July 1, 2006




Gender bender: mixed-apparel buyers show slip

With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs — those selling clothes for both men and women — account for about 26% of all consumer apparel catalog buyers on the market, according to New …

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In Channel Integration, Cross Channel

July 1, 2006




Benchmark: lists and circulation

There’s been a fair amount of tumult within the list industry recently (see “InfoUSA headline here tk,” page 7). But neither consolidation among providers nor the January postal rate increase seems to have led catalogers to pull back on circulation or …

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In Channel Integration, Cross Channel

July 1, 2006




E-commerce systems update

When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce applications to fully integrated order management and fulfillment systems designed to handle customers and orders seamlessly regardless of …

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In Channel Integration, CRM

July 1, 2006




Out with prepress, in with premedia

In the good old days — say, before 2004 — the prepress process was an unavoidable stop on the road to producing a printed catalog. Slow, cumbersome, and expensive, prepress required a high level of technical expertise and created extra steps and delays.

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In Print Channel

July 1, 2006




Spring doldrums

The sluggishness of spring fever seems to have infected the catalog industry. For the second month in a row, Catalog Tracker received fewer consumer books than it had for the same month last year. In April 2006, the service of Greenwich, …

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In Print Channel

July 1, 2006




Paradise found

The name Wayside Technology Group probably doesn’t ring a bell. But if you are a software professional or a longtime follower of the catalog industry, you may recognize the former name of the company: Programmer’s Paradise. Even as the Shrewsbury, …

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In Marketing

July 1, 2006




Surf’s up for Patagonia spin-off

Not more than 100 yards from Ventura, CA-based Patagonia’s headquarters is one of the premier right point breaks on the California coast, if not the entire Pacific. So it’s fitting that the manufacturer/marketer of outdoor apparel has launched a catalog …

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In Uncategorized

July 1, 2006




BLOGGED DOWN

Although the benefits of corporate blogs frequently make news in the business and mainstream media, survey respondents hadn’t yet embraced the technology — a slim 7% said their company operated a corporate blog. Furthermore, only 18% were considering starting a blog this year.

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In WEB CHANNEL: SEO/SEM, Webchannel

July 1, 2006




Is infoUSA taking over the world?

InfoUSA, is seems, is on a mission to consolidate the list management and brokerage industry. The Papillion, NE-based proprietary database compiler announced its acquisition of Hackensack, NJ-based Mokrynskidirect in May, just seven months after purchasing another major list firm, Peterborough, …

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In Data & Analytics, Lists & Data - Buisness

July 1, 2006




E-mail Marketing Myth #4: E-mail Requires Innovation Independence

For many years e-mail marketers were an organization’s designated renegades. While corporate marketing built the brand, these small groups of interactive pioneers did their “e-mail thing” – building innovative marketing, service, and lifecycle communications around customer needs. They were often …

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In Channel Integration, Data & Analytics

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