December 1, 2007




LISTINGS

New lists
National Arbor Day Foundation Give-a-Tree Donors
This list of greeting-card buyers had trees planted in national forests in honor of card recipients. More than 67,000 donors who gave $15 to $100 in the past 12 months are listed.
Selects: Gender, source, state/…

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In Data & Analytics, Lists & Data - Buisness

December 1, 2007




Listing forward

Is the list business dead? Or, to put it more politely, is it still serving the needs of multichannel merchants? Some list firms have added modeling services. Many have embraced the Internet. At least one is working in direct response …

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In Affiliate, Data & Analytics

December 1, 2007




Deal making dwindles

If industry watchers were expecting a flurry of post-postal rate hike mergers and acquisitions, that hasn’t happened — at least not yet. The third quarter brought 13 deals, compared to 16 last year. And these weren’t distress deals, either.
“If you look at …

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In Channel Integration, Cross Channel

December 1, 2007




Children’s market growing up

From birth through their early teens, kids need a lot of stuff. The children’s catalog market includes clothing, home decor, toys, art supplies, educational games and books. And the list of goods parents need to buy keeps on growing.
According …

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In Catalog, Data & Analytics

December 1, 2007




Not a September to remember

Perhaps some catalogers extended their summer vacation. Catalog Tracker’s volume for September continued to fall, though not as much as in the previous two months.
In September, the service of Greenwich, CT-based list company Direct Media received 381 catalogs in its …

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In Catalog, Channel Integration

December 1, 2007




Movers & shakers

General merchant J.C. Penney Co. has hired Ruby Anik as senior vice president and director of brand marketing. Anik joins J.C. Penney from Best Buy, where she was most recently senior vice president, marketing communications and business operations.

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In Channel Integration, Cross Channel

November 16, 2007




More Growth Strategies for the Multichannel Merchant

As discussed a few weeks ago in Determining Your Areas of Growth, every cataloger should constantly look for the golden bullet to identify the best way to grow its revenues. We previously outlined one method to grow a company’s …

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In Channel Integration, Cross Channel

November 1, 2007




A SLOW START

Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat — they say that the warm weather in September and October suppressed sales.
Boston …

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In Channel Integration, CRM

November 1, 2007




CREATIVE

Oh, the good old days of catalog production. Back in the day, designers, copywriters, art directors and photographers spent their workdays creating, well, catalogs. Their time was spent laying out pages, writing to line and character counts, and directing photo …

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In Catalog, Channel Integration

November 1, 2007




Print, Production, & Paper

Given that it has been three years since we last surveyed readers about all things print and production, it’s no surprise that there’s been a surge in the use of digital technology. Multichannel Merchant’s exclusive 2007 Benchmark Survey on Print, Production, & …

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In Catalog, Print Channel

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