August 2, 2005




Brady Acquires Thai Business

Hoping to further augment its presence in Thailand, Milwaukee-based Brady Corp. acquired Thailand-based Technology Print Supplies and its sister company Technology and Supply Media Co. Terms of the transaction were not disclosed.
Both of the acquired companies manufacture and supply …

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In News

August 1, 2005




Not Enough Marketers Track Customer Acquisition Costs

The following is an excerpt from the Direct Marketing Association’s 2005 Customer Prospecting and Retention Report. David Shepard, president of Dix Hills, NY-based David Shepard Associates, developed and analyzed the results for the DMA. To learn more about the report, visit …

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In Uncategorized

August 1, 2005




Co-ops kick it up a notch

Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage of their prospecting, but they’re also turning to the databases for help enhancing the performance of their …

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In Channel Integration, Cross Channel

August 1, 2005




First-quarter profits lag behind sales

The first quarter of 2005 proved to be a mixed bag for the publicly traded consumer mailers tracked by Multichannel Merchant.
Sales were strong for the quarter, just as they were in first quarter of 2004. In fact, all but three of …

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In Uncategorized

August 1, 2005




New lists

Scientific American Mind
A new quarterly magazine from the editors of Scientific American, Scientific American Mind looks at breakthroughs in psychology, neuroscience, and related fields. It has 11,000 active U.S. subscribers.
Cost: $105/M; catalog rate, $75/M
Selects: state, SCF, zip, …

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In Uncategorized

August 1, 2005




Steering them to the stores

As much as marketers today are urged to be “channel agnostic,” one has to respect certain differences among promotional media. Take the differences between a mail order catalog and a catalog traffic driver. The goal of the former is to …

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In Uncategorized

August 1, 2005




Speaking to the Hispanic market

Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans — one in seven — are Hispanic. And according to the Selig Center for Economic Growth at the University of Georgia, that does not …

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In Channel Integration, Cross Channel

August 1, 2005




Gaiam to acquire Good Times Entertainment

A day after Good Times Entertainment filed for Chapter 11 Bankruptcy Protection in the Southern District of New York on July 11, $96.7 million Broomfield, CO-based manufacturer/marketer Gaiam signed a definitive agreement to acquire the New York-based video and DVD company for $40 …

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In Uncategorized

August 1, 2005




S&H still a popular giveaway

What’s most striking about Catalog Tracker’s findings for May isn’t that year-over-year volume has declined for the fourth month in a row. Rather, it’s that the percentage of catalogs offering free shipping and handling remains so high.
In May 2005, Catalog …

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In Print Channel

August 1, 2005




The incredible shrinking woodworkers universe

To those who don’t know a wing nut from a cashew nut, all tools are alike. Not so for woodworkers. Running the gamut from cabinetmakers to scrollsaw hobbyists, woodworkers can buy their hardware, hand tools, power tools, and project patterns …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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