November 1, 2005




Read all about it: book, music, and video buyers

When you’re talking about direct marketers of books, music, and video, Amazon.com is probably the first merchant that comes to mind. But though Amazon and, to a lesser extent, multichannel merchant Barnes & Noble radically altered the book/music/video (…

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In Lists & Data - Business-14-05-2013, Print Channel

November 1, 2005




Seeing signs of Santa

In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill accessories in preparation of the big Labor Day cookout. But as far as consumer …

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In Marketing, Print Channel

November 1, 2005




Making non-catalog lists work

Catalogers have traditionally shied away from nonresponse lists — publication subscriber files, donor files, compiled files. “If a gardening supply cataloger is using a subscriber list from a gardening magazine, the fallacy is to assume every subscriber is comfortable buying a …

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In Channel Integration, Cross Channel

November 1, 2005




RSS made SIMPLE

You may have heard of RSS, a way to syndicate your content on to other people’s Websites as well as to deliver your latest, greatest offers and content direct to your customers, bypassing all their spam filters. For online merchants, …

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In Webchannel

November 1, 2005




What’s in store

Unlike fashion fads, trends in storage media are not cyclical. So while the current retro movement may mean that you can again wear all that polyester that’s been hanging in your closet, your facility will be totally out of style.

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

November 1, 2005




Calling out

Since its inception in 1997, corporate intranet software provider Mindbridge has grown at double-digit rates annually; it will hit about $5 million in sales this year. Scott Testa, chief operating officer with the Norristown, PA-based firm, credits the work of its 20-person …

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In Channel Integration, Cross Channel

December 1, 2000




`How can I reduce chargebacks?’

This issue’s experts – Christopher Long of Order Trust, Kathleen Keller of Paymentech, and Tom Arnold of CyberSource – answer the question
Chargebacks – charges made by your bank against your merchant account when a customer disputes an item on …

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In Uncategorized

October 24, 2005




DMA05 Roundup: What’s New and Noteworthy

Abacus, the Broomfield, CO-based cooperative database services provider, is taking a step to speed up mailing campaigns. At last week’s Direct Marketing Association annual conference in Atlanta, Abacus unveiled FastPath, a solution designed to simplify the mailing development and …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

October 19, 2005




Live from DMA05: The Write Stuff

Atlanta—If you’re thinking about writing a blog to promote your company, consultant Jon Roska has some advice for you: Don’t.
Roska, founder/chief creative officer of Roska Direct, isn’t saying don’t launch a blog. Rather, he advocates having someone else–preferably …

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In News, Webchannel

October 17, 2005




Demonstrating ROI: Look Ahead When Building Database Marketing Processes

This week at the DMA 2005 Annual Conference in Atlanta, Scott Cone, vice president/client leader for database marketing services provider Merkle, is leading a session entitled “The Data Management Process: Building Your Cornerstone Database Marketing Process for the Next 20 Years.” …

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In Lists & Data - Buisness

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