May 1, 2007




Affiliating with Success

Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.
MarketingSherpa estimates that $6.5 billion will be paid out to …

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In Affiliate, Ecommerce

May 1, 2007




Intelligent Design

Often it’s not talent that separates the good catalog designers and copywriters from the great ones; it’s knowledge. Specifically, marketing knowledge. While most merchandising and marketing professionals live and die by the “numbers,” taking the time to share the data …

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In Catalog, Print Channel

May 1, 2007




L.A. Confidential: Contact Center Roundtable

In February, Multichannel Merchant escaped the winter storms of the Northeast and jetted to sunny West Hollywood, CA, to discuss contact center management with a group of multichannel executives. Although the participants represented diverse merchandise categories, the challenges they face …

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In Channel Integration, Contact Center

May 1, 2003




Catalog Legislation: Greetings from Washington!

Taxes, e-mail, privacy, postal issues, and telemarketing (inbound as well as outbound) — there’s a lot of new and pending legislation on all of these topics that could dramatically alter the way you conduct business. So in this inaugural column, I’ll …

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In News

April 30, 2007




Five More Strategies for Operational Excellence

This is the second in a two-part series. For part one, “Five Strategies for Operational Excellence,” click here.
Examine your order fulfillment processes, step by step. Order fulfillment is the most costly process in the distribution center. How can you …

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In Operations & Fulfillment

April 28, 2007




Epicenter Collection Will Finally See Some Action

Epicenter Collection, a concept that offers retail mall space to traditional catalogers, last year experienced a failure to launch. But the project is officially back on after Federated Department Stores signed on to become a partner on April 13, said Tony …

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In Catalog, News

April 24, 2007




MULTICHANNEL MERCHANT AUDIENCE CHOICE AWARDS RULES

1. Penton Media, Inc. d/b/a Multichannel Merchant (“Sponsor”) is offering the Online Sweepstakes (“Sweepstakes”).
2. No entry fee. To qualify for the random prize drawing, entrants must cast an online vote for Multichannel Merchant’s Audience Choice Awards.
3. The Sweepstakes …

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In Affiliate

April 23, 2007




Should Catalogers Prospect Direct-to-door?

Many catalogers are questioning how they will use catalogs to prospect once the U.S. Postal Service’s rate increase takes affect next month. One San Antonio-based direct marketer thinks it could have an old-fashioned sounding solution – direct-to-door delivery.
Jim Schell, …

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In Channel Integration, Cross Channel

April 18, 2007




Best Practices in Returns Policies

Based on Opinion Research Corp.’s December 2006 study on retail returns, we’ve come up with a list of returns best practices that can help boost satisfaction among customers as well as your staff.
Define a company policy for new …

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In Operations & Fulfillment, Returns

April 18, 2007




A Few Thoughts on Slotting Software

Slotting your inventory is more than just making sure that heavy items are not located on the highest shelf or fast movers in the back of the warehouse. It’s meant to evaluate the size, the storage media, the mix, …

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

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