January 4, 2005




MOBILE TRAFFIC MAP TRAFFIC GAUGE APPOINTS MOULTON LOGISTICS FOR RETAIL DISTRIBUTION

RETAIL DISTRIBUTION
December 15, 2004 – Van Nuys, CA – Moulton Logistics Management (http://www.moultonlogistics.com), a leading national fulfillment company, has announced that TrafficGauge, the first real-time mobile traffic map, has selected Moulton to provide retail distribution for its Southern California launch …

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In Uncategorized

January 1, 2005




Woodcraft carves a new magazine

Last month Catalog Age reported that cataloger/retailer Penzeys Spices was starting a magazine. Now Parkersburg, WV-based woodworking supplies merchant Woodcraft Supply Co. is doing the same. The cataloger/retailer launched Woodcraft Magazine, with a December/January issue on Nov. 26. …

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In Uncategorized

January 1, 2005




Still waiting for mail

Remember how a few months ago the industry cheered a return to increased circulation? We might have celebrated a bit too soon. This past October, Catalog Tracker — a service of Greenwich, CT-based list services firm Direct Media — received 502 consumer catalogs. …

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In Uncategorized

January 1, 2005




Value Pack

IF YOU ARE LOOKING for “value-added packaging services,” you probably know exactly what you mean, but who else does? There seem to be almost as many interpretations of that phrase as there are providers of such services.
Under the rubric …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

January 1, 2005




New glory days for Old Glory

Rock ‘n’ roll music merchandise print and Web catalog Old Glory is back in the hands of its original owner. Glenn Morelli — who started Old Glory as a boutique T-shirt business in 1980 and launched the catalog in 1993 — in November reacquired …

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In News

January 1, 2005




Letters

Fan of fed article
The lead article in the November issue, “Fed spending shift” by Mark Del Franco, is outstanding. I have been in the catalog business since 1975 and never knew about government SmartPay credit cards. Mark deserves credit for …

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In News

January 1, 2005




THE BEST & WORST CATALOG COPY

Hoorays & nays
Here I go again, sticking my head into the lion’s mouth with the annual masochistic project of publishing personal prejudices. Every year, finding excellent catalogs is easier, and finding deficient ones is more difficult. The competitive nature of …

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In Uncategorized

January 1, 2005




Seven steps to grow your house file

When sales dip and protecting profits becomes critical, many catalogers respond by cutting back on mailings, as has been the case during the past few years. As the economy struggled and geopolitical events preoccupied consumers in 2002 and 2003, cautious marketers modified …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 9, 2004




On Strong Year, USPS Cautions

The U.S. Postal Service ended its fiscal year with a surplus for the second year in a row. But the agency warned that increased competition from other carriers and other media nonetheless threaten its future.
For the fiscal year …

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In News

December 6, 2004




The Case for Private Promotional Databases

Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take …

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