August 1, 2005




The incredible shrinking woodworkers universe

To those who don’t know a wing nut from a cashew nut, all tools are alike. Not so for woodworkers. Running the gamut from cabinetmakers to scrollsaw hobbyists, woodworkers can buy their hardware, hand tools, power tools, and project patterns …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 2000




FRAUD REPORT: ID thievery is on the rise

And identity theft is easier, thanks to the ‘Net
Although e-commerce is boosting economic development, the Web is also fueling identity theft, or using the identifying information of another person – name, social security number, mother’s maiden name, or other …

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In News

July 21, 2005




SEM Top 10: Monitor Brand vs. Nonbrand

Digging into the details can help you win sales from each advertising dollar. To maximize return on their paid-search efforts, savvy direct marketers slice and dice their reports, analyzing results by phrase concept, copy, landing page, engine, and time of …

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In WEB CHANNEL: SEO/SEM

July 18, 2005




Co-Registration: An Overlooked Prospecting Tool

Among respondents to the December 2004 Ad:Tech survey by MarketingSherpa, 45% considered response to e-mail campaigns to their house list as “great.” That’s a higher response than for any other online marketing tactic surveyed, including paid search, affiliate programs, and …

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In Uncategorized

July 14, 2005




Gaiam Buys Bankrupt Entertainment Firm

A day after Good Times Entertainment filed for Ch. 11 bankruptcy protection, Broomfield, CO-based multititle cataloger Gaiam signed a definitive agreement to acquire the bankrupt New York-based media company for $40 million in cash. The deal, subject to approval by the bankruptcy …

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In News

July 11, 2005




Four Steps to Profitable Personalization

In today’s world of e-mail, text messages, and other emerging communications technologies, getting a person’s attention is an increasingly difficult challenge. With so many messages being thrown at them, people are less likely to respond to a “Hey …

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In Uncategorized

July 5, 2005




Words of Wisdom from…The Company Store’s Rebecca Ackerman

Rebecca Ackerman, vice president of marketing for home décor cataloger The Company Store, was among the panelists participating in last week’s Multichannel Marketing Day. The half-day event was produced by MULTICHANNEL MERCHANT and sister magazine “Direct” and sponsored …

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In Uncategorized

July 1, 2005




TUNING IN

Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many marketers feel that their product line won’t support a DRTV or radio promotion; they’re also uncertain about which …

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In Channel Integration, Cross Channel

July 1, 2005




Movers & shakers

Hampstead, MD-based men’s apparel cataloger/retailer Jos. A. Bank Clothiers promoted James Thorne from vice president/general merchandise manager to senior vice president of inventory management and planning. He will be responsible for overseeing the company’s continued store growth, including …

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In Uncategorized

July 1, 2005




LISTINGS

New lists
Prairie Home Companion Catalog
A complement to Garrison Keillor’s Prairie Home Companion public-radio show, the Prairie Home Companion Pretty Good Goods catalog has 30,000 12-month buyers. Customers, who are primarily 40-60 years old with income of more than $75,000, spend …

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