November 22, 2005




LookSmart’s 180 Degrees of Vertical Search

LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its contract with MSN in 2003, has launched 161 new vertical search sites for content in 13 “clusters” such as health, home, …

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November 17, 2005




‘Tis the Season for Giving

New York-based Spiegel is giving consumers the perfect reason to buy a $3,500 Louis Vuitton suitcase, an $1,800 Chanel camera bag, or a $1,400 Halston jacket encrusted with faux pearls: It’s for a good cause. The general merchandise mailer is donating the …

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November 14, 2005




Four Quick Tips for Making List Exchanges Work

Direct Media announced last week that the Alzheimer’s Association was no longer making its file available for rental. The nonprofit group is still making its file available on an exchange basis, however. Indeed, this sort of practice has become …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 14, 2005




How Nonprofits Can Boost List Revenue

Most not-for-profit organizations balk at the idea, but putting their list on the rental market is but one more way to raise revenue. For Mercy Home for Boys and Girls, “it was a decision that was years in the making, …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 9, 2005




Live from Ad:Tech: The Age of “Sisomo”

New York–Traditional direct marketers who believe a campaign’s success depends 80% on the offer and the people it reaches would have been hard pressed to find a point with which they could relate in the Monday afternoon keynote at this week’s …

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In News

November 7, 2005




InfoUSA Buys Millard Group

In perhaps its most significant acquisition yet in the consumer list marketplace, Omaha, NE-based InfoUSA acquired Peterborough, NH-based Millard Group on Nov. 4.
Millard’s list clients are predominantly consumer catalogs and magazines. In contrast, InfoUSA’s flagship division specializes in …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 5, 2005




InfoUSA Buys Millard Group

In perhaps its most significant acquisition yet in the consumer list marketplace, Omaha, NE-based InfoUSA acquired Peterborough, NH-based Millard Group on Nov. 4.
Millard’s list clients are predominantly consumer catalogs and magazines. In contrast, InfoUSA’s flagship division specializes in …

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In Data & Analytics, Lists & Data - Buisness

December 1, 2000




`How can I reduce chargebacks?’

This issue’s experts – Christopher Long of Order Trust, Kathleen Keller of Paymentech, and Tom Arnold of CyberSource – answer the question
Chargebacks – charges made by your bank against your merchant account when a customer disputes an item on …

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In Uncategorized

November 2, 2005




MSN AdCenter Makes An Entrance

Sometimes arriving late to the party has its advantages—especially if you’re hoping to make a big entrance. Microsoft’s MSN Search is a late entrant in the pay-per-click ad business; for years the search engine used someone else’…

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November 2, 2005




Bill Day, Adware’s Point Man for Reform

Adware faces a serious image problem that it wants to handle ASAP. It’s hardly a point of disagreement that many of the companies that produce the software that serves pop-up ads have behaved badly in the past, bundling their …

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