October 1, 2007




Did July mailings go on holiday?

If the numbers reported by Catalog Tracker are any indication, catalogers are officially mailing less. In July, the service of Direct Media had just 206 catalogs in its mailbox, down from 286 in July 2006 — 28% books.
That follows a decrease in catalogs received …

More...

In Catalog, Data & Analytics

October 1, 2007




Home, sweet home merchants

There’s no place like the home market, or multichannel purveyors of furnishings, linens, floor and window coverings, tableware, and kitchen items. The king of this category is Williams-Sonoma, which includes the numerous Pottery Barn titles and West Elm. Home Depot, …

More...

In Channel Integration, Cross Channel

September 12, 2007




Recent China Manufacturing Issues Highlight Importance of Import Safety

Recent waves of import product bans, alerts, recalls, and news headlines have generated consumer shock around the world. The global media frenzy impacts all companies that source products abroad for domestic consumption by challenging their import safety practices.
The torrential …

More...

In Operations & Fulfillment

September 10, 2007




The Pitfalls of E-mail Marketing

E-mail marketing gets a bad rap. The controversy about e-mail marketing is a quagmire that leaves many business owners in confusion in its wake.
According to a recent study by the Direct Marketing Association, e-mail marketing delivers the highest return …

More...

In Data & Analytics, Ecommerce

September 1, 2007




From Fido and Fluffy to frogs and ferets

Pets inhabit 71.1 million, or 63%, of U.S. households, according to the 2007-2008 National Pet Owners Survey by the American Pet Products Manufacturing Association. The most popular by far are cats and dogs, though many people count birds, fish, reptiles and …

More...

In Channel Integration, Cross Channel

September 1, 2007




22nd ANNUAL MULTICHANNEL MERCHANT AWARDS

In celebrating this year’s crop of Multichannel Merchant Award winners, one thing is clear: As sophisticated as our industry has become during the past two decades, excellence in multichannel marketing is all about nailing the basics.
Every year we try …

More...

In Affiliate, Channel Integration

September 1, 2007




Raw description is no longer in

Each year, scanning through the winning catalogs representing the best of the best at the annual Multichannel Merchant Awards, we look for a thread — make that a rope. The rope supposedly ties together these superb examples of cataloging, whether in …

More...

In Catalog, Print Channel

September 1, 2007




14 done deals in 2Q

While the 14 transactions that took place during the second quarter was an improvement over the seven deals for the first quarter of 2007, that’s down from the period last year. For he second quarter of 2006, 19 industry deals were recorded.
Most of …

More...

In Catalog, Channel Integration

September 1, 2007




LISTINGS

New lists
Telecom and Wireless Trade Magazine Subscribers
Netline Corp. offers seven new subscriber files sourced from its Tradepub.com division. One lists 131,259 subscribers to publications in the telecom and wireless industries, including 25,000 with e-mail addresses. Others target subscribers to …

More...

In Data & Analytics, Lists & Data - Business

September 1, 2007




Catalog mail slows to a crawl

June is generally a slow month for catalogers, but this year Catalog Tracker saw it as even slower than usual. Perhaps it’s a sign of tighter mailings as a result of the May postal increase, but the service of Direct …

More...

In Catalog, Data & Analytics

  1. 1
  2. ...
  3. 181
  4. 182
  5. 183
  6. 184
  7. 185
  8. 186
  9. 187
  10. ...
  11. 290