July 6, 2006




Search Sophistication on the Upswing

Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools.
Those are some of the top-line findings of the latest survey by JupiterResearch …

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In WEB CHANNEL: SEO/SEM

July 6, 2006




MSpoke Puts Consumers behind the Wheel

You can debate the existence of an “advertising backlash” among consumers, but there’s no arguing with certain facts. According to Forrester Research analyst Chris Charron, 60 million households have signed up for the Do Not Call registry, 54% of households use …

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In CRM, WEB CHANNEL: SEO/SEM

July 1, 2006




METHODOLOGY

On May 4, Prism Business Media e-mailed 8,460 subscribers of Multichannel Merchant and Direct, selected on an nth-name basis, an invitation to an online survey. The e-mail contained an embedded URL linking the recipients to the Website where the survey was located. …

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In Uncategorized

July 1, 2006




New lists

Indiana Botanic Gardens Enhanced Masterfile
The records of more than 560,000 buyers and inquirers from cataloger Indiana Botanic Gardens have been overlaid with demographic and psychographic data. These consumers, most of whom are 55 or older, have purchased or are interested in …

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In Uncategorized

July 1, 2006




Gender bender: mixed-apparel buyers show slip

With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs — those selling clothes for both men and women — account for about 26% of all consumer apparel catalog buyers on the market, according to New …

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In Channel Integration, Cross Channel

July 1, 2006




Benchmark: lists and circulation

There’s been a fair amount of tumult within the list industry recently (see “InfoUSA headline here tk,” page 7). But neither consolidation among providers nor the January postal rate increase seems to have led catalogers to pull back on circulation or …

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In Channel Integration, Cross Channel

July 1, 2006




E-commerce systems update

When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce applications to fully integrated order management and fulfillment systems designed to handle customers and orders seamlessly regardless of …

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In Channel Integration, CRM

July 1, 2006




Out with prepress, in with premedia

In the good old days — say, before 2004 — the prepress process was an unavoidable stop on the road to producing a printed catalog. Slow, cumbersome, and expensive, prepress required a high level of technical expertise and created extra steps and delays.

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In Print Channel

July 1, 2006




Spring doldrums

The sluggishness of spring fever seems to have infected the catalog industry. For the second month in a row, Catalog Tracker received fewer consumer books than it had for the same month last year. In April 2006, the service of Greenwich, …

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In Print Channel

July 1, 2006




Paradise found

The name Wayside Technology Group probably doesn’t ring a bell. But if you are a software professional or a longtime follower of the catalog industry, you may recognize the former name of the company: Programmer’s Paradise. Even as the Shrewsbury, …

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