February 1, 2006




New management

Tucker Electronics
Nearly 87,000 engineers, quality assurance managers, and other technical professionals have purchased new and refurbished test and measurement equipment from cataloger Tucker Electronics. Customers spend an average of $1,500 an order.
Cost: $125/M
Selects: SCF, state, zip, Canadian buyers, international …

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In Uncategorized

February 1, 2006




Gardening sector in bloom

It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based media brokerage services firm ParadyszMatera estimates that there were 6.8 million 12-month buyers from consumer …

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In Channel Integration, Cross Channel

February 1, 2006




Giving the gift of free shipping

Hopefully Catalog Tracker left a gift of PowerBars and Gatorade for its postal carriers. In November the service of Greenwich, CT-based list services firm Direct Media received 559 consumer catalogs. While that’s down slightly from the 565 books received in October, it’s …

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In Lists & Data - Business-14-05-2013, Print Channel

January 31, 2006




Agent Rewards and Recognition: What Works

No single tactic can ensure that a contact center will achieve low levels of burnout and turnover. But the absence of one tactic—a strategic rewards and recognition program—can ensure that a call center won’t achieve those goals.

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In Uncategorized

May 1, 2001




Executive Forum: Integration Is Not a Four-Letter Word

In the mid-1990s, Wall Street rewarded small companies that had a vision to become big companies within fragmented industries, a concept that was often referred to as a company roll-up. The idea was to become the industry leader by …

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In News

May 1, 2001




Cult Following

Last month’s editorial, “Curtain Call,” which questioned how useful industry conferences really are, brought more comments and letters to the editors than Operations & Fulfillment has received in a long time. The single strong feeling that these people shared was betrayal — …

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In Uncategorized

January 26, 2006




Marketers: Show Me the ROI…with Direct Response

Seeking measurability and concrete ROI, more national marketers are shifting their dollars away from brand-building efforts to direct response promotional channels, according to a new study by New York-based strategic consulting firm Winterberry Group.
“It’s a continued affirmation of …

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In News

January 25, 2006




The Skinny on Sublines

It’s a dilemma nearly every distribution center manager faces: To remain competitive, costs have to come down. But a number of factors are pushing costs in the opposite direction.
Fortunately, tools and techniques developed during the past few years …

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

January 19, 2006




Search Sits for Its Annual Portrait

It’s natural, at the turn of a new year, to take stock of your progress in life: to see how far you’ve come over the past 12 months and how much you’ve grown, and perhaps to predict what …

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In News

January 18, 2006




Survey: More Spending on Direct Marketing Expected

Most marketers and marketing service providers believe that they or their clients will spend more on direct marketing this year than they had in 2005, according to a survey by global database marketer Alterian.
But the respondents said technology and legislative …

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