June 1, 2007




Going Solo: Postcards and Solo Mailings

As catalogers struggle to deal with the new postal rates, there’s been a lot of talk about reduction: Many mailers plan to offset costs by reducing trim size, circulation, and page counts. But the rate hike may inspire one type …

More...

In Catalog, Data & Analytics

June 1, 2007




Exclusive Survey: After the Rate Case

Think of it as the catalogers’ equivalent of “first you get mad; then you get even.” When they learned, in late February, that the postal rates for Standard Mail flats were going to increase appreciably more than they’d anticipated, catalogers …

More...

In Catalog, Channel Integration

June 1, 2007




Revisiting Direct-to-Door Catalog Delivery

The May 14 postal rate hike may inspire some catalogers to consider alternate delivery options. At least that’s what one direct-to-door delivery service provider is hoping.
Jim Schell, president of San Antonio-based ADS Direct Media, says prospecting in a direct-to-door manner …

More...

In Catalog, Data & Analytics

June 1, 2007




Catalog Tracker: Volume Declines Continue

Forty percent of catalogers are considering cutting their overall circulation in response to last month’s postal rate hikes, according to an exclusive Multichannel Merchant survey (see “After the Rate Case” for details). But it appears that plenty of mailers had …

More...

In Catalog, Data & Analytics

June 1, 2007




Resource Guide: Enterprise Content Management Solutions

Digital content management is so 20th century. Just as online marketing has given way to Web 2.0, digital content management has evolved into enterprise content management, or ECM.
ECM encompasses the technologies used to manage the complete lifecycle of information content: …

More...

In Channel Integration, CRM

May 29, 2007




Calculating the High Cost of Employee Turnover

What does it cost you every time you lose a valued employee? Have you considered all the factors (hard dollars, soft dollars, direct costs, indirect costs) you should include? If you haven’t, then it will be very difficult to assess …

More...

In Contact Center, Operations & Fulfillment

May 23, 2007




9 Questions for Choosing the Right Home-Agent Provider, Part One

Have you ever wished you didn’t have to commute to work? Have you ever craved a quiet workspace with minimal distractions? How about the flexibility to work the hours you choose? Imagine how productive and inspired you’d be …

More...

In Channel Integration, Contact Center

May 23, 2007




Live from ACCM: Hitting the Moving Customer Acquisition Target

Boston–With more prospecting channels available to multichannel merchants, deciding how to allocate your customer-acquisition funds is “a moving target,” said Rob Chapman, Internet marketing manager for gifts and housewares cataloger Miles Kimball. How to keep hitting that target was the …

More...

In Channel Integration, Cross Channel

May 19, 2007




No Surprise: For ACCM Attendees, Postal Costs Are Top of Mind

You don’t need to be a Mensa member to have figured out that last week’s postal rate increase is a pressing concern for catalogers—and for attendees of this year’s Annual Conference for Catalog & Multichannel Merchants (ACCM). …

More...

In Catalog, Data & Analytics

May 19, 2007




What’s New in the ACCM Exhibit Hall

We can’t possibly list all the products, services, and upgrades being introduced in the Exhibit Hall at this year’s ACCM. But here’s a selection of the new and the notable:
* A joint venture of VPiColor and Lexigraph, …

More...

In News

  1. 1
  2. ...
  3. 180
  4. 181
  5. 182
  6. 183
  7. 184
  8. 185
  9. 186
  10. ...
  11. 286