May 1, 2001




Cult Following

Last month’s editorial, “Curtain Call,” which questioned how useful industry conferences really are, brought more comments and letters to the editors than Operations & Fulfillment has received in a long time. The single strong feeling that these people shared was betrayal — …

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In Uncategorized

January 18, 2006




Survey: More Spending on Direct Marketing Expected

Most marketers and marketing service providers believe that they or their clients will spend more on direct marketing this year than they had in 2005, according to a survey by global database marketer Alterian.
But the respondents said technology and legislative …

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In Uncategorized

January 17, 2006




Looking for Trigger-Event Shoppers? Try New Credit-Card Owners

Recency/frequency/monetary value (RFM) models, a building block of direct marketing, work because shoppers who have bought recently or frequently are more likely than others to buy again in the near future. According to Mark Traverso, vice president of …

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In Lists & Data - Buisness

January 12, 2006




Blinkx.tv Wants to Be Your Remote Control for the Web

Mixed blessing, double-edged sword, backhanded compliment… whatever metaphor you choose, having Google take an interest in your vertical space is not an unalloyed boon. On the one hand, it’s a confirmation that your space is officially hot. On the …

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In mcm

January 11, 2006




The True Cost of Fragmentation

In the world of distribution, “fragmentation” describes fulfilling from more than one location. It is the opposite of “consolidation,” the act of bringing multiple points of distribution under one roof. You say you’ve never heard “fragmentation” used this way …

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In Uncategorized

January 6, 2006




Heeding the Wisdom of Socrates’ Words

If you’ve been lucky enough to avoid lawyers in your life, you may have had many occasions to use what Socrates Media LLC has to sell: do-it-yourself forms and kits for everyday legal transactions from leases to divorces. And …

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In Uncategorized

January 5, 2006




Predictions: 10 Marketing Trends That Will Effect Your Business This Year

What’s a new year without predictions? Here, Marblehead, MA-based communications strategy firm Foghound (www.foghound.com) shares its predictions for the top trends in marketing:
1) New market concepts take precedence over new products. “Buying music online is a big …

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In Channel Integration, Cross Channel

January 1, 2006




LISTINGS

New lists
Territory Ahead/Isabella Bird Masterfile
During the past year more than 347,000 men and women have purchased from the Territory Ahead and Isabella Bird apparel catalogs and Websites. Territory Ahead sells casualwear for men and women; Isabella Bird sells …

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In Uncategorized

January 1, 2006




The catalogs are coming!

After months of year-over-year decreases or minimal increases in volume, Catalog Tracker saw a double-digit increase in the number of consumer catalogs received. In October the service of Greenwich, CT-based list services firm Direct Media received 565 catalogs, up 12.3% from the 503 …

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In Lists & Data - Business-14-05-2013, Print Channel

January 1, 2006




Women’s apparel universe sees some wear and tear

Although it accounts for 19% of all 12-month consumer catalog buyers available for list rental or exchange, the women’s apparel universe continues to contract. According to New York-based media brokerage services firm ParadyszMatera, for the third quarter of 2005 there were 32.6 million 12…

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In Channel Integration, Cross Channel

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