October 12, 2005




Five Tweaks to Boost Online Conversion Rates

At this point it’s probably too late to implement a big Website redesign or add fancy functionality to your site in time for the Christmas shopping season. But according to Mark Wachen, CEO of New York-based technology services firm …

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In Webchannel

October 6, 2005




Google Revamping Catalog Search Section

After possibly the longest beta test in Internet history, Google is apparently in the midst of a major overhaul of Google Catalog Search.
Launched four years ago, the service features thousands of scanned catalog pages from more than 1,500 merchants. From …

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In News

October 5, 2005




Holiday Search Tips from Some Magi

It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell …

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In Uncategorized

October 1, 2005




What’s new? Not much

After five consecutive months of declines, year-over-year catalog volume rose in July — barely. Catalog Tracker, a service of Greenwich, CT-based list and marketing services firm Direct Media, received 301 consumer catalogs this past July, a scant three more than the 298 it …

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In Print Channel

October 1, 2005




I spy a new catalog

Always dreamed of being a spy? The Washington-based International Spy Museum has made that dream a little easier to reach with the launch of a catalog selling high-tech gadgets, technical gear, and spy-themed toys, games, and lifestyle products for the …

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In Uncategorized

October 1, 2005




Movers & shakers

Warren, PA-based apparel and home goods cataloger Blair Corp. appointed Larry Pitorak interim chief financial officer. Currently a partner of Tatum Partners, a national professional services firm that provides senior financial leadership, Pitorak was previously chief financial officer/senior vice …

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In Uncategorized

October 1, 2005




Arts and crafts and catalogs, oh my

The Craft & Hobby Association estimated in 2003 that in 80% of U.S. households at least one member participated in arts and crafts activities. The majority of those crafters don’t seem to be buying from catalogs, however. According to New York-based media …

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In Data & Analytics, Lists & Data - Buisness

September 26, 2005




Getting Emotional: Why Segmentation Doesn’t Cut It

The simple purpose of market segmentation is to discover meaningful differences among a target audience. By segmenting the audience, we set out to better understand customers so that we can address them more precisely and persuasively. In the best cases, …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

October 1, 2000




fenvessy on personnel

Writing the Job Description As in most enterprises, the success of a fulfillment operation depends, in large part, on the quality of its people at all levels of the organization.
Sound personnel practices begin with an accurate definition of the …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

September 21, 2005




In Search Metrics, ROI Is Often MIA

It’s been a busy and studious month for the researchers at iProspect. The Watertown MA-based search marketing firm has turned out, in conjunction with JupiterResearch, two related surveys on the way search marketers handle their metrics, specifically in calculating …

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