January 5, 2006




Predictions: 10 Marketing Trends That Will Effect Your Business This Year

What’s a new year without predictions? Here, Marblehead, MA-based communications strategy firm Foghound (www.foghound.com) shares its predictions for the top trends in marketing:
1) New market concepts take precedence over new products. “Buying music online is a big …

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In Channel Integration, Cross Channel

April 1, 2001




List Watch: Making Retail Names Work

Consumers and marketers are becoming multichannel — leading to interest in retail lists
When renting names, catalogers used to shy away from retail lists. The reasoning was that people who shopped in stores weren’t necessarily likely to shop via mail. But …

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In News

January 1, 2006




LISTINGS

New lists
Territory Ahead/Isabella Bird Masterfile
During the past year more than 347,000 men and women have purchased from the Territory Ahead and Isabella Bird apparel catalogs and Websites. Territory Ahead sells casualwear for men and women; Isabella Bird sells …

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In Uncategorized

January 1, 2006




The catalogs are coming!

After months of year-over-year decreases or minimal increases in volume, Catalog Tracker saw a double-digit increase in the number of consumer catalogs received. In October the service of Greenwich, CT-based list services firm Direct Media received 565 catalogs, up 12.3% from the 503 …

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In Lists & Data - Business-14-05-2013, Print Channel

January 1, 2006




Women’s apparel universe sees some wear and tear

Although it accounts for 19% of all 12-month consumer catalog buyers available for list rental or exchange, the women’s apparel universe continues to contract. According to New York-based media brokerage services firm ParadyszMatera, for the third quarter of 2005 there were 32.6 million 12…

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In Channel Integration, Cross Channel

January 1, 2006




Navigating the Multichannel MAZE

If the consumer landscape of the 20th century was anchored by stores, bolstered by catalogs, and reshaped by the Internet, then the emergence of the phenomenon called multichannel retail demands that merchants become expert practitioners of all three channels.
Right?

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In Channel Integration, Cross Channel

December 28, 2005




The Year in Review: 2005

There are two year-end traditions you can count on from the media: a review of the year that’s ending and predictions for the coming year. We’ll leave the prognosticating to the pundits. But before 2005 ebbs away, let’s …

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In Channel Integration, News

December 21, 2005




The AOL Winnah: Google, by a Knockout

It’s finally official: America Online and Google confirmed late yesterday that they have agreed to a deal under which Google will pay $1 billion for a 5% stake in AOL and AOL will retain Google as its search provider.
The board …

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In Uncategorized

March 15, 2001




List Watch: Privacy Legislation Outlook

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

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In News

December 19, 2005




Gazing into Marketing’s Crystal Ball: Managing Analytics

Marketers that effectively use analytics have a lot in common with fortune-tellers: They can “see” into the future. Unlike the traditional carnival clairvoyant gazing into a crystal ball, however, marketers who apply analytical techniques to their marketing programs can gain …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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