that the search engine giant has not policed its pay-per-click ad programs well enough to eliminate substantial fraud. But so far, the prospect …

More...

In Uncategorized

July 1, 2001




Don’t Forget Your Gloves

‘The faintest ink is stronger than the best memory’
One site visit brought me to a food distributor’s frozen warehouse in Florida. I had not thought to bring a coat — we were in Florida, after all. As we entered the …

More...

In Uncategorized

March 21, 2006




MCM Live Events

ACCM, the largest conference for Catalog, Internet and Multichannel Merchants attracts thousands of catalog, retail and e-commerce professionals. The comprehensive conference program covers all areas of the multichannel business and the exhibit hall features the latest ideas, products and solutions …

More...

In Uncategorized

March 20, 2006




Equipping Your Prospecting Toolbox

Response rates for mailings have continued to drop off during the past several years. With the large number of catalogs arriving in mailboxes each day, companies must develop a clear message with great creative in order to be noticed.
In …

More...

In Lists & Data - Buisness

March 15, 2006




Purchasing Pallet Rack as a Commodity—Part 1

In the 1980s and 1990s, many of the pallet rack manufacturers had large engineering departments to provide application engineering and project engineering for large systems they sold. The application engineers worked with the end users to determine which products best …

More...

In Uncategorized

March 14, 2006




Nine Simple Keys to Web Marketing Success for Catalogers

In the course of helping multichannel clients in highly sophisticated marketing programs, we inevitably find that they are omitting to do some very simple things that could significantly boost their online business.
Below are what we contend are the incontestable …

More...

In Webchannel

March 14, 2006




Ten Tips for Driving Website Traffic

By now you’ve read myriad surveys and studies showing that even consumers who don’t buy online use the Internet to research purchases. That means driving traffic to your Website is more important than once believed.
To that end, …

More...

In Webchannel

March 10, 2006




Has Search Outgrown Growth?

A reported 6,000 people attended last week’s Search Engine Strategies New York conference. Chances are, few of them traveled downtown to a Merrill Lynch analyst meeting taking place at the same time. They therefore didn’t hear Google chief finance …

More...

In Uncategorized

March 10, 2006




Jambo Jumps to the Page

Google has garnered a lot of ink for its apparent plans to grow beyond search and into other ad media, including offline channels. The company has tested newspaper ads for some of its AdSense marketers, just concluded a trial print …

More...

In Uncategorized

March 10, 2006




Honda Campaign Shows Elements of Style

Search marketing has been a direct-response medium pretty much since birth, for all the now-familiar reasons: It’s highly targeted, its performance is highly measurable, and search campaigns can be micromanaged to produce the best possible return on investment (ROI). …

More...

In Uncategorized

  1. 1
  2. ...
  3. 179
  4. 180
  5. 181
  6. 182
  7. 183
  8. 184
  9. 185
  10. ...
  11. 262