May 6, 2008




Don’t Give Up on Co-registration

Co-registration is working as an online customer acquisition tool in the world of magazine subscriptions, according to ePost Direct president Michelle Feit.
And if it works for that market, maybe direct merchants should piggyback their e-mail offers, she said last …

More...

In Catalog, Data & Analytics

May 6, 2008




Your Call Center is Web-Enabled, But What About Your Agents?

Your Call Center is Web-Enabled, But What About Your Agents?
By Penny Reynolds and Pamela Trickey Your call center is not just about handling phone calls. Today, customers demand the option to mix and match alternate communication channels based on …

More...

In Channel Integration, Cross Channel

May 1, 2008




Mind your Business

Granted, it’s not the sexiest product line. But Klein Tools has in 150 years built a solid business selling pliers, screwdrivers and other tools used by electricians and construction workers.
The only problem was that the marketer didn’t have much of …

More...

In CRM, Customer Relationship Management

May 1, 2008




Time for a Redesign?

When should you consider redesigning your catalog? The snap answer is when sales drop off dramatically. The smarter answer, of course, is before sales drop off. Even if your catalog’s sales are currently fine, you may still want to consider …

More...

In Catalog, Print Channel

May 1, 2008




New lists

Oprah Book Club Enthusiasts
The master file consists of 361,272 names including 208,417 mail order buyers sourced from Oprahsbookclub.com.
Seventy-three percent of club members are women, 45% have attended college and 21% have $100,000 or better household incomes. E-mail addresses and telephone numbers are …

More...

In Data & Analytics

May 1, 2008




Fewer February books received

Consumer spending was down in February, and so was the number of catalogs in the mail. Catalog Tracker, a service of Greenwich, CT-based list firm Direct Media, received 325 catalogs in February, down 4% from the 339 delivered to its mailbox in the …

More...

In Catalog, Data & Analytics

May 1, 2008




Celebrating our silver year

In some ways it’s hard to believe that this magazine is turning 25 this year. In other ways, it’s difficult to imagine the catalog — now the multichannel marketing — industry without us.
The catalog business has gone through some incredible changes since 1983 — …

More...

In Catalog, News

May 1, 2008




Letters

Seeing red over green groups
A growing number of direct marketers have taken notice of the DMA’s 2007 “Resolution Asserting Environment Leadership” and other efforts to raise public awareness about stewardship of our planet’s finite and renewable resources. But some environmental …

More...

In News

May 1, 2008




Gifts and collectibles names not so generous

The gifts and collectibles catalog segment lost about 650,000 names — roughly 3% — in 2007, according to New York-based media brokerage firm ParadyszMatera. As of the fourth quarter of 2007, the gifts and collectibles list universe was 21.2 million names.
Leading the pack once again is …

More...

In Catalog, Data & Analytics

April 28, 2008




Playboy Outsourcing Direct Business

Playboy Enterprises last month finalized a deal for eFashionSolutions to manage the company’s catalog and e-commerce operations of its retail brands–ShopTheBunny.com and PlayboyStore.com. EfashionSolutions is a full-service e-commerce provider for brands such as Rocawear, Ben Sherman, DKNY, …

More...

In Channel Integration, Cross Channel

  1. 1
  2. ...
  3. 180
  4. 181
  5. 182
  6. 183
  7. 184
  8. 185
  9. 186
  10. ...
  11. 297