August 1, 2006




First-quarter sales up, profits not

Of the 12 publicly traded consumer merchants tracked by Multichannel Merchant, all but three showed increases in first-quarter sales. And for most of those companies, the growth was in the double digits.
“Multichannel merchants experienced significant increases in revenue this quarter …

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In Uncategorized

August 1, 2006




A data match made in heaven

Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data on Joe and Ted, the company can see that the amount of money they spent is …

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In Channel Integration, Cross Channel

August 1, 2006




Same promotions, different May

May 2006 was almost a carbon copy of May 2005 as far as Catalog Tracker was concerned. This past May the service of Greenwich, CT-based list services provider Direct Media received 357 consumer catalogs — just one shy of the 358 received in May 2005, though 6% …

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In Print Channel

March 1, 2002




Letting Go

The changes in economic and social conditions in the past year have been accompanied by significant contractions in staffing levels in organizations of all sizes. Things can go particularly sour during the layoff process if management doesn’t give clear, credible …

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In Uncategorized

July 19, 2006




Clapper Databases, the Metaverse, and the Future of Direct Marketing

Back in the 1980s, industry consultant Don Libey recalls he told a group of direct marketers about this up-and-coming medium called the Internet and how it would change everything everyone had ever learned about the tactic… and he was laughed …

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In Channel Integration, Cross Channel

July 17, 2006




Custom Prospect Databases: A Revolution, Not an Evolution

Consumer prospect databases have the potential to profoundly change the direct marketing industry in ways we might never have imagined or perhaps thought possible. In this, the first of a four-part series for MULTICHANNEL MERCHANT’S LIST & DATA STRATEGIES, we’…

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In Catalog, Channel Integration

July 13, 2006




Sports Collectible Site Powers up Major League Search

Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that’s a good thing, the same can be said of companies: sometimes …

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In WEB CHANNEL: SEO/SEM

July 6, 2006




Pay-per-call Breaks Out

No firm results to speak of yet about advertisers’ take-up of pay-per-call and click-to-call solutions, but there can be no doubt that on the supply side of the equation, making a direct phone connection between marketers and the audiences they …

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In WEB CHANNEL: SEO/SEM

July 6, 2006




Auto Sites Feed Some Gas to Online Marketing

The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 …

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In WEB CHANNEL: SEO/SEM

July 6, 2006




Search Sophistication on the Upswing

Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools.
Those are some of the top-line findings of the latest survey by JupiterResearch …

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In WEB CHANNEL: SEO/SEM

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