July 11, 2005




Four Steps to Profitable Personalization

In today’s world of e-mail, text messages, and other emerging communications technologies, getting a person’s attention is an increasingly difficult challenge. With so many messages being thrown at them, people are less likely to respond to a “Hey …

More...

In Uncategorized

July 5, 2005




Words of Wisdom from…The Company Store’s Rebecca Ackerman

Rebecca Ackerman, vice president of marketing for home décor cataloger The Company Store, was among the panelists participating in last week’s Multichannel Marketing Day. The half-day event was produced by MULTICHANNEL MERCHANT and sister magazine “Direct” and sponsored …

More...

In Uncategorized

July 1, 2005




TUNING IN

Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many marketers feel that their product line won’t support a DRTV or radio promotion; they’re also uncertain about which …

More...

In Channel Integration, Cross Channel

July 1, 2005




Movers & shakers

Hampstead, MD-based men’s apparel cataloger/retailer Jos. A. Bank Clothiers promoted James Thorne from vice president/general merchandise manager to senior vice president of inventory management and planning. He will be responsible for overseeing the company’s continued store growth, including …

More...

In Uncategorized

July 1, 2005




LISTINGS

New lists
Prairie Home Companion Catalog
A complement to Garrison Keillor’s Prairie Home Companion public-radio show, the Prairie Home Companion Pretty Good Goods catalog has 30,000 12-month buyers. Customers, who are primarily 40-60 years old with income of more than $75,000, spend …

More...

In Uncategorized

July 1, 2005




Men’s apparel + women’s apparel = growth

The number of 12-month women’s apparel catalog buyers may be declining (see “Women’s apparel universe now on the wane,” January issue), but mixed-gender apparel books are gaining in popularity. According to New York-based media brokerage services firm ParadyszMatera, the names …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

July 1, 2005




It’s raining discounts

In “Sales up, but what about profits?” (left), a rise in first-quarter revenue among b-to-b merchants is credited in part to “a fundamentally strong U.S. economy.” But judging from the contents of Catalog Tracker’s mailbox in April, some mailers …

More...

In Lists & Data - Business-14-05-2013, Marketing

July 1, 2005




Reducing shipping costs

We live in what may be dubbed, to use a cliché, the Information Age. No matter what you’re looking for, whether it’s advice on your love life or products to streamline your operation, you’re likely to find it somewhere, often …

More...

In CROSS CHANNEL: Package Delivery/Distribution, Operations & Fulfillment

June 30, 2005




Live from DMDNY: USPS Gives Marketers a “Leg Up”

New York–Postmaster General and native New Yorker Jack Potter seemed right at home during his Wednesday lunchtime keynote address at the DM Days New York conference here. But after taking a few humorous jabs at the local tabloids, Potter discussed …

More...

In News

June 28, 2005




Integration: The Multichannel Marketer’s Byword

“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.
“Integrating the …

More...

In Channel Integration, Marketing

  1. 1
  2. ...
  3. 181
  4. 182
  5. 183
  6. 184
  7. 185
  8. 186
  9. 187
  10. ...
  11. 250