June 1, 2006




Time for a change?

If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for repairs. A company’s relationship with its list broker can be a case …

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In Channel Integration, Cross Channel

June 1, 2006




New lists

PersonalizationMall.com Package Insert Program
An online merchant of personalized gifts, PersonalizationMall.com expects to ship at least 290,000 packages a year. customers, 64% of whom are women, spent an average of $60 an order.
Cost: $60/MContact: Stanton Direct Marketing, 607-734-1665 or …

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In Uncategorized

June 1, 2006




Click Fraud: Energizer Bunny of Search Headaches

Anyone who thought click fraud could be solved with a blanket settlement, take a step forward. Not so fast, Google.
Right now, there’s no way of knowing if Google’s $90 million offer will settle its part in the Lane’…

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In WEB CHANNEL: SEO/SEM

May 24, 2006




Live from Keynote Executive Summit 2006: The E-Commerce Evolution

New York—E-commerce and the way customers view e-commerce is evolving faster than ever before. For most customers, the days of dial-up, static pages, and bulky desktop computers are gone. Ben Rushlo, senior consulting manager at San Mateo, CA-based Keynote …

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In News, Webchannel

May 22, 2006




Data Strategies: Six Steps for Defining Growth Strategies

You attend a lot of meetings. The question always come up, “How are we doing?” And it’s easy to answer with vague comparisons while shuffling through papers with the hope that other attendees aren’t asking prepared questions. Sound …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 2001




Here, You Do It

Just as insects rely on cooperation and delgation to build complex social systems, business must rely on partnerships to build complex operations. Today’s multimedia call centers are not do-it-yourself projects.
Outsourcing once meant giving up control of business functions. These …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

May 12, 2006




New Spin-off from Black Box

With its newest spin-off catalog, Multimedia and Networking Solutions, Pittsburgh-based Black Box Corp. targets users of digital signage and other multimedia presentation products. The just-released, 128-page catalog offers networking technologies as well as plasma and LCD screens, high-resolution scalers, and …

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In News

May 11, 2006




Big Changes at Yahoo!, Big Commitments from Microsoft

It’s been a big week for two of the Big Three search engines. On May 4, Microsoft held its annual MSN Strategic Account Summit in Redmond WA, where Microsoft CEO Steve Ballmer reaffirmed plans to spend $1.1 billion in research and …

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In WEB CHANNEL: SEO/SEM

October 24, 2001




Study: Charity Drives Purchases Following Sept. 11

Morristown, NJ–Not surprisingly, consumers are changing their short-term behavior in response to the Sept. 11 terrorist attacks in the U.S., according to a study by marketing and communications firm DVC Group and Harris Interactive, a market research and consulting firm. …

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In Uncategorized

May 11, 2006




MultiChannel Integration 101

Most integration strategies start at the wrong end of the business. We have been trained to always start at the beginning with marketing and sales. Starting at the back end is counter-intuitive. After all, sales have to happen before fulfillment. …

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In Channel Integration

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