June 1, 2006




From print to screen

With broadband penetration hitting critical mass, more multichannel merchants are adding interactive, or virtual, catalogs to their Websites. Usually presented as a link on the e-commerce site, interactive catalogs generally mirror offline print books; online visitors use their mouse to “…

More...

In Webchannel

June 1, 2006




NAME YOUR PRICE

It’s been less than a decade since the word “multichannel” came into use to describe selling through more than one medium. But the complex new world of multichannel merchandising includes potential pitfalls that at best may confuse customers and at …

More...

In Channel Integration, Cross Channel

June 1, 2006




The great outdoors catalog universe

Buyers of outdoor apparel, sporting goods, and recreational gear are active in more ways than one. The universe of 12-month active customers of outdoors and recreation catalogs has climbed nearly 14% during the past two years, according to New York-based media …

More...

In Lists & Data - Business-14-05-2013, Print Channel

June 1, 2006




Not much March madness

This was a boffo first quarter in terms of consumer catalog volume, according to Catalog Tracker. The service of Greenwich, CT-based list services firm Direct Media logged in 1,158 consumer books during the first three months of 2006. That’s an increase of …

More...

In Lists & Data - Business-14-05-2013, Print Channel

June 1, 2006




Time for a change?

If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for repairs. A company’s relationship with its list broker can be a case …

More...

In Channel Integration, Cross Channel

June 1, 2006




New lists

PersonalizationMall.com Package Insert Program
An online merchant of personalized gifts, PersonalizationMall.com expects to ship at least 290,000 packages a year. customers, 64% of whom are women, spent an average of $60 an order.
Cost: $60/MContact: Stanton Direct Marketing, 607-734-1665 or …

More...

In Uncategorized

June 1, 2006




Click Fraud: Energizer Bunny of Search Headaches

Anyone who thought click fraud could be solved with a blanket settlement, take a step forward. Not so fast, Google.
Right now, there’s no way of knowing if Google’s $90 million offer will settle its part in the Lane’…

More...

In WEB CHANNEL: SEO/SEM

May 24, 2006




Live from Keynote Executive Summit 2006: The E-Commerce Evolution

New York—E-commerce and the way customers view e-commerce is evolving faster than ever before. For most customers, the days of dial-up, static pages, and bulky desktop computers are gone. Ben Rushlo, senior consulting manager at San Mateo, CA-based Keynote …

More...

In News, Webchannel

May 22, 2006




Data Strategies: Six Steps for Defining Growth Strategies

You attend a lot of meetings. The question always come up, “How are we doing?” And it’s easy to answer with vague comparisons while shuffling through papers with the hope that other attendees aren’t asking prepared questions. Sound …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 2001




Here, You Do It

Just as insects rely on cooperation and delgation to build complex social systems, business must rely on partnerships to build complex operations. Today’s multimedia call centers are not do-it-yourself projects.
Outsourcing once meant giving up control of business functions. These …

More...

In Opsandfulfillment_warehouse-20-03-2013, Ship

  1. 1
  2. ...
  3. 182
  4. 183
  5. 184
  6. 185
  7. 186
  8. 187
  9. 188
  10. ...
  11. 271