April 17, 2007




Google to Buy DoubleClick in Bid to Dominate Display Ads

(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago. The news ends a month of …

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In Affiliate, Data & Analytics

April 16, 2007




Patagonia Launches Blog

Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog, The Cleanest Line, on Feb. 20, going live after a three-week inhouse trial run.
The blog is more about connecting with …

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In Affiliate, Channel Integration

April 1, 2003




Global Retail Study Sounds Somber Note

What do Argentina, Hong Kong, Venezuela, and the United States have in common? According to a study from Deloitte Touche Tohmatsu/Stores titled “2003 Global Powers of Retailing,” all four can expect to see a “deterioration in the quality of their …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

April 9, 2007




Advanced Thinking on Matchbacks

The myriad offer and order channels used today present multichannel marketers with a growing problem: How to effectively allocate marketing budgets to the promotions and channels that drive demand.
In the past, using one-time matchbacks were a reasonably effective measurement …

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In Channel Integration, Cross Channel

April 4, 2007




Google Readies for Action

(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers, because you couldn’t be sure those …

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In Affiliate, Ecommerce

April 1, 2007




Seeking Solutions to Postal Predicament

Now that most of the changes proposed as part of the current postal rate case are scheduled to go into effect on May 14, catalogers are scrambling for ways to minimize their effect. The sense of urgency is compounded by the …

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In Catalog, Data & Analytics

April 1, 2007




Listings

New lists
Shoemall
During the past 12 months more than 195,000 consumers bought footwear from online merchant Shoemall. Customers, 75% of whom are women, have an average age of 50 and spent an average of $60 an order.
Cost: $100/M
Selects: SCF, state, zip, gender, …

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In Data & Analytics, Lists & Data - Business

April 1, 2007




Small-Merchant Solutions: Nine Tips for Using the Merge/Purge

Contacting customers with a direct mail piece, such as a catalog, requires data processing. Data processing can be as simple as 1) deciding that you want to mail anyone who made a purchase from your company in 2006; 2) selecting the customers’ names …

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In Channel Integration, Cross Channel

April 1, 2007




When Testing, More Is More

Do you know how big your “buy” or “submit” button should be? How about what color? Should your online registration process involve more than one page?
Right about now the old-school direct marketer in you is thinking something like, “I’m …

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In Data & Analytics, Ecommerce

April 1, 2007




Wanted: One Glass Slipper

If the continuing story of Rate Case 2006-1 were a fairy tale, catalogers would be Cinderella and the Postal Regulatory Commission (PRC) would be the evil stepmother.
Asking for rate increases, restructuring postal categories and classes, basing prices more on …

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In Catalog, Data & Analytics

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