September 5, 2006




Future Trends in Interactive Marketing (and the Future is Now) – Part 2

Welcome to the second in our two-part series on Internet marketing and communication trends. Here we’ll look at another seven enhancements and improvements within the medium. For part one in the series, click here.
Community advertising Advertisers are finding …

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In Channel Integration, Cross Channel

September 1, 2006




Volume slip-sliding away

Catalog Tracker received 265 consumer catalogs in June — nearly 6% fewer than the 281 catalogs received in June 2005. It was the fourth month in a row that the service of Greenwich, CT-based list services firm Direct Media posted a year-over-year decline in the …

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In Catalog, Data & Analytics

September 1, 2006




MULTICHANNEL INVENTORY: What You Need to Know

It sounds like a sci-fi trilogy: Past, present, and future merge to provide a single, optimal inventory experience. Multichannel merchants manage inventory seamlessly throughout major business processes and across channels in order to find the perfect balance between customer service …

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In Catalog, Channel Integration

August 26, 2006




Future Trends in Interactive Marketing (and the Future is Now) — Part 1

Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to …

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In Channel Integration, Cross Channel

August 24, 2006




Canada Post to Launch Look Book

The catalog division of Toronto-based Canada Post is launching the Look Book, a catalog of catalogs from U.S. and Canadian merchants. Participating merchants are a diverse bunch; they include Canadian retail chain Ben Moss Jewellers, lingerie cataloger Bra Smyth, …

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In Data & Analytics, International

August 21, 2006




List Leaders Debate InfoUSA

Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn’t stop his colleagues from discussing Donnelley and its parent company, infoUSA.
Mallin’s boss, infoUSA chairman …

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In Channel Integration, Cross Channel

August 9, 2006




Live from eTail 2006: Never Too Late to Innovate

Philadelphia—No matter how long you’ve been successful at something, it’s never too late to innovate. Case in point: Amazon.com’s Search Inside feature, which enables site visitors to search for specific words and phrases within the …

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In News

August 2, 2006




Proper Sizing in Practice

A company recently completed an analysis of its pick location sizes and estimated that it could dramatically cut its labor costs.
Its distribution center was filled entirely with reserve racking.
Pick locations were at the bottom level of the reserve …

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In Uncategorized

August 1, 2006




New lists

PennWell’s Fire Database
Nearly 219,000 firefighters and other fire service professionals are on this file, a combined database of subscribers to PennWell’s Fire Engineering and Fire EMS magazines and buyers of books on related topics.
Cost: $135/M
Selects: SCF, state, zip, …

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In Uncategorized

August 1, 2006




Are you experiential?

The little girls who arrive at American Girl Place dressed like the dolls they hold in their arms show what’s possible when merchants take an experiential approach to retailing, experts say.
In addition to museumlike displays of the upscale dolls …

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In Uncategorized

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