March 1, 2006




Keeping tabs on Internet ads

Network advertising affords companies the opportunity to have their ads placed throughout the Web. The advantages of network advertising are many. Not only do they provide greater reach, enabling you to purchase ads across many sites with the simplicity of …

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In Webchannel

July 1, 2001




Don’t Forget Your Gloves

‘The faintest ink is stronger than the best memory’
One site visit brought me to a food distributor’s frozen warehouse in Florida. I had not thought to bring a coat — we were in Florida, after all. As we entered the …

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In Uncategorized

February 28, 2006




Four Steps to “Web Enable” Your Contact Center Staff

Customers who interface with contact centers are no longer satisfied using the phone or fax to communicate with your company and demand the option to mix and match alternate channels based on type of contact, situation, and personal preference.
Many …

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In Uncategorized

February 28, 2006




The ABCs of “Click to Call”

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does …

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In CRM

February 27, 2006




What Are Your Consumers Saying About You?

This article is the first in a series on e-mail marketing and list strategies by Katie Cole, Ph.D., vice president of research and analytics for Merkle|Quris, the e-mail marketing agency of Merkle. You can contact Cole at kcole@…

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In Lists & Data - Buisness

February 24, 2006




A Look behind the Online Ad Numbers

The rise of online marketing has brought trailing after it another corresponding increase—in the number of studies produced about online marketing. Some of these are virtually interchangeable; others stand out for their grandiose forecasts, which often turn out to …

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In Uncategorized

February 24, 2006




Podcast Networks Are Coming into Bloom

Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year. Others might have decided there was something to this podcast thing when …

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In Uncategorized

February 22, 2006




SuperPages, Ten Years After

The Internet passed one of those mini-milestones in January when SuperPages.com, the online directory and search service owned by Verizon, celebrated its tenth year of doing business on the Internet.
Like most ten-year-olds, the company used the occasion to …

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In Uncategorized

February 22, 2006




Kanoodle Offers Cookies and a Slice of the Pie

If you pressed them, most bloggers would probably say that they maintain their online Web diaries primarily as a labor of love. Most of the 28.3 million blogs now out there grew out of someone’s gut sense that the world …

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In Uncategorized

February 10, 2006




Google’s Catch-and-Release of a Few Black Hats

Google made a couple of high-profile spam arrests in the last week, blocking the German Web site for automaker BMW and office-product manufacturer Ricoh from its search index for a few days after it detected the sites using spam techniques.

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