March 1, 2008




Are Super Bowl ads a score for Salesgenie.com?

Editor’s note: InfoUSA’s Salesgenie.com division took some heat in the media for its less-than-politically correct, low-budget-looking cartoon ads that appeared in the 2008 Super Bowl. But the real question is, do the ads work? One of our readers weighs in.

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In Channel Integration, Cross Channel

March 1, 2008




A slow finish in 2007

The fourth quarter wasn’t great for retail sales, and it wasn’t robust for industry mergers and acquisitions either. The volume of deals in the fourth quarter was down nearly 20% compared to 2006. This had a lot to do with the credit …

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In Catalog, Channel Integration

March 1, 2008




Online Sales CONTINUE TO CLIMB

Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents to Multichannel Merchant’s Benchmark Report on E-commerce say that their online sales volume has increased …

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In Affiliate, Channel Integration

March 1, 2008




Gains erased for office supplies names

People and businesses are still purchasing pencils to push, but the overall office supplies segment of the catalog market shrank during the past two years.
In the fourth quarter of 2007, there were 7.4 million 12-month buyers in the segment, according to …

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In Channel Integration, Cross Channel

March 1, 2008




LISTINGS

New lists
Green Organic Consumer E-mail
This is a database of 4 million e-mail addresses of consumers interested in environmentally responsible products. Available segments include purchasers of organic foods, drivers of hybrid gasoline and electric vehicles, and other buyers of “green” …

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In Data & Analytics, Lists & Data - Business

March 1, 2008




AND NOW FOR SOMETHING DIFFERENT

If you’re a niche marketer looking for prospects, sometimes you just don’t know where to turn.
Big lists and mass media aren’t a viable option. They’re too expensive, and don’t generate enough replies to create any kind of workable ROI. …

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In Affiliate, Catalog

March 1, 2008




Abercrombie store photos an illegal eyeful

Abercrombie & Fitch years ago frequently found itself in hot water over the racy photos and content in its now-defunct A&F Quarterly magalog. The apparel and accessories retailer recently made the news again when some consumers objected to the photos …

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In Retail

March 1, 2008




Catalog mailings do December dip

After two months of rising catalog volume, Catalog Tracker logged in fewer catalogs in December 2007 than it did for the same month in 2006. The service of Greenwich, CT-based list firm Direct Media received 295 catalogs, down 5% from the 311 that came in …

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In Catalog, Data & Analytics

February 26, 2008




Are E-mail Lists Overpriced?

It’s an outrage that e-mail lists cost more than traditional direct mail files. Haven’t these owners and managers heard that e-mail response is going down?
The contemporary pricing model for e-mail rentals can be traced back to Net …

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In Data & Analytics, Ecommerce

February 21, 2008




Hotels at Home Adds Three

Hotels at Home, a publisher of in-room catalogs, in January launched titles and Websites for visitors at Fairmont Hotels, Homewood Suites, and L’Auberge du Lac Casino Resorts. The programs enable hotel guests to purchase items they have enjoyed during their …

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In Catalog, Channel Integration

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