September 1, 2004




19 ANNUAL Catalog Awards

GOING FOR THE GOLD
There’s always excitement in the air during an Olympic year, but at Catalog Age we have an Olympics of sorts every year: the Annual Catalog Awards. And just as the athletes in Athens have been training …

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In Uncategorized

April 22, 2008




Red Envelope Files Chapter 11, Finds a Buyer

Less than two weeks after MULTICHANNEL MERCHANT reported that Red Envelope was in talks with two potential buyers, the San Francisco-based gifts cataloger has filed for Chapter 11 bankruptcy protection. Red Envelope filed a voluntary petition for relief under Chapter 11 of …

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In Channel Integration, Cross Channel

April 9, 2008




Is This the End for Red Envelope?

Red Envelope warned in February that it had only enough money to operate the business through June. Now it doesn’t appear the gifts cataloger will last through April.
Or for that matter, is Red Envelope already in the past …

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In Catalog, Channel Integration

April 1, 2008




Taking to the great outdoors

It appears more consumers are embracing outdoor activity. Or at least they’re dressing the part.
In the fourth quarter of 2007, there were 10.6 million names in the outdoors and recreation segment, according to New York-based media brokerage firm ParadyszMatera. That’s up 5.6%, …

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In Catalog, Data & Analytics

April 1, 2008




THE AGE OF EXPERIENTIAL

When merchants talk about experiential marketing, they’re usually referring to stores and how to get customers engaged in the products and the brand once they walk in the door. Can you provide the same “experience” in a print catalog or …

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In Catalog

April 1, 2008




LISTINGS

New lists
Celebrate Express Files
The party retailer has released a corporate master file of 843,031 12-month buyers who bought party supplies and costumes. Customers typically are 25-45 years old with an annual household income of more than $100,000.
Selects: (depending on …

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In Data & Analytics, Lists & Data - Business

April 1, 2008




A surprising lift in January

Consumers may be buying less in the tight economy, but you can’t say catalogers weren’t trying. Catalog Tracker received 353 catalogs in January, up 11% from the 317 delivered to its mailbox in the same month of 2007.
But according to the service of …

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In Channel Integration, Cross Channel

March 27, 2008




Fulfillment Workers Sue BlueSky Brands

Nearly two weeks since BlueSky Brands closed its doors, the catalog holding company has yet to file for Chapter 11 bankruptcy protection—or respond to any media requests. But there has been some activity at BlueSky’s third-party fulfillment arm AB&…

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In News, Operations & Fulfillment

March 10, 2008




Want to Rent Lists? See a Broker

Sure, you can find your own lists. You can go online, make calls or go to the reference desk at your public library for an old copy of SRDS. Those resources can be valuable—in the right hands.
But how …

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In Catalog, Data & Analytics

March 6, 2008




The Importance of Import Safety

Fueled by the media frenzy about the many product safety problems with imports, 2007 was truly ”the year of the recall.” And if you want to avoid such import disasters, “the time to act is now,” says Despina Keegan, senior trade …

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In Operations & Fulfillment

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