The Digital Store is In Reach: How to Join the Revolution

| Ken Burke

A revolution in shopping is undeniably underway. With the meteoric rise of mobile devices, ecommerce has morphed from being an alternative channel to an omnipresent connection between brands and consumers.

How to Deliver an Excellent Customer Experience

| Oliver Jaeger

It’s no secret that competition in online retail sales is a cutthroat business. Here are ways you can succeed at customer experience and beat the competition.

O+F Adviser 8-19-15

| Chris Intili

O+F Advisor %%PLUGIN_WEB VERSION:1859651-View Web Version%% O+F Advisor Operations & Fulfillment Strategies & Tactics August 19, 2015 Startup Wonolo Gives Ecommerce Firms On-Demand Staffing Startup Wonolo, an app that matches … Continue Reading →

MCM Tuesday 8-18-15

| Chris Intili

MCM Tuesday %%PLUGIN_WEB VERSION:1859651-View Web Version%% MCM TUESDAY News and Intelligence for the Multichannel Merchant August 18, 2015 Wayfair Beats Q2 Expectations, Helped By Advertising Online home goods retailer Wayfair … Continue Reading →

Week in Review: Is an Exclusive Tmall Deal a Good Move for Macy’s?

| MCM Staff

Macy’s is heading East… to China. The department store retailer has formed a joint venture with Fung Retailing Limited and will have its own online store on Alibaba’s Tmall Global platform. But is exclusivity good or bad for Macy’s, or any brand?

Fake Target Customer Service Guy Trolls Haters

| Tim Parry

Haters gonna hate… And sometimes, a troll comes to the rescue, as Facebook user Mike Melgaard did for Target. But Melgaard taught Target’s customer service team a lesson, too: Don’t fall asleep at the wheel.

Ecommerce Gets More Mobile Savvy

| Tim Parry

Multichannel Merchant’s MCM Outlook 2015 results show that 57.7% of retailers have an m-commerce site, and that’s up significantly from the nearly 40% who said they had one in 2014. Here’s what MCM Outlook 2015 uncovered about the world of ecommerce.

B2B Ecommerce Can’t Completely Copy its B2C Counterparts

| Tim Parry

The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.

4 Tips for Identifying the Most Profitable Lead Sources

| Neil Rosen

While many are simply buying lists and hoping they get some traction, this is costly to (and unproductive for) their brand. So, with a billion potential sources for leads, what are B2C marketers to do? Here are four simple tips that will help.

MCM Global 8-14-15

| Chris Intili

Global Ecommerce %%PLUGIN_WEB VERSION:1859651-View Web Version%% August 13 , 2015 Newegg Establishes Canada Global Seller Program Newegg has announced establishment of its Canada Global Seller Program. The new program gives … Continue Reading →