March 1, 2006




Pulling the trigger

Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card applications, the music-club invites, and the magazine subscription offers.
The companies behind these offers understand …

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In Channel Integration, Cross Channel

March 1, 2006




The goods on Goodmail

Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity.
The cofounder/CEO of Goodmail Systems says he’s only trying to help commercial bulk e-mailers attain higher open rates while allowing consumers to …

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In Email, Webchannel

March 1, 2006




Office supplies market hard at work

Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily during the past few years. New York-based media brokerage services firm ParadyszMatera estimates that the …

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In Channel Integration, Cross Channel

March 1, 2006




Movers & shakers

Bensalem, PA-based plus-size women’s clothing merchant Charming Shoppes has appointed Michael W. Luce to its board of directors. Luce is the president of cataloger Plow & Hearth.
Office supplies cataloger/retailer Staples has named Carole Johnson senior vice president of advertising. …

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In Uncategorized

March 1, 2006




A lucky 13 deals for the fourth quarter

The fourth quarter is rarely a hotbed of mergers and acquisitions activity, and the final three months of 2005 was no exception: Just 13 deals took place. Still, that’s a slight improvement from the previous fourth quarter, when only 11 deals went down.
“…

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In Uncategorized

March 1, 2006




New lists

Birthdayz by Shindigz
Nearly 19,000 consumers have purchased birthday-party supplies from the Birthdayz by Shindigz catalog or Website during the past year. Customers, 79% of whom are female, spent an average of $109 an order.
Cost: $95/M
Selects: SCF, state, zip, gender, product, …

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In Uncategorized

March 1, 2006




New list management

Adirondack Direct
During the past 12 months more than 25,000 business, government, church, and institutional buyers have purchased furniture from cataloger Adirondack Direct. Customers spent an average of $350 an order.
Cost: $105/M
Selects: SCF, zip, state, gender, type of product, business address, …

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In Uncategorized

March 1, 2006




Anticlimactic end to 2005

Between November and December, the number of consumer catalogs received by Catalog Tracker declined sharply — much more sharply than it had the previous year. This past December the service of Greenwich, CT-based marketing services provider Direct Media logged in 300 catalogs, …

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In Lists & Data - Business-14-05-2013, Print Channel

March 1, 2006




Keeping tabs on Internet ads

Network advertising affords companies the opportunity to have their ads placed throughout the Web. The advantages of network advertising are many. Not only do they provide greater reach, enabling you to purchase ads across many sites with the simplicity of …

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In Webchannel

February 28, 2006




Four Steps to “Web Enable” Your Contact Center Staff

Customers who interface with contact centers are no longer satisfied using the phone or fax to communicate with your company and demand the option to mix and match alternate channels based on type of contact, situation, and personal preference.
Many …

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