December 1, 2005




Building a Better SHOPPING CART

Shopping-cart abandonment is as old as e-commerce itself. Web merchants have battled the problem largely by redesigning their forms or by streamlining the so-called user experience and cutting the number of pages a customer must go through to complete a …

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In Webchannel

December 1, 2005




LISTINGS

New lists
Limoges Jewelry Masterfile
More than 426,000 consumers have purchased value-priced jewelry from Limoges Jewelry during the past year. Customers, 95% of whom are women, have an average household income of $37,000; they bought via direct mail, space advertising, catalogs, and other …

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In Uncategorized

December 1, 2005




CRITICAL ISSUES & TRENDS

It’s enough to make you break out into a chorus of “Happy Days Are Here Again”: An impressive 74% of respondents to Multichannel Merchant’s 2005 Benchmark Survey on Critical Issues and Trends reported that their companies had met or exceeded profit goals …

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In Channel Integration, Cross Channel

December 1, 2005




More volume, more offers

As the holiday shopping season geared up, Catalog Tracker saw a modest increase in year-over-year mailbox volume. In September the service of Greenwich, CT-based list services firm Direct Media received 453 consumer catalogs, a 2% increase from the 444 received the previous September.

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In Print Channel

December 1, 2005




Movers & shakers

Quincy, MA-based women’s apparel cataloger/retailer J. Jill Group has named Lisa Bayne executive vice president/chief marketer. She was previously senior vice president, brand for The Gymboree Corp.
Mike Akers has joined Knoxville, TN-based sports-equipment cataloger Power Systems as …

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In Uncategorized

December 1, 2005




Food, glorious food catalogs

From soup to nuts — literally: If it’s edible, it’s sold via catalog. And apparently consumers have a healthy appetite for buying food remotely. New York-based media brokerage services firm ParadyszMatera puts the active 12-month buyers universe for food catalogs at 8.94 …

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In Lists & Data - Business-14-05-2013, Print Channel

November 30, 2005




Catalogs as Portal: Why You Should Keep On Mailing

Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular (and as shopping as a leisure …

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In Channel Integration, Cross Channel

November 28, 2005




Black Friday Postmortem

Now that the takings from the first post-Thanksgiving weekend have been tallied, the question is: Did the holiday shopping season get off to a good start?
The answer depends on whom you ask.
According to AP, shoppers did indeed cram …

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In Uncategorized

November 22, 2005




LookSmart’s 180 Degrees of Vertical Search

LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its contract with MSN in 2003, has launched 161 new vertical search sites for content in 13 “clusters” such as health, home, …

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In Uncategorized

November 17, 2005




‘Tis the Season for Giving

New York-based Spiegel is giving consumers the perfect reason to buy a $3,500 Louis Vuitton suitcase, an $1,800 Chanel camera bag, or a $1,400 Halston jacket encrusted with faux pearls: It’s for a good cause. The general merchandise mailer is donating the …

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In Uncategorized

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