June 14, 2007




Hanna Andersson Sold, Again

Apparel marketer Kellwood Co. yesterday announced it is acquiring Hanna Andersson Corp. Kellwood will pay about $175 million for the children’s clothing cataloger/retailer; the transaction is expected to close by the end of the fiscal second quarter. Hanna Andersson …

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In Channel Integration, Cross Channel

June 14, 2007




Thalheimer Goes Solo

Richard Thalheimer is back in business. Less than a year after he was replaced as chairman/CEO of The Sharper Image Corp., Thalheimer has unveiled an e-commerce Website, RichardSolo.com. What is Richard selling solo? The same type of high-tech …

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In Channel Integration, Cross Channel

June 11, 2007




What Direct Merchants Can Learn From Direct Marketers

Multichannel merchants, flush with customer data, often find themselves paralyzed with too much information, too many ideas, and too little time and resources to use the wealth of information that lies within their customer files. While the most sophisticated direct …

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In Affiliate, Catalog

June 1, 2007




Taking It Out in the Trades

Business-to-business merchants traditionally reached out to prospects by advertising in the trade magazines their prospects read. And while this old-school method still works, marketing experts suggest updating a trade ad campaign with online advertising, e-mail newsletters, and value-ad deals ranging …

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In B2B, Channel Integration

June 1, 2007




Digital Signs of the Times

Take a walk around Times Square in New York and you’ll instantly see the power of digital signage. From virtual billboards to point-of-sale monitors, audio and video cry out to passersby. Combining sound and motion, digital signage is a living, …

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In Ecommerce

June 1, 2007




Listings

New lists
Eastern Mountain Sports Catalog Buyers
A retailer of outdoor gear and apparel, Eastern Mountain Sports recently launched a catalog, which has nearly 41,000 12-month buyers. These customers, 60% of whom are men, have an average age of 45 and a median …

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In Data & Analytics, Lists & Data - Business

June 1, 2007




Going Solo: Postcards and Solo Mailings

As catalogers struggle to deal with the new postal rates, there’s been a lot of talk about reduction: Many mailers plan to offset costs by reducing trim size, circulation, and page counts. But the rate hike may inspire one type …

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In Catalog, Data & Analytics

June 1, 2007




Exclusive Survey: After the Rate Case

Think of it as the catalogers’ equivalent of “first you get mad; then you get even.” When they learned, in late February, that the postal rates for Standard Mail flats were going to increase appreciably more than they’d anticipated, catalogers …

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In Catalog, Channel Integration

June 1, 2007




Revisiting Direct-to-Door Catalog Delivery

The May 14 postal rate hike may inspire some catalogers to consider alternate delivery options. At least that’s what one direct-to-door delivery service provider is hoping.
Jim Schell, president of San Antonio-based ADS Direct Media, says prospecting in a direct-to-door manner …

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In Catalog, Data & Analytics

June 1, 2007




Catalog Tracker: Volume Declines Continue

Forty percent of catalogers are considering cutting their overall circulation in response to last month’s postal rate hikes, according to an exclusive Multichannel Merchant survey (see “After the Rate Case” for details). But it appears that plenty of mailers had …

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In Catalog, Data & Analytics

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