June 1, 2001




Spring Legislative Roundup: Privacy, Spam, and Taxes

This spring, Capitol Hill has continued to push for stronger privacy legislation and more restrictions on unsolicited e-mail. And lawmakers haven’t forgotten that the Internet tax moratorium will expire in October, unless legislation is passed to extend it.
Privacy
Sen. …

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In Uncategorized

February 10, 2006




Google’s Catch-and-Release of a Few Black Hats

Google made a couple of high-profile spam arrests in the last week, blocking the German Web site for automaker BMW and office-product manufacturer Ricoh from its search index for a few days after it detected the sites using spam techniques.

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In Uncategorized

February 10, 2006




Once Again, Super Bowl Ads Sidelined Search

Super Bowl XL may have broken records in everything from viewership to ad costs to Kelly Herndon’s 76-yard interception runback. But as a showcase for the take-up of search marketing, football’s biggest and best-watched game of the season …

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In Uncategorized

February 1, 2006




New management

Tucker Electronics
Nearly 87,000 engineers, quality assurance managers, and other technical professionals have purchased new and refurbished test and measurement equipment from cataloger Tucker Electronics. Customers spend an average of $1,500 an order.
Cost: $125/M
Selects: SCF, state, zip, Canadian buyers, international …

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In Uncategorized

February 1, 2006




Gardening sector in bloom

It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based media brokerage services firm ParadyszMatera estimates that there were 6.8 million 12-month buyers from consumer …

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In Channel Integration, Cross Channel

February 1, 2006




Giving the gift of free shipping

Hopefully Catalog Tracker left a gift of PowerBars and Gatorade for its postal carriers. In November the service of Greenwich, CT-based list services firm Direct Media received 559 consumer catalogs. While that’s down slightly from the 565 books received in October, it’s …

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In Lists & Data - Business-14-05-2013, Print Channel

May 1, 2001




Executive Forum: Integration Is Not a Four-Letter Word

In the mid-1990s, Wall Street rewarded small companies that had a vision to become big companies within fragmented industries, a concept that was often referred to as a company roll-up. The idea was to become the industry leader by …

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In News

May 1, 2001




Cult Following

Last month’s editorial, “Curtain Call,” which questioned how useful industry conferences really are, brought more comments and letters to the editors than Operations & Fulfillment has received in a long time. The single strong feeling that these people shared was betrayal — …

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In Uncategorized

January 31, 2006




Agent Rewards and Recognition: What Works

No single tactic can ensure that a contact center will achieve low levels of burnout and turnover. But the absence of one tactic—a strategic rewards and recognition program—can ensure that a call center won’t achieve those goals.

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In Uncategorized

January 26, 2006




Marketers: Show Me the ROI…with Direct Response

Seeking measurability and concrete ROI, more national marketers are shifting their dollars away from brand-building efforts to direct response promotional channels, according to a new study by New York-based strategic consulting firm Winterberry Group.
“It’s a continued affirmation of …

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