December 20, 2007




Getting Serious About Cyber Mondays

In his Nov. 26 New York Times article, “A Gimmick Becomes a Real Trend,” Bob Tedeschi discusses Cyber Monday from the perspective of online retailers by diving into findings from a recent Shop.org survey of retailers and consumers about the …

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In Channel Integration, Cross Channel

December 19, 2007




Getting Serious About Cyber Mondays

In his Nov. 26 NY Times article, “A Gimmick Becomes a Real Trend,” Bob Tedeschi discusses Cyber Monday from the perspective of online retailers by diving into findings from a recent Shop.org survey of retailers and consumers about the phenomenon.

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In Ecommerce, Webchannel

December 1, 2007




Critical Issues and Trends

Increasing competition from manufacturers and retailers entering the catalog and Web selling channels was ranked the second most pressing marketing concern by 28% of respondents to Multichannel Merchant’s Benchmark Report on Critical Issues and Trends. The increasing number of competitors in …

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In Channel Integration, Cross Channel

December 1, 2007




The elusive impulse factor

Since the declining days of the Sears & Roebuck and Montgomery Ward “big books” — or maybe earlier than that — catalogs have been in a competitive battlefield. The explosion of online catalogs has turned the battlefield into a minefield, especially for print …

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In Catalog, Channel Integration

December 1, 2007




LISTINGS

New lists
National Arbor Day Foundation Give-a-Tree Donors
This list of greeting-card buyers had trees planted in national forests in honor of card recipients. More than 67,000 donors who gave $15 to $100 in the past 12 months are listed.
Selects: Gender, source, state/…

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In Data & Analytics, Lists & Data - Business

December 1, 2007




Listing forward

Is the list business dead? Or, to put it more politely, is it still serving the needs of multichannel merchants? Some list firms have added modeling services. Many have embraced the Internet. At least one is working in direct response …

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In Affiliate, Data & Analytics

December 1, 2007




Deal making dwindles

If industry watchers were expecting a flurry of post-postal rate hike mergers and acquisitions, that hasn’t happened — at least not yet. The third quarter brought 13 deals, compared to 16 last year. And these weren’t distress deals, either.
“If you look at …

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In Channel Integration, Cross Channel

December 1, 2007




Children’s market growing up

From birth through their early teens, kids need a lot of stuff. The children’s catalog market includes clothing, home decor, toys, art supplies, educational games and books. And the list of goods parents need to buy keeps on growing.
According …

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In Catalog, Data & Analytics

December 1, 2007




Not a September to remember

Perhaps some catalogers extended their summer vacation. Catalog Tracker’s volume for September continued to fall, though not as much as in the previous two months.
In September, the service of Greenwich, CT-based list company Direct Media received 381 catalogs in its …

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In Catalog, Channel Integration

December 1, 2007




Movers & shakers

General merchant J.C. Penney Co. has hired Ruby Anik as senior vice president and director of brand marketing. Anik joins J.C. Penney from Best Buy, where she was most recently senior vice president, marketing communications and business operations.

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In Channel Integration, Cross Channel

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