February 1, 2008




Now or Never

It’s time to fess up to your dirty little secret — that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone.
Some merchants lack the capability. Others have decided they can’t wait 20 years for a payback on new …

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In Affiliate, Analytics

February 1, 2008




November catalog mailings up 2%

The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service of Greenwich, CT-based list firm Direct Media received in the same month in 2006.
A more promising sign — 21 …

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In Catalog, Data & Analytics

February 1, 2008




LISTINGS

New lists
Coastal Contractor and Digital Home
Hanley Wood is offering controlled circulation lists of subscribers to its Coastal Contractor and Digital Home magazines. With 38,730 names, Coastal Contractor focuses on residential builders and remodelers on the East Coast and Gulf …

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In Channel Integration, Cross Channel

January 28, 2008




Gupta Takes Another Chance at Super Bowl Ads

InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.
But in a television event where …

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In Channel Integration, Cross Channel

January 22, 2008




Should Catalogers Mail on Super Tuesday?

It’s never too early for catalogers to think about Election Day.
Mailers have usually have not done well when they’ve mailed around a presidential election, and the same will probably hold true this year.
But should they also be …

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In Catalog, Lists & Data - Business

January 17, 2008




Live from NRF: The Customer is in Control

New York–“Brand is a promise kept,” according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec at DDB in Chicago. In his session “Marketing in a World Where the Customer is …

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In Channel Integration, Cross Channel

January 17, 2008




Live From NRF: Want Growth? Nail the Basics

New York – Online retail has shown extraordinary growth since 2002, according to Sucharita Mulpuru, a retail analyst with Forrester Research. And despite media naysayers, several more years of similar success are projected.
So what’s the problem? In her session, “State …

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In Channel Integration, Cross Channel

January 1, 2008




Women’s apparel buyers in vogue

Most women love to shop, especially for clothes and shoes. That’s why women’s apparel, with 33.4 million names, remains by far the largest segment of the apparel market. In fact, women’s apparel accounts for 57% of all consumer apparel catalog buyers available …

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In Catalog, Data & Analytics

January 1, 2008




A slight rebound in October

After months of posting declining volume, Catalog Tracker bounced back — sort of. The service of Greenwich, CT-based list service provider Direct Media logged in 530 catalogs in October, a 2% increase over the 522 received the same month in 2006.
Catalog Tracker in September …

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In Catalog, Channel Integration

April 1, 2004




opinion & response

No Thorn in This Lion’s Paw
The copywriting staff of Drs. Foster & Smith was thrilled to be included in your “top five” for copy in Herschell Gordon Lewis’s January 2004 column, “Sticking My Head into the Lion’s Mouth…Again.” It is …

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