May 22, 2006




Data Strategies: Six Steps for Defining Growth Strategies

You attend a lot of meetings. The question always come up, “How are we doing?” And it’s easy to answer with vague comparisons while shuffling through papers with the hope that other attendees aren’t asking prepared questions. Sound …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

May 12, 2006




New Spin-off from Black Box

With its newest spin-off catalog, Multimedia and Networking Solutions, Pittsburgh-based Black Box Corp. targets users of digital signage and other multimedia presentation products. The just-released, 128-page catalog offers networking technologies as well as plasma and LCD screens, high-resolution scalers, and …

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In News

May 11, 2006




Big Changes at Yahoo!, Big Commitments from Microsoft

It’s been a big week for two of the Big Three search engines. On May 4, Microsoft held its annual MSN Strategic Account Summit in Redmond WA, where Microsoft CEO Steve Ballmer reaffirmed plans to spend $1.1 billion in research and …

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In WEB CHANNEL: SEO/SEM

May 11, 2006




MultiChannel Integration 101

Most integration strategies start at the wrong end of the business. We have been trained to always start at the beginning with marketing and sales. Starting at the back end is counter-intuitive. After all, sales have to happen before fulfillment. …

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In Channel Integration

May 9, 2006




ACCM Show Daily: What’s News in the Exhibit Hall Part 2

As noted in yesterday’s Show Daily, a number of exhibitors are unveiling products, upgrades, and services at this year’s ACCM. Here, just a few of the new offerings:
* Broomfield, CO-based database marketer Abacus (booth #623) unveiled its new brand …

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In News

May 8, 2006




Rappaport: List Brokers Need to Communicate Better, Offer More

List brokers need to play a more strategic role with their clients, and communicate that role better, if they want to survive in the ever-evolving field, ALC chairman/CEO Donn Rappaport said at his company’s annual For Brokers Only luncheon …

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In Lists & Data - Buisness

May 3, 2006




Sizing + Storage + Velocity = Inventory Slotting Success

The following article represents findings from a recent teleconference conducted by Steve Trommer, vice president at Trommer and Associates, an Akron, OH-based facility planning company, who described the methods used for effective slotting or profiling prasctices.
The purpose of profiling, …

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In Uncategorized

May 2, 2006




Thinking Outside of the “Book”

As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today’s dynamic marketplace means you have more access to more potential buyers via the Web and stores and print—…

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In Channel Integration, Cross Channel

May 1, 2006




It’s a jungle in the DC

Did you hear the one about the guy who attended an industry conference and a reality television show broke out? That’s what happened during “60 Ideas in 60 Minutes: Fulfillment ‘Survivor’ Style,” a session at last month’s National Conference on Operations and …

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

May 1, 2006




Beyond the basic model

Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases, the types of models and the variables available have become more numerous and sophisticated.

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In Channel Integration, Cross Channel

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