November 1, 2007




Print, Production, & Paper

Given that it has been three years since we last surveyed readers about all things print and production, it’s no surprise that there’s been a surge in the use of digital technology. Multichannel Merchant’s exclusive 2007 Benchmark Survey on Print, Production, & …

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In Catalog, Print Channel

November 1, 2007




LISTINGS

New lists
Foreclosure Review
This list contains entrepreneurs who purchased information about the real estate foreclosure market. These 88,613 individuals spent an average of $70.
Selections: Hotlines, gender, state/SCF/ZIP
Cost: $100/M
Contact: Geon Media Group, 801-619-7800 or www.geonmedia….

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In Data & Analytics, Lists & Data - Business

October 25, 2007




Country Walkers Covering More Ground

If you’re feeling the need to take a hike, Country Walkers has added to its already hefty list of trips. In its 2008 catalog mailed Sept. 4, the marketer of walking vacations introduced 13 new itineraries spanning four continents.
The 110-page book includes …

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In Catalog, Channel Integration

October 25, 2007




Multichannel Strategies for Cyber Mondays

Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as “the biggest online shopping day of the year.” DoubleClick Performics’ data indicates this is just the first of a …

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In Ecommerce, News

October 15, 2007




Q&A: How to Adjust Contacts Strategies Based on Cyber Mondays

Q&A: How to Adjust Contacts Strategies Based on Cyber Mondays Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as “the biggest online shopping day of the year.”

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In Channel Integration, Cross Channel

December 1, 2003




Chapter 6: Training Curriculum

In their book Customer Service and Human Experience, Drs. D’Ausilio and Anton, who believe that core competencies should be customized for each client, discuss the five Ws of training.
The fifth W in the five Ws of training is What …

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

October 2, 2007




Is Search So Easy A Caveman Can Do It?

In the history of advertising, no ad vehicle has come so far, as search engine marketing. To those of us who have been practicing SEM for years, it’s amazing just how fast this space moves. Everyday there are new challenges, …

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In Ecommerce, Operations & Fulfillment

October 1, 2007




Movers & shakers

Online furnishings retailer Home Decor Products has named Jon Bernstein CEO. Edison, NJ-based Home Decor Products includes the HomeClick.com, ChefsCorner.com, and NationBlinds.com sites. Bernstein had been president of window treatments cataloger Smith + Noble.
Educational supplies cataloger S&…

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In News

October 1, 2007




Did July mailings go on holiday?

If the numbers reported by Catalog Tracker are any indication, catalogers are officially mailing less. In July, the service of Direct Media had just 206 catalogs in its mailbox, down from 286 in July 2006 — 28% books.
That follows a decrease in catalogs received …

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In Catalog, Data & Analytics

October 1, 2007




Home, sweet home merchants

There’s no place like the home market, or multichannel purveyors of furnishings, linens, floor and window coverings, tableware, and kitchen items. The king of this category is Williams-Sonoma, which includes the numerous Pottery Barn titles and West Elm. Home Depot, …

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In Channel Integration, Cross Channel

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