May 1, 2006




Walking the forecasting TIGHTROPE

Forecasting inventory for seasonal demand takes philosopher George Santayana’s dictum “Those who cannot remember the past are condemned to repeat it” and turns it around to “Those who know a product’s history are able to repeat it.” In short, being …

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In Channel Integration, Operations & Fulfillment

May 1, 2006




A flourishing fourth quarter

The end of 2005 provided a profitable landscape for the large majority of publicly traded consumer merchants tracked for Multichannel Merchant. by Wellesley, MA-based investment bank Tully & Holland. Sales rose for all but one of the 11 companies tracked, while all of …

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In Uncategorized

May 1, 2006




New management

National Business Furniture
More than 49,000 business buyers have purchased from the National Business Furniture catalog or Website during the past 12 months. Customers spent an average of $750 an order.
Cost: $115/M
Selects: SCF, state, zip, gender, SIC, number of employees, sales …

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In Uncategorized

May 1, 2006




2006 Benchmark Report Contact Center

Despite the importance of keeping customers happy, merchants still have a way to go when it comes to improving service levels. According to Multichannel Merchant/O+F’s 2006 Benchmark Report on Contact Center Operations, in several key metrics — average speed of …

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In CRM, Operations & Fulfillment

May 1, 2006




Benchmark 2006 on E-commerce

We’ve all heard that it takes money to make money. That could be why respondents to this year’s Benchmark Survey on E-commerce are spending a mean 27% more on maintaining their Website than had last year’s respondents: $185,302 vs. $145,394.

Another significant finding: …

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In Channel Integration, Webchannel

May 1, 2006




Market snapshot: Gifts catalogs maintain a collection of buyers

Despite significant consolidation during the past few years — the acquisition of Signals and Wireless by the parent company of Art & Artifact, for instance, and the sale of Colorful Images to competitor Current — the number of 12-month buyers from gifts and …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

May 1, 2006




THE MONEY TREE

Growing a successful multichannel business, no matter what your background or market niche, is a daunting task. For starters, you’ve got to concern yourself with the everyday challenges of building and sustaining an enterprise in a fiercely competitive environment. What …

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In Channel Integration, Cross Channel

May 1, 2006




Case Study: Marketsmith Helps Tumi Determine Core Customer

To determine your core customers, make a point of consolidating your consumer information from multiple sources into one database, advised Marketsmith president/CEO Monica Smith during a session at last week’s Direct Media Client Conference & Co-op.
During the session …

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In Data & Analytics, Lists & Data - Buisness

May 1, 2006




Gaps across the channels

My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at most retailers. A seemingly simple task of returning an online purchase to a Gap …

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In Channel Integration, CRM

May 1, 2006




New lists

Business Catalog Buyers Powerbase
The buyer files of 17 business products merchants — including Amsterdam Printing, G. Neil, PaperDirect, and Union Pen — have been combined to create this database of nearly 657,000 12-month buyers. Customers include business owners, C-level executives, and administrative assistants; …

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