November 14, 2005




How Nonprofits Can Boost List Revenue

Most not-for-profit organizations balk at the idea, but putting their list on the rental market is but one more way to raise revenue. For Mercy Home for Boys and Girls, “it was a decision that was years in the making, …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 9, 2005




Live from Ad:Tech: The Age of “Sisomo”

New York–Traditional direct marketers who believe a campaign’s success depends 80% on the offer and the people it reaches would have been hard pressed to find a point with which they could relate in the Monday afternoon keynote at this week’s …

More...

In News

November 7, 2005




InfoUSA Buys Millard Group

In perhaps its most significant acquisition yet in the consumer list marketplace, Omaha, NE-based InfoUSA acquired Peterborough, NH-based Millard Group on Nov. 4.
Millard’s list clients are predominantly consumer catalogs and magazines. In contrast, InfoUSA’s flagship division specializes in …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 5, 2005




InfoUSA Buys Millard Group

In perhaps its most significant acquisition yet in the consumer list marketplace, Omaha, NE-based InfoUSA acquired Peterborough, NH-based Millard Group on Nov. 4.
Millard’s list clients are predominantly consumer catalogs and magazines. In contrast, InfoUSA’s flagship division specializes in …

More...

In Data & Analytics, Lists & Data - Buisness

November 2, 2005




MSN AdCenter Makes An Entrance

Sometimes arriving late to the party has its advantages—especially if you’re hoping to make a big entrance. Microsoft’s MSN Search is a late entrant in the pay-per-click ad business; for years the search engine used someone else’…

More...

In Uncategorized

November 2, 2005




Bill Day, Adware’s Point Man for Reform

Adware faces a serious image problem that it wants to handle ASAP. It’s hardly a point of disagreement that many of the companies that produce the software that serves pop-up ads have behaved badly in the past, bundling their …

More...

In Uncategorized

November 1, 2005




DC equipment: no surprises

Although distribution centers have made quantum leaps in technology during the past few years, their material handling equipment has remained pretty much the same. That is the unequivocal conclusion of a survey of several hundred warehousing professionals conducted by Raleigh, …

More...

In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

November 1, 2005




Movers & shakers

Salt Lake City-based Mrs. Fields Famous Brands announced that Greg Berglund has joined the company as president of Mrs. Fields Gifts, a wholly owned subsidiary of the company. Berglund had been senior vice president/general manager of Disney Direct Marketing …

More...

In Uncategorized

November 1, 2005




Read all about it: book, music, and video buyers

When you’re talking about direct marketers of books, music, and video, Amazon.com is probably the first merchant that comes to mind. But though Amazon and, to a lesser extent, multichannel merchant Barnes & Noble radically altered the book/music/video (…

More...

In Lists & Data - Business-14-05-2013, Print Channel

November 1, 2005




Seeing signs of Santa

In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill accessories in preparation of the big Labor Day cookout. But as far as consumer …

More...

In Marketing, Print Channel

  1. 1
  2. ...
  3. 181
  4. 182
  5. 183
  6. 184
  7. 185
  8. 186
  9. 187
  10. ...
  11. 256