March 1, 2005




Beyond the Press Release

How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, “Why can’t my company get coverage like that?” The answer is often simple: The company used some form of public …

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In Marketing

February 26, 2005




FKI LOGISTEX ADDS FEATURES TO POWER COLUMN 2 VERTICAL LIFT MODULE

(Kenilworth, NJ) FKI Logistex® (www.fkilogistex.com), a global leader in integrated material handling solutions, announces new control and hardware capabilities for its popular Power Column® 2 vertical lift module (VLM). The Power Column 2 VLM makes use of unused overhead vertical …

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In Uncategorized

February 26, 2005




FKI LOGISTEX TO FEATURE NEW CONVEYOR AND INTERACTIVE RFID DISPLAY AT RILA’S LOGISTICS 2005 CONFERENCE

(St. Louis, MO) FKI Logistex® (www.fkilogistex.com), a global leader in integrated material handling solutions, announces it will exhibit at RILA’s Logistics 2005 conference in San Diego, January 30 – February 2. The FKI Logistex exhibit, located at booth 200, will feature the …

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In Uncategorized

February 23, 2005




Breaking Down the Balkanized Markets of America

Although a common belief is that mass media has led to a homogenization of culture and markets, New York-based research company Simmons believes the opposite is true: The breakup of the mass market has turned American society into balkanized population …

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In Uncategorized

February 22, 2005




Measuring Multichannel, Not Just Online, Success

The increasing role of the Internet as a marketing and sales channel offers numerous opportunities to marketers, of course. But it also gives rise to new challenges. One of them, says Steve Tamke, senior vice president at Hackensack, NJ-based marketing …

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In News

February 1, 2005




Gay lists come out of the closet

Marketers have many compelling reasons to target the gay and lesbian community. According to Jon Pogact, sales manager for Brewster, NY-based list firm Mal Dunn Associates, which includes the Metamorphics Media gay and lesbian list division, the market accounted for …

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In News

February 1, 2005




Delayed reactions

Last month Catalog Tracker noted a nearly 8% decline in year-over-year catalog volume for October. Were merchants pushing back their holiday mailings in order to capture more business from procrastinators?
To a degree, yes. In November, Catalog Tracker (a service of …

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In News

February 1, 2005




LISTINGS

New lists
Blue Mountain Catalog
Selling a broad range of practical home and personal care products, the Blue Mountain catalog has put its 50,000-name file on the market. Customers have an average household income of $35,000 and an average age of …

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In News

February 1, 2005




TALES FROM THE FRONT

Neiman Marcus zaps zeppelin rumors
Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December numerous media outlets ran with the story that Travolta had splashed out $10 million for …

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In Channel Integration

February 1, 2005




Gardening catalogs weather the seasons

Although it’s a relatively small niche market in the consumer catalog universe, the gardening segment has deep roots in the industry. Indeed, the Mailorder Gardening Association, a nonprofit organization serving mail order companies that market gardening products to consumers, recently …

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